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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Rita Hazan Smoothing Creme 3.4oz

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    SAFE FOR ALL HAIR TYPES. FORMULATED WITHOUT SULFATE, PHTHALATE & PARABEN. Aqua (Eau, Water), Phenyl Trimethicone, Propanediol, Polyacrylamide,...

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    Rita Hazan Weekly Remedy Treatment 4oz

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    STEP 1: TREAT IT—Treats and lifts hair cuticle for optimal penetration of conditioners & 4 oils. STEP 2: SEAL IT—Seals cuticle and locks in nut...

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    Aunt Jackie's Ice Curls Glossy Curling Jelly 15oz

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    InstructionsUse daily, or as needed. Works best when used on clean, wet or damp hair. For Wash-n Go styles, apply throughout sections of freshly sh...

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    Rita Hazan Curl Creme 6oz

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    SAFE FOR ALL HAIR TYPES. FORMULATED WITHOUT SULFATE, PHTHALATE & PARABEN. KEY INGREDIENTS Aqua (Eau, Water), Phenyl Trimethicone, Propanediol, ...

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    Rita Hazan Lifting Spray 5oz

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    There is so much more to love about this shockingly lightweight powerhouse, including the built-in patented UV absorbers to keep your color crisp, ...

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    R+Co Gemstone Ultra Shine Glossing Treatment 5oz

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    DESCRIPTIONHair color boasts mirror-like shine when hair is healthy and hydrated. This opalescent, rich creme formula provides deep hydration, enri...

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    R+Co Mood Swing Straightening Spray 4.2oz

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    DESCRIPTIONChange your hair like you change your MOOD. Designed for curly or wavy hair, this heat-activated, humidity-proofing spray results in a s...

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    R+Co Gemstone Pre Shampoo Color Protect Masque 5.7oz

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    Rescue compromised, color-processed strands with this nourishing pre-wash treatment. Designed to fortify, seal the cuticle and deliver soft shine, ...

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    Milano Collection The Original WiGrip Comfort Band Brown

    9+ in stock

    MILANO COLLECTION WiGrip No-Slip Wig Grip Comfort Band is a comfortable secure alternative to clips, combs, glues or tapes. It keeps your wig from ...

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    Olivia Garden Pro Thermal Anti Static Brush Collection T-33

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    Greater Airflow Reduces drying time & improves styling results Increased hole sizes Heat-conductive surface Anti-static, high heat resistant ...

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    Fromm Rubber Soft Matte Hair Clips 4pk Extra Grip

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    STRONG GRIPOn wet or dry hairRUBBERIZED STRIPFor enhanced grip and hold on any hair typeREPLACEMENT STRIPS2 included in each packageSOFT MATTE FINI...

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    Olivia Garden Nano Thermic Ceramic + Ion Brush NT-S40

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    Tourmaline Ion TechnologyHydrates the cuticleAdds more shine to the hairEliminates frizz & flyawaysAnti-static New Turbo BarrelExtra large vent...

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    Design Essentials Wigs & Extensions Finishing Shine Spray 4oz

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    BenefitsMoisturizes without a heavy buildupRestores dull hair to a natural lusterLightweight formula Free from parabens, petrolatum and mineral oil...

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    Hair Couture Luxuriant Extensions Tape 14" Color 1B

    In stock

    Hair Care Brush your hair 2 to 3 times a day. Make it a habit to brush and detangle every day! Using a detangling brush, brush in a downward motion...

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    Sepia Spot Lite 100% Human Hair Weaving 18" Extension Red

    Each human hair fiber retains the original cuticle formation in order to allow a smooth finish without any tangling whatsoever. The human hair fibe...

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    Olivia Garden Heat Pro Ceramic Ion Brush Collection HP-32

    Out of stock

    Ultra fast drying withoutheat damageCreate superior &longer-lasting hairstyles
Patented Extra LargeVent BarrelUnique hole patternGreater airflo...

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    Rene Furterer Neopur Microbiome Expert Shampoo Oily, Flaky Scalp 5oz

    Only 5 left!

    PRODUCT BENEFITSLightweight gel formula can be used daily leaving the scalp feeling purified, and hair feeling healthy and lightPowered by Organic,...

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    The Organic Pharmacy Hair & Scalp Nourishing Oil 100ml

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    Intensely hydrating and nourishingTreats dry chemically treated hairIdeal for itchy, dry scalps prone to dandruff Sunflower Oil(Helianthus Annus), ...

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    RastAfri Freed'm Silky Braid Pre-Stretched #60

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    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    Christophe Robin Purifying Shampoo w/ Thermal Mud 8.4oz

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    WHAT IT DOESThis mask's formula is infused with powerful ingredients sourced from the Mediterranean Sea to instantly cool and refresh. Packed with ...

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    Africa's Best Herbal Gro Super Hair & Scalp Conditioner 5.25oz

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    Herbal Gro Super takes scalp care to the next level with our special blend of African herbal extracts, including Ginseng, Coconut, Castor, Olive, G...

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    R+Co Lost Treasure Apple Cider Vinegar Conditioner 6oz

    Only 5 left!

    Step back in time. A combination of traditional beauty treatments for hair, the weightless conditioning and nourishing rinse instantly softens stra...

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    Mask Skincare Hair Oil 1oz

    Only 1 left!

    Argan, Castor Seed, Apricot and Avocado Oils replenish even the driest skin, leaving it soothed and moisturized. Coffee Seed and Vitamin E deliver ...

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    Easy Dry Medium Towel 32x17 White 10ct

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    This pack holds 10 EasyDry Medium Towels in White. This product is the original EasyDry eco-friendly disposable towel. This towel is super absorben...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.