Yes, You Can Wear White (Makeup) in Winter, And This is Why You Should!

We're sure you've heard that you shouldn't wear white after Labor Day, but that doesn't have to apply to your makeup. In fact, white makeup could be just the thing you need to freshen up your look this winter. 

Here are the benefits and some easy ways to get started: 

Benefits of Wearing White Makeup

Wearing white makeup has lots of surprising benefits. Because it's so subtle, it won't overpower a bright lipstick, so you're free to go wild without being overdone. When used on the eyes, white makeup draws attention and also brightens your eyes.

Another perk is that it's hard to mess it up; Because it's so light, it's harder to see smudges and mistakes.

Eyeliner

• Instead of lining your upper and lower lashes with black, try white for a soft, ethereal look. Just apply in thin lines and meet them in the inner corner.
• Freshen up your smoky eye by adding a swipe of white liner on your lower lash line. Keep the upper half dark. This look is smoky and sexy, yet fresh because of the contrast of the white.
• Pair white with color. Line as you normally would with white liner, but on the outer edges, go over it with a colored liner. It really makes the color pop!
• Try a two-toned cat eye. Use black on the upper line and wing out as usual, then apply white liner on the bottom and wing out parallel to the black line.
• Still nervous to try white liner? Here's a low-commitment way to try: apply a very thin line across your lower lash line. It will open up and brighten your eyes without being too obvious.

Eye Shadow

• Using white shadow, apply it in a funky geometric shape. It's fun, but not harsh like it would be with a darker color. Ben Nye makeup makes some great theatrical makeup palettes that include a basic white eyeshadow, perfect for this look.
• Try the un-smokey eye. Use white shadow and liner, keeping things very light. This pairs well with a bold lip.

Lips

• Using the same white liner, you can amp up your lips. Apply right over the Cupid's bow and blend well before applying lipstick - it will highlight that area. You can also add a dab to the center of the bottom lip, which makes the lips look fuller.

The next time you're trying to get through an icy winter day, embrace the chill and try adding a blast of winter to your look. It's easy, bright, and unexpected!