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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    RastAfri Zulu Cuffs Gold 14 Count

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    Made in China Add to braids, twist, dreads, locks of hair and more. 14 PK Gold

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    RastAfri Braid Twine Gold

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    RastAfri Braid Twine Silver add to braids, twists, dreads, locks of hair and more. Made in China

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    Truhair Raise The Roots 2.0 Thickening Fiber Cream

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    Adds unbelievable thickness and helps strengthen hairKeratin-argania complexPlumps hair for dramatic bodyEnhances lusterNever sticky or tackyFormul...

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    Virtue Colorkick De-Brassing Shampoo 8oz

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    This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, strippi...

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    IGK Thirsty Girl Coconut Milk Anti-Frizz Conditioner 8oz

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    Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Esters, Amodimethicone, PPG-3 Benzyl Ether Myristate, Behentrimonium Chloride, Isopentyldiol, Aspalathus Li...

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    OGX Nourishing+ Coconut Milk Anti Breakage Serum 4oz

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    Apply a small amount to palm, rub hands together, then apply evenly to surface of damp (towel dried) hair working through ends. Warning: Avoid cont...

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    Kim Kimble Premium Styling Hairspray 10oz

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    Alcohol Denat., Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Glycerin...

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    Mielle Rosemary Daily Styling Cream 8oz

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    • Lightweight formula• Encourages growth with biotin infusion• Use daily for twist-outs, braid-outs, and wash-and-go styles Mielle’s Rosemary Mint ...

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    Mielle Pomegranate & Honey Moisturizing and Detangling Conditioner 12oz

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    Think - Type 4 hair products. Now imagine – intense hydration and silkiness. Mielle Organics Pomegranate & Honey Moisturizing and Detangling Co...

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    Mielle Rosemary Mint Strengthening Hair Masque 12oz

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    • Developed to meet your hair’s greatest needs• Made with certified organic ingredients• Infused with biotin for hair growth Does your hair deserve...

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    Kitsch Elevated Shower Cap Sage Terrazzo

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    No-slip silicone gripStylish designWaterproof and quick dryingComfortable to wearNo skin indentationsMulti-use for hair conditioning treatmentsReus...

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    R+Co Sunset Blvd Daily Blonde Conditioner 8.5oz

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    DESCRIPTIONSUNSET BLVD Conditioner is the natural second step to getting the brightest, sparkliest, softest blonde and gray hair — even when used d...

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    R+Co Television Perfect Hair Masque 5oz

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    DESCRIPTIONTransform dry, styled and processed hair into camera-worthy perfection. This hair masque dramatically improves elasticity and manageabil...

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    R+Co Bleu Magnifier Thickening Spray 6.8oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONCreate lush, full, flexible looks that hold their style al...

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    R+Co Bleu Ingenious Thickening Masque 5oz

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    Check out our great savings on Makeup | Create an account and save 10%* A weightless deep conditioner and thickening masque in one. Deluxe ge...

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    R+Co Bleu Vapor Lotion To Powder Dry Shampoo 3oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONInvisible Touch: Our silky, weightless lotion-to-powder re...

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    R+Co Super Garden CBD Conditioner 6oz

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    Infused with hemp-derived ingredients, this cream conditioner instantly detangles and imparts moisture without weighing your hair down. The result ...

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    R+Co Bleu De Luxe Reparative Conditioner

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONRich and repairing transformative daily conditioner gives ...

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    R+Co Bio Dome Hair Purifier Anti Pollutant Spray 3oz

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    DESCRIPTIONThis elegant mist refreshes and purifies hair from pollutants. Its delicate formula is gentle on strands and effective in helping keep yo...

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    R+Co Cassette Curl Defining Masque 5oz

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    Designed for curls, this masque instantly transforms from a rich creme texture into a liquid butter. It deeply penetrates to prevent split ends for...

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    Olivia Garden Heat Pro Ceramic + Ion HP-42 Brush

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    Exclusive Nylgard™ BristlesUnmatched heat resistantup to 550°F (290°C)Soft-tip bristlesThe tips of the bristles arepolished & rounded to be gen...

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    Sepia Spot Lite 100% Human Hair Weaving 18" Extension Hot Pink

    Out of stock

    Each human hair fiber retains the original cuticle formation in order to allow a smooth finish without any tangling whatsoever. The human hair fibe...

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    Wahl 5 Star Series Cordless Detailer

    Extremely close trimming creates a crisp, clean lineExtended blade cutting area produces faster cutting resultsFacial hair detailing and designLED ...

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    Wahl 5 Star Series Magic Clip Cordless Clipper

    Only 6 left!

    The 5-Star Cordless Magic Clip is designed to deliver the sharp performance that experts demand with the freedom of a cordless clipper. The magic i...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.