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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Make Up For Ever Balancing and Perfecting Liquid Foundation colors swatched on the arms of their respective skin tone - light, medium, tan and dark.
    Make Up For Ever Balancing and Perfecting Liquid Foundation 100N Canvas with swatch behind
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Make Up For Ever Balancing and Perfecting Liquid Foundation

    Only 5 left!

    What It Is Balancing & Perfecting Foundation is a lightweight, breathable foundation made for everyday wear. The fluid formula blends seamlessl...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Jouer Paris Lights Eye Paint Liquid Eyeshadow Désir with swatch behind
    Jouer Paris Lights Eye Paint Liquid Eyeshadow L'amour
    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00

    Jouer Paris Lights Eye Paint Liquid Eyeshadow

    Only 3 left!

    Capture the playful spirit of the City of Lights in a long-wearing metallic liquid eyeshadow that blends easily and never flakes. Light up your lid...

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    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Jouer Sun Wash Liquid Blush For Cheek + Lips Pêche Éclat with swatch behind
    Jouer Sun Wash Liquid Blush For Cheek + Lips Rosé Éclat with swatch behind
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Jouer Sun Wash Cheek + Lip Wash

    Only 3 left!

    Nourishing skincare ingredients and major shine make this lip oil a must-have. Why do we love it?Apricot Oil - Full of vitamins, antioxidants, and ...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • Danessa Myricks Colorfix Stix Foil and Metallics with swatches behind product
    Danessa Myricks Colorfix Stix Pride with swatches
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Danessa Myricks Colorfix Stix

    9+ in stock

    What it is: Featuring magnetic, customizable packaging, these innovative pigment sticks offer an effortless glide-on application with a refreshing ...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Red Carpet Kolour Body Glow Sunkissed 5.5oz with swatch
    Red Carpet Kolour Body Glow Universal 5.5oz with swatch
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Red Carpet Kolour Body Glow

    Only 3 left!

    What It IsRed Carpet Kolour Body Glow is an all-over body glow lotion designed to give skin radiant, polished-looking coverage. The lightweight for...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Anastasia Beverly Hills Haze Mini Eyeshadow Palette shades swatched on light, medium and dark skin tones
    Anastasia Beverly Hills Haze Mini Eyeshadow Palette compact open
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Anastasia Beverly Hills Haze Mini Eyeshadow Palette

    Only 1 left!

    What It IsAnastasia Beverly Hills Haze Mini Eyeshadow Palette is an essential mini eyeshadow collection with 9 full-pigment shades in a mix of matt...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Jane Iredale Skintuition Brightening Under Eye Concealer with Active Peptide Complex shade matching chart for all skin tones
    Jane Iredale Skintuition Brightening Under Eye Concealer with Active Peptide Complex Fair 1 with swatch behind
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Jane Iredale Skintuition Brightening Under Eye Concealer with Active Peptide Complex

    Only 2 left!

    What It IsSkintuition Brightening Under Eye Concealer is a skincare-meets-makeup concealer designed specifically for the delicate under-eye area. T...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • ghd Speed Hair Dryer titanium black
    ghd Speed Hair Dryer black
    $429.00 - $429.00
    $429.00
    $429.00 - $429.00
    $429.00

    ghd speed hair dryer

    Only 4 left!

    WHAT IT ISDesigned by professional for professionals, ghd Speed balances power and control with ghd Halo"™ technology, featuring a hot and cool dua...

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    $429.00 - $429.00
    $429.00
    $429.00 - $429.00
    $429.00
  • $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Jouer Blush Bouquet Mini Dual Blush Palette

    Only 3 left!

    Enjoy the life-enhancing effects of a dimensional, natural flush with this duo of powder blushes in a gorgeous goes-with-you compact. Makes you blu...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • Peter Thomas Roth Water Drench® Hyaluronic Balm Barrier Cream key ingredients
    Peter Thomas Roth Water Drench® Hyaluronic Balm Barrier Cream 1.7oz
    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00

    Peter Thomas Roth Water Drench® Hyaluronic Balm Barrier Cream

    Only 5 left!

    Hydrating barrier cream with Hyaluronic Acid, 5% Dimethicone and 5% Glycerin. Works as a treatment balm to strengthen skin's moisture barrier, impr...

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    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00
  • Kitsch Hair Volumizing Clips. One top down view, one on its side profile.
    Kitsch Hair Volumizing Clips packshot
    $8.00 - $8.00
    $8.00
    $8.00 - $8.00
    $8.00

    Kitsch Hair Volumizing Clips

    Only 2 left!

    Root-lifting clips that give instant volume without heat or effort.Lightweight design lifts roots without leaving creases or dents.Works on both da...

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    $8.00 - $8.00
    $8.00
    $8.00 - $8.00
    $8.00
  • Kitsch Smooth & Polish Brush Coastal Blue print—brush and packshot
    $18.00 - $18.00
    $18.00
    $18.00 - $18.00
    $18.00

    Kitsch Smooth & Polish Brush

    Only 6 left!

    Dual-bristle technology: vegan boar bristles smooth strands while nylon bristles gently detangleCushioned rubber pad flexes with your hair and scal...

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    $18.00 - $18.00
    $18.00
    $18.00 - $18.00
    $18.00
  • Kitsch Crochet Scrunchie Butter Yellow and white striped
    Kitsch Crochet Scrunchie Seafoam Blue and white striped
    $14.00 - $14.00
    $14.00
    $14.00 - $14.00
    $14.00

    Kitsch Crochet Scrunchie

    Only 3 left!

    Adds coastal color & charm to any look Gentle on strands & helps prevent snagsStretches to accommodate all hair typesLimited-edition design...

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    $14.00 - $14.00
    $14.00
    $14.00 - $14.00
    $14.00
  • kitsch medium thermal brush terracotta
    kitsch large thermal brush haze blue
    $79.00 - $79.00
    $79.00
    $79.00 - $79.00
    $79.00

    Kitsch Volumizing Thermal Round Brush

    Only 4 left!

    Adds volume, shape and shine while taming frizzLightweight design for effortless handlingNylon bristles help grip hair securely yet gentlyWorks on ...

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    $79.00 - $79.00
    $79.00
    $79.00 - $79.00
    $79.00
  • Kitsch Contour Pillow Eye Mask Charcoal - inner side of the mask
    Kitsch Contour Pillow Eye Mask Charcoal packshot
    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00

    Kitsch Contour Pillow Eye Mask

    Only 2 left!

    Contoured design protects your natural lashes and lash extensions from pressure and damage.Made with breathable memory foam that molds gently to yo...

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    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00
  • Esum Perfect Setting Veil powder
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    Esum Perfect Finish Setting Veil

    Only 6 left!

    ESUM Perfect Finish Setting Veil - Hydrating Loose Setting Powder: An ultra-fine, weightless, skin-blurring powder that locks in makeup while nouri...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Dermalogica Futurecode Booster key benefits
    Dermalogica Futurecode Booster 1oz
    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00

    Dermalogica Futurecode Booster

    Only 7 left!

    recommended for: fine lines + wrinklesloss of firmnessuneven skin tone + textureAdvanced booster helps extend the longevity of healthy-looking skin...

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    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00
  • Esum complexion book open palette
    Sold out
    $150.00 - $150.00
    $150.00
    $150.00 - $150.00
    $150.00

    Esum Perfect Finish Complexion Book

    Out of stock

    ESUM The Perfect Finish Complexion Book - Pro Modular System: Elevate your artistry with this compact sized palette designed to support professiona...

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    $150.00 - $150.00
    $150.00
    $150.00 - $150.00
    $150.00
    Sold out
  • AKC-1.0-palette-insert-inside
    AKC-1.0-palette-insert
    Sold out
    $20.00 - $20.00
    $20.00
    $20.00 - $20.00
    $20.00

    Artist Kit Company Touch Up Insert 1.0 (FOR PALETTE 1.0)

    Out of stock

    Compatible with:  Palette 1.0 What’s Included:  1 Touch-up insert  Dimensions 8.1cm X 5.4cm X 0.34cm Care:  Use water, lightweight makeup remover o...

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    $20.00 - $20.00
    $20.00
    $20.00 - $20.00
    $20.00
    Sold out
  • AKC-magnetic-tissue-pouch-open
    AKC-magnetic-tissue-pouch-closed
    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00

    Artist Kit Company Magnetic Tissue Pouch

    Only 8 left!

    Great for standard Kleenex Tissues. Magnetic flap system allow quick access. Water and stain resistant material. Easy to clean.  What’s Included:  ...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • Artist Kit Company Lip Tool System all contents
    Artist Kit Company Lip Tool System lip box and handle
    $60.00 - $60.00
    $60.00
    $60.00 - $60.00
    $60.00

    Artist Kit Company Lip Tool System

    Only 9 left!

    Cut out 95% plastic from the lip wands. No more cleaning lipstick stains and glitter off your brushes. Holds 50 lip applicators. Save 50% on refill...

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    $60.00 - $60.00
    $60.00
    $60.00 - $60.00
    $60.00
  • Mehron Colorset Setting Powder all variants individually applied on the forearm covered with white creamblend.
    Mehron Colorset Setting Powders thumbnail—available variants spread across little powder piles on white background
    $11.95 - $11.95
    $11.95
    $11.95 - $11.95
    $11.95

    Mehron Colorset Setting Powder

    Only 2 left!

    Mattify, intensify, and color shift cream makeup with Colorset Setting Powder. A high-performance, talc-free powder formulated with skin mattifying...

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    $11.95 - $11.95
    $11.95
    $11.95 - $11.95
    $11.95
  • Laura Mercier Tinted Blur Balm Skin Tint 01 with swatch behind open compact
    Laura Mercier Tinted Blur Balm Skin Tint 00 with swatch behind open compact
    $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00

    Laura Mercier Tinted Blur Balm Skin Tint

    Only 4 left!

    What It IsLaura Mercier Tinted Blur Balm Skin Tint is a skin-perfecting complexion balm designed to give skin a soft-focus, refined look without fe...

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    $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00
  • Rodial Bee Venom Super Serum active ingredient effects
    Rodial Bee Venom Super Serum 30ml
    $240.00 - $240.00
    $240.00
    $240.00 - $240.00
    $240.00

    Rodial Bee Venom Super Serum

    Only 1 left!

    A concentrated anti aging serum to illuminate and revitalise skin. Bee Venom works in synergy with a unique complex of plant stem cells and Cyclope...

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    $240.00 - $240.00
    $240.00
    $240.00 - $240.00
    $240.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.