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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Biolage Clean Reset Normalizing Shampoo for All Hair Types

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    BenefitsInspired by the refreshing Lemongrass plant, the Biolage Normalizing CleanReset cleansing shampoo is an intense cleansing treatment for all...

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    Matrix Total Results Sleek Shampoo

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    Solve the challenge of unruly, medium to coarse hair. Sleek Shampoo with 24HR Smooth Repair Technology cleanses as it moisturizes and helps repair ...

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    Schwarzkopf BC Time Restore Conditioner

    What it is: A rich anti-aging conditioner for dry, brittle and mature hair.How to use: Apply to the mid-lengths and ends of towel-dried hair and w...

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    Schwarzkopf BC Moisture Kick Spray Conditioner

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    What is it: An instantly hydrating, lightweight spray conditioner for normal to dry, brittle or curly hair. How to use: Shake well to activate Ap...

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  • Original price $25.00 - Original price $25.00
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    Macadamia Foaming Volumizer

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    BENEFITS• Creates weightless body and volume without stiffness for limp, lifeless hair• Detangles and controls frizz to leave hair smooth• Keeps ha...

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    Macadamia Whipped Detailing Cream

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    BENEFITS• Creates definition while maintaining a natural look and feel• Adds smooth control without build-up or added weight • Absorbs excess sebum ...

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    American Crew Liquid Wax 5oz

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    Liquid wax, hair control, medium hold and shineControls like a gel, finishes like a wax with medium hold & shine. Creates infinite styles. Appl...

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    Original price $3.74 - Original price $3.74
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  • Original price $17.95 - Original price $17.95
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    American Crew Curl Control 4oz

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    Tames unruly curls and enhances definition.Tame unruly curls with American Crew Curl Control. This light, versatile product calms the surfaces of c...

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  • Original price $14.99 - Original price $14.99
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    American Crew Medium Hold Spray Gel

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    Easy styling control.Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. This produ...

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    American Crew Superglue

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    Gel for extreme hold and shine. Creates extreme styles never before possible with high hold, high shine and high definition. Applications: Apply a...

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  • Original price $44.00 - Original price $44.00
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    Redken Diamond Oil Shatterproof Shine

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    Diamond Oil Shatterproof Shine is a concentrated leave-in hair oil by Redken. This hair oil for normal and fine hair, strengthens & reinforces ...

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    Original price $44.00 - Original price $44.00
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  • Original price $21.95 - Original price $21.95
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    Redken Blonde Idol BBB Spray

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    Product BenefitsFirst BBB hair treatment that balances, beautifies and brightens blondes: BALANCE Strengthens root to tip*Uniformly moisturizesFill...

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    Redken Duo Shield 07 - Hair Color Protecting Gel Cream

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    Product BenefitsCombines a nourishing cream and repairing gel to add body and shape with medium control for all hair types. This unique combination...

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    Redken Color Extend Magnetics Deep Attraction Mask

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    Our sulfate-free hair mask for color treated hair uses zinc gluconate and IPN technology to extend the life of your hair color and strengthens the ...

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  • Original price $19.95 - Original price $19.95
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    Redken For Men Finish Up Conditioner

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    Daily Weightless Conditioner

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  • Original price $15.50 - Original price $15.50
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    Redken For Men Go Clean Daily Care Moisturizing

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    Daily care moisturizing shampoo for men, gently cleanses and eliminates dirt. Its advanced formula contains protein and glycering for stronger and ...

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    Redken Rewind 06 - Pliable Styling Paste - Texturizing Hair Paste

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    Pliable texturizing hair paste allows you to create versatile hairstyles on any length of hair. Medium control paste has a fiber network that provi...

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  • Original price $15.50 - Original price $15.50
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    Redken For Men Clean Brew Extra Cleansing Shampoo

    Out of stock

    Product BenefitsAnti grit technology, with a premium blend of malt, brewer’s yeast and orange zest, intensely cleanses to eliminate dirt and oil wh...

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  • Original price $16.99 - Original price $16.99
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    Redken For Men Grip Tight Holding Gel

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    Holding hair gel that creates texture and long-lasting styles with clear shine

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  • Original price $19.95 - Original price $19.95
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    Redken Curvaceous Wave Ahead - Texturizing Mousse For Wavy Hair

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    Texturizing mousse is a lightweight, airy foam that adds body and structure to define waves. With a unique fiber foam waxy formula, this texturizin...

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  • Original price $28.99 - Original price $28.99
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    Redken Frizz Dismiss FPF 30 Instant Deflate Leave-In Smoothing Oil Serum

    Out of stock

    Product Benefits: Up to 82% less frizz after one use of Sulfate-Free shampoo, conditioner and FPF 30 Instant Deflate after 24 hours 3 out of 4 agre...

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    Original price $28.99 - Original price $28.99
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  • Original price $21.99 - Original price $21.99
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    Redken Full Frame 07 - Protective Volumize Mousse

    Out of stock

    Volumizing hair mousse for all-over hair volume with a soft finish. Product BenefitsMedium control airy mousseAdds volume go layered hairControls f...

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    Original price $21.99 - Original price $21.99
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  • Original price $26.50 - Original price $26.50
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    Redken Stay High 18 High-Hold Gel To Mousse

    Out of stock

    Discover stay high 18 by Redken, a high-hold gel that transforms into a light mousse that adds volume, long lasting lift and fullness to your hair....

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  • Original price $38.00 - Original price $38.00
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    MoroccanOil Oily Scalp Treatment 1.5oz

    Only 3 left!

    An oily scalp can leave hair limp and lifeless. Moroccanoil® Oily Scalp Treatment is a professional scalp treatment designed to control overactive ...

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    Original price $38.00 - Original price $38.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.