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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Original price $49.99 - Original price $49.99
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    Frends Beard Lincoln CB4

    In stock

    Shade # SHADE NAME 1 - BLACK1B - OFF BLACK2 - DARKEST BROWN4 - DARK BROWN6 - BROWN8 - MEDIUM BROWN10 - GOLDEN MEDIUM BROWN12 - MEDIUM RED16 - ASH B...

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    Original price $49.99 - Original price $49.99
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  • Original price $18.00 - Original price $38.00
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    R+Co Television Perfect Hair Conditioner

    Only 4 left!

    Put a smile on your face. Companion to the shampoo with the same name - TELEVISION Perfect Hair Conditioner gives you everything you need for the s...

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    Original price $18.00 - Original price $38.00
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    Bumble and Bumble Brownish Hair Powder

    Out of stock

    WHAT IT ISThis tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color. BENEFITS Dry Cleanse Texture ...

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    Original price $44.00 - Original price $44.00
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  • Original price $325.00 - Original price $325.00
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    Mason Pearson Popular Bristle & Nylon

    Only 8 left!

    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    Original price $325.00 - Original price $325.00
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    Unite Texturiza Spray

    Out of stock

    Never fall flat with TEXTURIZA™ Spray, a volume and texture spray that lasts all day, and night. This dry, translucent finishing spray delivers wei...

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    Original price $45.00 - Original price $45.00
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  • Original price $23.00 - Original price $23.00
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    Rizos Curls Refresh and Detangle Spray

    Only 4 left!

    Directions: Detangle: Apply to wet hair as a prep step after washing hair, before styling. Spray from roots to ends focusing on areas that need mor...

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    Original price $23.00 - Original price $23.00
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  • Original price $18.00 - Original price $64.00
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    R+Co Television Perfect Hair Shampoo

    Only 4 left!

    The perfect hair revolution will be televised. R Co TV shampoo gives you everything you need for the small screen: body, shine, strengthening, soft...

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    Original price $18.00 - Original price $64.00
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    Weaving Thread

    In stock

    This thread is used to sew toupee clips onto extensions as well as sewing extension tracks into hair.  Each spool yields 60 yards of thread. Blonde...

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    Original price $1.99 - Original price $1.99
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    Hanz De Fuko Claymation

    Out of stock

    This high caliber styling product will always work with you and never against you. It contains all the best parts of a sculpting clay combined with...

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    Original price $28.00 - Original price $28.00
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  • Original price $2.95 - Original price $11.00
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    Ampro Pro Styl Clear Ice Ultra Hold Protein Styling Gel

    Only 1 left!

    Use Clear Ice® Protein Styling Gel to add body and sheen to gray, blond or light colored hair while providing a firm, yet natural feeling hold. Thi...

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    Original price $2.95 - Original price $11.00
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  • Original price $48.00 - Original price $48.00
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    Sunday Riley Clean Rinse Clarifying Scalp Serum

    Out of stock

    HOW IT WORKS: Clear away hair product buildup, sebum, dead skin, and pollution for a cleaner, healthier-looking scalp and refreshed hair, while nur...

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    Original price $48.00 - Original price $48.00
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  • Original price $18.00 - Original price $36.00
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    R+Co High Dive Moisture Shine Creme

    Only 4 left!

    Plunge into deep hydration and reflective shine with HIGH DIVE. Formulated to smooth and seal the hair, it moisturizes, softens and drowns out friz...

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    Original price $18.00 - Original price $36.00
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    R+Co Moon Landing Anti Humidity Spray

    Out of stock

    Take one giant leap to good hair. This lightweight, aerosol spray controls frizz and absorbs instantly leaving a controlled satin finish and flexib...

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    Original price $36.00 - Original price $36.00
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  • Original price $36.00 - Original price $36.00
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    R+Co Zig Zag Root Teasing + Texture Spray 5oz

    9+ in stock

    DESCRIPTIONTeasing that’s pleasing. This innovative, lightly tinted formula brings a bolt of energy to strands, adding durable grit and hold at the...

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    Original price $36.00 - Original price $36.00
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  • Original price $38.00 - Original price $38.00
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    R+Co Aircraft Pomade Mousse

    9+ in stock

    DESCRIPTIONTakeoff with AIRCRAFT Pomade Mousse. AIRCRAFT is perfect for creating second-day texture and separation while retaining body and shape o...

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    Original price $38.00 - Original price $38.00
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  • Original price $31.00 - Original price $58.00
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    Redken All Soft Conditioner For Dry Hair

    Only 2 left!

    Softening Conditioner for dry hair using argan oil technology to transform texture of dry and brittle hair. The All Soft Conditioner uses our Kerat...

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    Original price $31.00 - Original price $58.00
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  • Original price $14.00 - Original price $30.00
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    MoroccanOil Luminous Hairspray Medium

    Only 8 left!

    This medium hold, flexible hairspray provides long-lasting, weightless hold for soft and natural styles. Moroccanoil® Luminous Hairspray Medium is ...

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    Original price $14.00 - Original price $30.00
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  • Original price $6.99 - Original price $6.99
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    Diane Softy Club Brush 8168

    9+ in stock

    Soft Boar Bristle Black Wooden Handle 9 Row 7" Club Brush

    Original price $6.99 - Original price $6.99
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  • Original price $189.99 - Original price $189.99
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    Frends Beard Special Large CXBL

    In stock

    Shade # SHADE NAME 1 - BLACK1B - OFF BLACK2 - DARKEST BROWN4 - DARK BROWN6 - BROWN8 - MEDIUM BROWN10 - GOLDEN MEDIUM BROWN12 - MEDIUM RED16 - ASH B...

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    Original price $189.99 - Original price $189.99
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  • Original price $19.99 - Original price $19.99
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    Frends Mustache Marshall Heavy CM17

    In stock

    Shade # SHADE NAME 1 BLACK 1B OFF BLACK 2 DARKEST BROWN 4 DARK BROWN 6 BROWN 8 MEDIUM BROWN10 GOLDEN MEDIUM BROWN 12 MEDIUM RED16 ASH BLONDE 22 TRU...

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    Original price $19.99 - Original price $19.99
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  • Original price $22.00 - Original price $22.00
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    Rizos Curls Deep Conditioner

    Only 1 left!

    Directions: After shampooing, apply to wet hair, allow conditioner to sink in, comb through and rinse. Can leave in hair for 5-10 minutes to be use...

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    Original price $22.00 - Original price $22.00
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  • Original price $59.95 - Original price $59.95
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    Annie Ceramic Thermal Stove

    Only 2 left!

    This ceramic thermal stove is a ceramic heating element for quick and even heat distribution. There is a high adjustable rack with extended sides f...

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    Original price $59.95 - Original price $59.95
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  • Original price $38.00 - Original price $38.00
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    Bumble and Bumble Thickening Full Form Soft Mousse

    Out of stock

    WHAT IT ISThis heat-protective mousse gives the same volume you love, but with a new, moisturizing formula – for a soft, cushiony (crunch-free) fee...

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    Original price $38.00 - Original price $38.00
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    Hair Couture Everyday Hair Mist

    Out of stock

    Hair Couture's Everyday Hair Mist is lightweight and refreshing, perfect for application on the go. The water base formula leaves no oil build-up a...

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    Original price $10.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.