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NEW WEBSITE LAUNCH. Having Trouble Accessing Your Account? CLICK HERE.
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About Us


Frends Beauty, established in 1940, is the industry's one-stop-shop for professional hair and makeup artistry supplies. With more than 15,000 square feet of space, we are one of the worlds largest professional beauty focused establishments that is open to the public. Supplying the majority of the large budget films and television shows gives us a great insight into what products are in high demand. Frends Beauty is staffed with nothing less than accredited professional hair and makeup artists and special fx experts to assist you in your purchases. Customer service is the cornerstone of our business ethos, and we will go the extra mile to ensure that your experience with us is fun, educational, and satisfying. Come on in, we'd love to meet you!

For our student and professional working clientele, we offer a unique discount program known as Frends With Benefits. Beauty industry professionals and students can apply for this discount by clicking HERE. We will not make you jump through hoops or provide DNA samples as proof. We believe that being easy to work with makes for happy customers.



We made our name in the industry being the first store of its kind in the world whose business model included a dedicated studio services division. Studio Services works closely with professional hair, makeup, and special fx artists working in film and television, as well as theater. We excel at lightening fast order fulfillment and shipping. Each studio account has a dedicated Account Manager. Each Account Manager has a support team to ensure questions are answered properly, and orders are executed perfectly. We ship globally, and most projects filming in the Los Angeles area also enjoy complimentary same day or next day order delivery by our dedicated in-house delivery team.


For those clients who live too far from Frends Beauty to shop in store, we offer a constantly updated, state-of-the-art, secure website to shop located on In're on it right now. Crazy, right? We have an eCommerce Customer Service Team here to help you out with all of your needs, provide expert guidance, and process your orders rapidly, and correctly. We carry nearly 50,000 products in the store, and are working every day to add more products to the website. In the event that you look online and cannot find what you are looking for, just call us. We probably have it in stock.



We just need to warn you ahead of time, we're kinda crazy. If that's ok, then Click Here to meet the team! We're a small, family business. Mom, dad, brothers, sisters, cousins, aunts, uncles, wives, and friends. We're all here every day to help you out. We've mastered the art of providing exceptional service to our clients worldwide, while retaining the personal touch you expect from a small, family owned business.


We are perhaps one of the most active professional beauty suppliers on social media. We employ an in-house marketing team to handle all of our communication across each platform. When you ask a question, or make a comment, you are speaking with one of us. Not some third party firm who doesn't really know anything about Frends Beauty.

Click to follow us today!



Frends Beauty supports indie brands. If you have a product or product line from which you think Frends Beauty's client base would benefit, you can submit it in two ways.

     1) Send an email to with all of your product information.

     2) Mail product information to 5270 Laurel Canyon Boulevard, North Hollywood, CA 91607 ATTN: Business Development

We will review all of the information and contact you with next steps. Please do not send products for test or review until requested.