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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Wet Brush-Pro Pro Paddle Detangler Pink

    9.84 x 3.94 x 1.97 inches; 5.64 Ounces Ultra-Soft Intelliflex Bristles Over 45% Less Breakage

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    Enjoy Volumizing Elixir 8.8oz

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    On clean damp hair, squeeze a small amount into hands and emulsify.Apply to hair and style as desired.For maximum volume, be sure to apply to the r...

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    Kitsch Microfiber Spa Headband Leopard

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    Look chic and cut a step out of your beauty routine by using this multi-purposeful headband. BenefitsEssential addition to your daily skin care rit...

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    Hot Head Heat Cap Chic

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    Hot Head Heat Cap dramatically improves the results of your favorite deep conditioner, hair masque, oil, or other hair treatment. Without heat, you...

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    Unite U:Dry Fresh Hydrating Dry Conditioner 3.2oz

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    Hair is left soft and hydrated with a silky-smooth finish. Pairs well with any U:DRY Dry Shampoo formula. Perfect for all hair types, textures, and...

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    Unite Lazer Straight Shampoo 10oz

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    High, weightless shineSmoothes and tames for sleek, straight strands or controlled curlsColor safe & no added sulfates, parabens or sodium chlo...

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    Unite Lazer Straight Conditioner 8oz

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    Benefits:Weightless shineReduce blow dry timeInfused with Argan oil and shea butter to smoothes and tames frizzColor safe & no added parabens o...

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    Cantu Avocado Hydrating Curling Cream 12oz

    Only 3 left!

    Enjoy the classic shea butter formula plus a blend of mango butter, coconut oil, and avocado oil to infuse your hair with nutrients that keep it h...

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    As I Am So Much Moisture Hydrating Lotion Classic 8oz

    9+ in stock

    Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to s...

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    Taliah Waajid Curl Sealer 6oz

    Only 4 left!

    Use on wet hair to set in curls. Use on dry hair to revitalize curls. Avoid combing or fingering through hair for at least 10-15 minutes to help se...

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    Beach Club Soft Texture Paste 2oz

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    This soft texturizer adds piecey separation and definition to any look - making it a must-have for beachy waves and undone style. Its unique soft f...

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    Cantu Easy Wrap Flexible Fashion Band Regal

    9+ in stock

    HighlightsOne size fits all easy wrapSlides on for a fashionable lookAdds extra style to a pony or poofCan be used during exerciseSpecificationsHai...

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    Philip B Scalp Booster Pre Wash Treatment 2oz

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    This heating pre-wash treatment helps to re-launch stem cell activity and proliferation which can trigger new hair growth. When hair follicles are ...

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    Cantu Easy Wrap Flexible Fashion Band Deco

    9+ in stock

    Available in a beautiful geometric print, multicolor, or classic black and white, the Easy Wrap Slide On lives up to its name and slides on hair of...

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    Rene Furterer Tonucia Concentrated Youth Serum 2.5oz

    Only 8 left!

    Lemon Balm Extract, a powerful antioxidant, slows down collagen degradation in the scalpTamarind Seed Extract (plant-based hyaluronic acid) helps t...

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    Cantu Grow Strong Strengthening Treatment 6oz

    9+ in stock

    PROTECTS: Forms a thermal protection barrier to keep hair safe from heat damage. Perfect for pre/post chemical treatment.PROVIDES DEEP MOISTURIZE: ...

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    Rene Furterer Tonucia Replumping Conditioning Mask 6.7oz

    Only 1 left!

    Formulated to combat the internal (biological clock) and external (stress, environmental) effects of aging on the scalp and hairTamarind Seed Extra...

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    Aunt Jackie's Curl Mane-tenance 15oz

    Only 7 left!

    Superior curl definition in a lightweight formula! Say goodbye to poofy, fly away hair. Lightweight Argan Oil and just the right amount of Shea But...

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    Kim Kimble Extension Care Conditioner 16oz

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    Apply a quarter-sized amount to the palm. Massage and distribute evenly throughout towel-dried hair. Rinse thoroughly. Repeat if necessary. For dee...

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    Design Essentials Oat Protein & Henna Deep Cleansing Shampoo 8oz

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    So fresh. So clean. So nurturing. Choose our Design Essentials® Oat Protein & Henna Deep Cleansing Shampoo for a deep cleanse that promotes ful...

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    Camille Rose Fresh Curl Revitalizing Hair Smoother Avocado & Castor Oil 8oz

    Only 5 left!

    Organic avocado and castor seed oils are blended together with ripe peach guava to create this refreshing gel-cream ideal for invigorating lifeless...

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    Christophe Robin Shade Variation Mask Ash Brown Cool Down Your Brown

    Out of stock

    Cool down your brown. This rich, velvety colour revival mask nourishes and enhances the beauty of hair's natural shade or refresh colour-treated an...

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    Christophe Robin Shade Variation Mask Warm Chestnut Warm Up Your Chestnut 2.53oz

    Only 3 left!

    PRODUCT DETAILSRange:Shade Variation MasksIngredients:Aqua/ Water/ Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glycerin, Cetrimo...

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    Kitsch Crepe Scrunchie 5pc Moss

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    5 hair scrunchies in assorted Moss tones.

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.