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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Unite Boosta Daily Volume Shampoo 10oz

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    Benefits:Weightless volumeGentle cleansing with thick latherColor safe & no added sulfates, parabens or sodium chloride Instructions:Wet hair, ...

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    Oyin Handmade Burnt Sugar Shine & Seal Pomade 4oz

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    This sugar pomade is a petroleum-free, sheen-enhancing powerhouse that helps shine & seal your hair. Formulated with castor, unrefined hempseed...

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    As I Am Classic Curling Creme 8oz

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    Locks in precious moisture while simultaneously defining your coils and curls. This rich formula will provide longer lasting hold, minimize frizz, ...

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    Cantu Shea Butter Tea Tree & Jojoba Hair & Scalp OIl

    Only 8 left!

    Conditions and soothes the scalpMoisturizes dry, brittle hair PETROLATUM, CANOLA OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, ISOPROPYL PALMITATE, PHEN...

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    Aunt Jackie's Don't Shrink Flaxseed Elongating Curling Gel 15oz

    9+ in stock

    A small amount can be used on clean, dry hair, but this gel works best when used on clean, wet or damp hair. Apply more for tighter curls and less ...

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    Cantu Shea Butter Natural Hair Moisturizing Twist & Lock Gel 13oz

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    Water (Aqua), Polyvinylpyrrolidone, Pvp, Fragrance (Parfum), Polyquaternium-37, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Ethylhexylglyce...

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    IGK Rich Kid Coconut Oil Air-Dry Styler 5oz

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    WHAT IT ISA lightweight coconut oil infused styler for tousled air-dried texture and smooth shine.KEY BENEFITSSafe For Chemically Treated Hair Hold...

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    Aunt Jackie's In Control Moisturizing & Softening Conditioner 15oz

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    It’s an excellent restorative treatment for any type or texture, including natural, colored, relaxed, and texturized hair. Gentle enough to be used...

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    Kim Kimble Extension Care Shampoo 16oz

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    Key IngredientsAloe Vera – helps hair retain moisture, fights against dandruff, promotes hair growth.Honey – adds shine and smooths hair. Honey is ...

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    Aunt Jackie's Nourish My Hair Flaxseed & Monoi 4oz

    Out of stock

    Flaxseed oil has been used throughout the ages as an excellent lightweight remedy for helping stimulate healthier hair growth, while shining hair a...

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    Kim Kimble Extension Care Shampoo 8oz

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    Key IngredientsAloe Vera – helps hair retain moisture, fights against dandruff, promotes hair growth.Honey – adds shine and smooths hair. Honey is ...

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    Mielle White Peony Leave-In Conditioner 8oz

    In stock

    Seal in moisture, smooth hair shaft, tame frizzies and flyaways. An excellent product when used for both daily styling and to help protect hair fro...

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    Mielle Pomegranate & Honey Curl Refreshing Spray 8oz

    Out of stock

    • Revitalizes and rehydrates hair• Reduces frizz• Creates soft and flexible hold DESCRIPTIONDIRECTIONSINGREDIENTSWhen your style needs a refresher,...

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    Kim Kimble Ginger Cream Conditioner 8oz

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    Hydrates hair without weighing it down• Ginger extracts stimulate the scalp• Ideal for textured and chemically-treatedhair Key Ingredients:Avocado ...

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    Leonor Greyl Lait Luminescence Bi-Phase Heat Protecting Detangling Milk 5oz

    Only 6 left!

    This bi-phase botanically-based formula is the ultimate detangling spray for thick or frizzy hair. Lait Luminescence also conditions and protects. ...

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    R+Co Bleu Surreal Styling Serum 5oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONThis one-of-a-kind holding serum delivers flexible control...

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    R+Co Bleu Primary Color Conditioner 6.8oz

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    Check out our great savings on Makeup | Create an account and save 10%* Add dimension, fight fade, energize shine. A nourishing essential for...

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    R+Co Bleu Primary Color Shampoo 8.5oz

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    Check out our great savings on Makeup | Create an account and save 10%* Hit refresh: Keep all shades brilliant, bright and bold. Locks in col...

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    R+Co Bleu Primary Color Masque 5oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONAn extra dose of hydration, shine, and reparative care for...

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    Wet Brush Break Free Pro Round Brush

    Out of stock

    FeaturesSame-length bristle design for speedy stylingUni-body handle design & EasyGrip rubberized handle for flexibility and comfort while styl...

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    MoroccanOil Ionic Ceramic Brush 25mm

    In stock

    Moroccanoil Ceramic 25 mm Round Brush is a high-quality ceramic styling tool ideal for use on shorter hair to create small waves. Includes sectioni...

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    R+Co Super Garden CBD+CBG Soothing Scalp + Hair Treatment 3oz

    Only 5 left!

    WHAT IT DOES This transforming texture begins as a rich butter and melts when applied to the scalp. As it is massaged and worked through strands, i...

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    RastAfri Hair Jewels Coil Gold 2 PK

    In stock

    Made in China Add to braids, twist, dreads, locks of hair and more. 2 PK Gold

    Original price $1.99 - Original price $1.99
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    Jamaican Mango & Lime Hair N' Cense 4oz

    Only 3 left!

    Formulated without sulfates or parabens. Excellent hair deodorizer that helps to refresh locs, twists, braids and protective styles Weight 4 ozHow ...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.