Frends Beauty is your one-stop shop for professional hair and skincare and professional makeup products. Established in 1940, we are one of the world’s largest professional beauty-focused establishments that is open to the public.
With over 15,000 square feet of space at our beauty supply in North Hollywood, CA, our collection is extensive. We’re dedicated to helping practicing professionals and beauty students find exactly what they need for their kits. This is why our store is staffed with nothing less than accredited professional hair and makeup artists and special FX experts who are always around when you need their guidance.
Since we’re responsible for a major portion of Hollywood SFX makeup supplies to large-budget films and television shows, this gives us great insight into which products are in high demand. Customer service is the cornerstone of our business ethos, and we will go the extra mile to ensure that your experience with us is fun, educational, and satisfying.
Our Core Beliefs
Nourishing Fresh Talent
For our professional working clientele and beauty students, we offer a unique discount program called Frends With Benefits. Don’t worry, we won’t make you jump through hoops to avail this discount. Simply by joining our program, you can get up to 40% off on all our high-end, specialty products, storewide.
Offering enrolled beauty students this discount also ensures that they can start building professional-grade makeup kits and shop on-set makeup supplies at accessible prices.
Dedicated Support Through Our “Studio Services Department”
We’ve made a niche for ourselves in the industry by being the first store of our kind in the world to host a dedicated studio services department as part of our business model. Our Studio Services Department works closely with professional hair, makeup, and special FX artists in film, television, and theater to ensure they can place their orders quickly and securely with one of our associates directly to ensure they not only receive what they need, but also on time and without any substitutions.
Efficient & Quick Local Delivery
We excel at lightning-fast order fulfillment and shipping. Each studio account has a dedicated Account Manager. Each Account Manager has a support team to ensure questions are answered properly and orders are executed perfectly. We ship globally, and most projects filming in the Los Angeles area also enjoy same-day or next-day order delivery by our dedicated in-house delivery team.
Hard-To-Find Professional-Grade Supplies, Delivered Globally
For those clients who live too far from Frends Beauty to visit our store, our state-of-the-art website makes it easy to shop makeup for film, TV, and stage, from anywhere in the world. Our eCommerce Customer Service Team is also available to help you with any special effects makeup you need, or provide expert guidance and process your orders swiftly.
We carry nearly 50,000 products in our store and are working every day to add more to our website. So, in the event that you can’t locate a product on our website, we urge you to contact us and bring it to our attention. We’ll take it from there!
We Are Invested in Your Success
Frends Beauty is a family business, and our team is an eclectic blend of creatives with an abiding passion for professional artistry and FX makeup. When you’re speaking to a member of our team, you’re speaking to someone who represents and shares our values.
We understand the tight deadlines and high stakes that professional makeup artists face. This is why we're fully dedicated to helping you find whatever it is you need for your craft. While we're proud to have mastered the art of providing exceptional service to our clients worldwide, we deliver the kind of personal touch you expect from a family-owned business. You can count on us, because Frends Beauty is more than just your professional makeup supplier. We’re also your partner.
Supporting Makeup & Beauty Programs
Our commitment to our clients’ success starts way before they embark on their professional careers. By providing full student kits and fully stocked beauty supplies to the world’s top beauty schools, we support budding professionals right from square one.
If you’re a beauty or makeup school in need of a partner to supply pro-trusted beauty supplies to your student store inventory, we’d love to hear from you.
Showcase Your Products On Our Shelves
Frends Beauty supports indie brands. So, if you have a product or product line that you believe belongs on our shelves, we’d love to hear from you!
Reach Us Via Email
Write to Us
5244 Laurel Canyon Blvd.
North Hollywood, CA 91607
ATTN: Business Development
We’ll review your details and contact you with the next steps. As excited as we are to stock your products, please hold off on sending us any products to review and test until we provide you with a written request.
Stay in the Loop
As one of the most active professional beauty suppliers, we take every opportunity to interact with our clients on social media. We do this with the help of an in-house marketing team that takes care of all of our correspondence, so we never miss a thing!
Rest assured that whenever you ask a question or make a comment, you’re speaking with someone who represents the Frends Beauty business ethos. We look forward to seeing your future beauty creations.