Products

Pre-Cut latex wedges used to apply liquid or cream makeup. 32 Wedges per bag

These powder puffs are designed to be used with pressed powder cosmetics. 4 pressed powder puffs per bag

This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, strippi...

It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls....

Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed. Aqua (Water, ...

Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben...

Virtue proprietary Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, ...

Infused with our first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp ...

Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh d...

Formulated with a first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product that deposits pure, human ke...

It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free....

This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can...

Formulated with Virtue Labs revolutionary Alpha Keratin 60ku protein, lightweight, multi-tasking leave-in conditioning mist moisturizes, protects,...

Detoxifies | Resets | ClarifiesAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydro...

Infused with Virtue proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft ...

It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...

Key IngredientsSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types. Rice Protein, Tara Tree F...

It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...

It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...

It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...

Full of our patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new l...

Virtuen Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments ...

It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Colo...