Skin & Haircare Hair
Scientifically Advanced Hair Care That Delivers
Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.
The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.
Filters
- Allied FX
- American Crew
- Ampro
- Annie
- Apex Import
- Aquage
- As I Am
- Aunt Jackie's
- Batiste
- Biosilk
- Blax
- Bonsai Kids
- Bumble & Bumble
- Cantu
- Christophe Robin
- Chroma Studio
- Clairol
- Comare
- Cricket
- Curls
- D Fi
- Dax
- Dermorganic
- Design Essentials
- DevaCurl
- Diane
- Dixons
- EasyDry
- Enjoy
- Enzo Milano
- Epicuren Discovery
- Frends Beauty
- Frends-Beauty-Prod-Store
- GHD
- Golden Supreme
- Got2B
- Hair Couture
- Hair In A Bottle
- HairArt
- Hanz De Fuko
- Hot Head
- Hot Tools
- IGK Hair
- Its a 10
- Jamaican Mango & Lime
- Jerome Russell
- Johnny B
- Kim Kimble
- Kinky Curly
- Kitsch
- Klorane
- Krest
- Kryolan
- Layrite
- Leonor Greyl
- Living Proof
- Macadamia
- Magic Move
- Mason Pearson
- Matrix
- Mielle
- Milano Collection
- Misel Beauty
- Mixed Chicks
- Mizani
- Moroccan Oil
- Murray's
- Nectar Of The Gods
- Olaplex
- Olivia Garden
- Osis
- Osmo
- Paul Mitchell
- Philip B
- Philip Kingsley
- Professional Hair Labs
- R+Co
- RastAfri
- Redken
- Reel Creations
- Rene Furterer
- Rita Hazan
- Rizos Curls
- Robert Ramos
- Schwarzkopf
- Serge Normant
- Shea Moisture
- Sta-Rite
- Stilazzi
- STMNT Grooming Goods
- Take Two
- Taliah Waajid
- Tangle Teezer
- Toppik
- Unite
- Unwash
- Virtue
- Wahl
- Wet Brush
- Woody's
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Original price $39.00 - Original price $39.00Original price$39.00$39.00 - $39.00Current price $39.00| /
Christophe Robin Hydrating Leave-In Mist with Aloe Vera
Only 7 left!Composed of 98.6% natural-origin ingredients, this is ideal to hydrae and help detangle the hair. Its formula is enriched with aloe vera leaf juice...
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Original price $22.00 - Original price $22.00Original price$22.00$22.00 - $22.00Current price $22.00| /
Kim Kimble Hair Polish Laminating Gel 1.75oz
Out of stockHair polish aids against thermal damage as it polishes the hair for a brilliant shine while sealing frayed and frizzy ends. It helps reduce drying ...
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Original price $18.00 - Original price $18.00Original price$18.00$18.00 - $18.00Current price $18.00| /
Christophe Robin Back To Your Baby Blonde Shade Variation Mask 2.53oz
Only 3 left!Back to your baby blonde. This rich, velvety colour revival mask nourishes and enhances the beauty of hair's natural shade or refresh colour-treate...
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Original price $14.99 - Original price $14.99Original price$14.99$14.99 - $14.99Current price $14.99| /
Toupee Clip Silver
In stockThese clips are most commonly used to sew hair extension tracks to them, then used as clip-in extensions. They are also used to anchor wigs down to...
View full detailsOriginal price $14.99 - Original price $14.99Original price$14.99$14.99 - $14.99Current price $14.99| / -
Original price $10.50 - Original price $10.50Original price$10.50$10.50 - $10.50Current price $10.50| /
American Crew Power Cleanser Style Remover
Out of stockDaily shampoo to remove build up for all types of hair. Removes even the strongest styling products. Give your hair the maximum in deep cleansing. ...
View full detailsOriginal price $10.50 - Original price $10.50Original price$10.50$10.50 - $10.50Current price $10.50| /Sold out -
Original price $17.95 - Original price $17.95Original price$17.95$17.95 - $17.95Current price $17.95| /
Redken Smooth Lock Conditioner - Heat Protection Conditioner
Out of stockHeat protection shampoo delivers all day control and smoothness with nourishing shine and anti frizz benefits. Smooth Lock heat protection shampoo ...
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Original price $19.95 - Original price $19.95Original price$19.95$19.95 - $19.95Current price $19.95| /
Redken Quick Dry 18 - Instant Finishing Hair Spray
Out of stockStrong hold hair spray that finishes hairstyles in an instant. With fast drying formula that adds high shine and firm hold. For long lasting result...
View full detailsOriginal price $19.95 - Original price $19.95Original price$19.95$19.95 - $19.95Current price $19.95| /Sold out -
Original price $35.50 - Original price $69.00Original price$35.50 - $69.00$35.50 - $69.00Current price $35.50| /
Unite Boing Curl Shampoo
Only 1 left!Benefits:Coconut Extracts to gently cleanse and restore hair’s pH balanceVegetable Proteins to strengthen, nourish and protect each strandPlant Sou...
View full detailsOriginal price $35.50 - Original price $69.00Original price$35.50 - $69.00$35.50 - $69.00Current price $35.50| / -
Original price $90.00 - Original price $90.00Original price$90.00$90.00 - $90.00Current price $90.00| /
Hair Couture Neophilia Remy Human Hair Extensions
Out of stockHair Care Brush your hair 2 to 3 times a day. Make it a habit to brush and detangle every day! Using a detangling brush, brush in a downward motion...
View full detailsOriginal price $90.00 - Original price $90.00Original price$90.00$90.00 - $90.00Current price $90.00| /Sold out -
Original price $13.95 - Original price $13.95Original price$13.95$13.95 - $13.95Current price $13.95| /
Woody's Styling Gel
Out of stockThe perfect styling tool for every day or whenever. Its light hold makes it the perfect blow dry gel or quick non-tacky styling gel to put unruly h...
View full detailsOriginal price $13.95 - Original price $13.95Original price$13.95$13.95 - $13.95Current price $13.95| /Sold out -
Original price $16.95 - Original price $16.95Original price$16.95$16.95 - $16.95Current price $16.95| /
Woody's Cream
Out of stockA modern pomade for great hold with total flexibility. Cream is easy to distribute throughout the hair for that soft, pliable finish with great shi...
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Original price $16.95 - Original price $16.95Original price$16.95$16.95 - $16.95Current price $16.95| /
Woody's Web
Out of stockThis modern take on a pomade is made with Beeswax to help aid in flexibility and hold, silk proteins that enhances the styling characteristics and ...
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Original price $25.00 - Original price $25.00Original price$25.00$25.00 - $25.00Current price $25.00| /
Chroma Studio Aqua Shampoo
Only 4 left!Eliminate excess water, lather generously from scalp to ends. Rinse and repeat if necessary. Follow with Aqua Conditioner for best results.
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Original price $16.00 - Original price $16.00Original price$16.00$16.00 - $16.00Current price $16.00| /
Johnny B Dope Texture Gel 3oz
Out of stockTexture Gel Johnny B. DOPE is best described as a “texture gel” that holds like a gel but is pliable like pomade. The 90′s generation product origi...
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Original price $40.95 - Original price $40.95Original price$40.95$40.95 - $40.95Current price $40.95| /
Enjoy Intensive Hair & Skin Treatment Oil 3.4oz
Only 2 left!This incredible non-greasy, dry lightweight formula instantly penetrates and absorbs into hair and skin reducing drying time dramatically without b...
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Original price $20.00 - Original price $20.00Original price$20.00$20.00 - $20.00Current price $20.00| /
OSiS+ G. Force
Out of stockA strong hold gel for styling hair Gives maximum styling control even in humid conditions Provides strong texture & luxurious shine Allows ulti...
View full detailsOriginal price $20.00 - Original price $20.00Original price$20.00$20.00 - $20.00Current price $20.00| /Sold out -
Original price $22.00 - Original price $22.00Original price$22.00$22.00 - $22.00Current price $22.00| /
OSiS+ Fiber Light
Out of stockThe light texture of the fluid is made up of airy fibers that allow for perfect style control without overburdening the hair. This allows for a lim...
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Original price $15.00 - Original price $15.00Original price$15.00$15.00 - $15.00Current price $15.00| /
Serge Normant Meta Morphosis Hair Repair Treatment
Out of stockMeta Morphosis Hair Repair Treatment with Keravis™, Moroccan Lava Clay & Nopal Extract Beautiful hair requires a strong foundation. This intens...
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Original price $28.00 - Original price $28.00Original price$28.00$28.00 - $28.00Current price $28.00| /
Schwarzkopf BC Color Freeze Treatment
Out of stockWhat is it: An intensely restoring, creamy treatment for color-treated hair. How to use: Apply to the mid-lengths and ends of towel-dried hair and...
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Original price $31.00 - Original price $31.00Original price$31.00$31.00 - $31.00Current price $31.00| /
Schwarzkopf BC Time Restore Treatment
What it is: A strengthening treatment for mature hair.How to use: Apply to the mid-lengths and ends of towel-dried hair and work through Comb thro...
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Original price $25.00 - Original price $25.00Original price$25.00$25.00 - $25.00Current price $25.00| /
Macadamia Activating Curl Cream
Only 5 left!BENEFITS• Activates and defines shapely curls and waves• Supports curls, while still providing a soft, touchable finish• Helps to fight frizz and flyaw...
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Original price $14.95 - Original price $14.95Original price$14.95$14.95 - $14.95Current price $14.95| /
American Crew Alternator 3.3oz
Out of stockFlexible styling and finishing spray. Provides a flexible style and gives you control of your image. One product for both uses. Application: Apply ...
View full detailsOriginal price $14.95 - Original price $14.95Original price$14.95$14.95 - $14.95Current price $14.95| /Sold out -
Original price $19.99 - Original price $19.99Original price$19.99$19.99 - $19.99Current price $19.99| /
Aquage Volumizing Shampoo
Only 2 left!What it is Dual color protection that restores hair to its ultimate condition and protects hair against thermal styling damage SeaExtend Patent Pe...
View full detailsOriginal price $19.99 - Original price $19.99Original price$19.99$19.99 - $19.99Current price $19.99| / -
Original price $28.95 - Original price $28.95Original price$28.95$28.95 - $28.95Current price $28.95| /
Aquage Volumizing Conditioner
Only 2 left!What it is Dual color protection that restores hair to its ultimate condition and protects against thermal styling damage SeaExtend Patent Pending...
View full detailsOriginal price $28.95 - Original price $28.95Original price$28.95$28.95 - $28.95Current price $28.95| /
The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.
For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.
FAQ
Can I use my Frends With Benefits Pro Discount on sale items?
Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.
What is your return policy for sale items? Are sale items refundable?
For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.
What makes Living Proof hair care line different from other brands?
Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.
Which Living Proof hair care line is best for my hair type?
Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.
Are Living Proof products safe for color-treated hair?
Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.