Skin & Haircare Hair
Scientifically Advanced Hair Care That Delivers
Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.
The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.
Filters
- Allied FX
- American Crew
- Ampro
- Annie
- Apex Import
- Aquage
- As I Am
- Aunt Jackie's
- Batiste
- Biosilk
- Blax
- Bonsai Kids
- Bumble & Bumble
- Cantu
- Christophe Robin
- Chroma Studio
- Clairol
- Comare
- Cricket
- Curls
- D Fi
- Dax
- Dermorganic
- Design Essentials
- DevaCurl
- Diane
- Dixons
- EasyDry
- Enjoy
- Enzo Milano
- Epicuren Discovery
- Frends Beauty
- Frends-Beauty-Prod-Store
- GHD
- Golden Supreme
- Got2B
- Hair Couture
- Hair In A Bottle
- HairArt
- Hanz De Fuko
- Hot Head
- Hot Tools
- IGK Hair
- Its a 10
- Jamaican Mango & Lime
- Jerome Russell
- Johnny B
- Kim Kimble
- Kinky Curly
- Kitsch
- Klorane
- Krest
- Kryolan
- Layrite
- Leonor Greyl
- Living Proof
- Macadamia
- Magic Move
- Mason Pearson
- Matrix
- Mielle
- Milano Collection
- Misel Beauty
- Mixed Chicks
- Mizani
- Moroccan Oil
- Murray's
- Nectar Of The Gods
- Olaplex
- Olivia Garden
- Osis
- Osmo
- Paul Mitchell
- Philip B
- Philip Kingsley
- Professional Hair Labs
- R+Co
- RastAfri
- Redken
- Reel Creations
- Rene Furterer
- Rita Hazan
- Rizos Curls
- Robert Ramos
- Schwarzkopf
- Serge Normant
- Shea Moisture
- Sta-Rite
- Stilazzi
- STMNT Grooming Goods
- Take Two
- Taliah Waajid
- Tangle Teezer
- Toppik
- Unite
- Unwash
- Virtue
- Wahl
- Wet Brush
- Woody's
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Matrix Biolage Gelée Styler All Purpose Gel 16.9oz
Only 2 left!Biolage Styling Gelee is an all-purpose professional gel that is ideal for all hair types, from fine hair to curly hair to add body, shine and cont...
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Macadamia Texturizing Salt Spray
Only 3 left!BENEFITS• Create natural texturized waves without drying out your hair • Provides beach inspired volume and body to all hair textures• Helps streng...
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Redken All Soft Supply Touch
Out of stockAll Soft Supple hair spray drastically improves hair's manageability, lasting condition and shine. This hair spray for dry hair provides replenishm...
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Redken Frizz Dismiss Rebel Tame Cream 8.5oz
Out of stockPrescribed for frizz protection, the sodium chloride and sulfate-free Redken Frizz Dismiss Rebel Tame cream is a multi-benefit, anti-frizz, heat-pr...
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Redken Extreme Cat Treatment 6.8oz
Only 3 left!Redken's powerful prescription to reconstruct damaged proteins to reinforce distressed hair, Redken Extreme CAT treatment is a rinse-out to strengt...
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MoroccanOil Styling Gel Strong 6oz
Only 5 left!This flexible, hydrating styling gel for sleek and structured looks with long-lasting, strong hold. Moroccanoil® Styling Gel Strong creates texture...
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Original price $395.99 - Original price $395.99Original price$395.99$395.99 - $395.99Current price $395.99| /
Olaplex Salon Intro Kit
In stockThis kit contains: No.1 Bond Multiplier Before installing dosage disposer, shake lightly. Use caution with heat. If successfully using previous dir...
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Living Proof Full Root Lift 5.5oz
Only 3 left!Key Benefits:- Provides lift at the roots- Creates a natural, touchable style- Heat protection (up to 410°F/210°C)How it works:It's powered by a bl...
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Kim Kimble Curl Defining Shampoo 8oz
Out of stockBoosts while gently removing surface impurities and protecting color-treated strands. Hydrated curls are left vibrant and frizz-free.
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Kim Kimble Dry Texture Spray 10oz
Only 3 left!Transforms hair into naturally thick and voluminous styles while keeping the natural movement of your hair. Separates strands, create dimension and...
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Mixed Chicks Shampoo 10oz
Only 2 left!MIXED CHICKS shampoo gets straight, wavy and curly hair squeaky clean. Rich lather Removes build-up Works on a variety of hair textures Key Ingred...
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Enjoy Texture 2.1oz
Only 2 left!Water/Aqua/Eau, VP/VA Copolymer, Cetyl Alcohol, Stearyl Alcohol, Oleth-20, Polysorbate-60, Petrolatum, Sorbitan Stearate, Glycerin, Carbomer, Tetra...
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Rene Furterer Forticea Energizing Shampoo 6.7oz
Only 2 left!Natural Guarana energizes the scalp and helps optimize hair strength.Encapsulated essential oils of Orange, Lavender and Rosemary help purify the s...
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Krest Bone Comb #602
Only 2 left!SCRATCH-FREE • POLISHED • TANGLE-FREE • MEGA HEAT-RESISTANT • ANTI-STATIC Krest Bone Comb Collection Krest Products Corp. P.O. BOX 176 Leominster,...
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Kitsch Rhinestone Snap Clips Hematite
Out of stockGood for all hair types. 2 Pack These beautiful rhinestone KITSCH Snap Clips allow you to hold back bangs, flyaways, or layers, fashioning your fav...
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Stmnt Grooming Goods Spray Powder
Only 3 left!Spray Powder from STMNT Grooming Goods has a lightweight formula that delivers instant root-lift, outrageous volume, impressive grip and an extreme...
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Kitsch Microfiber Towel Scrunchies Blush
Out of stockHighly absorbent microfiber materialHelps reduce heat drying timeOversized design absorbs even more moistureSoft microfiber material is gentle on a...
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Virtue Un-Frizz Cream 4oz
Out of stockVirtuen Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments ...
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Unite Boosta Thickening Creme 4oz
Only 4 left!Benefits:Instantly add thickness and weightless volumeLightweight, heat-activated formulaTouchable without stickiness or crunchIdeal for fine or li...
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Rene Furterer Complexe 5 Stimulating Plant Concentrate 1.6oz
Only 4 left!This premium glass bottle delivers precise dosage for application and features an exclusive targeted scalp massager tip to help increase microcircu...
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Cantu Men's Collection Shea Butter Leave In Conditoner
Out of stockAnti-Break: hemp seed oil improves moisture retention and elasticity to fight breakage.Hydrate: shea butter deeply moisturizes hair.Strength: caffe...
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Kitsch Bun Form Brown
Only 1 left!–Create a consistent bun every time quickly and wasily –Pair with Kitsch no snag elastics and/or bobby pins –Good for all hair textures –Add volume...
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Moco De Gorila Gorilla Snot Gel Punk 12oz
9+ in stockMade in Mexico Apply a portion of Gorilla Snot Gel Indestructible Punk with your fingers on youyr hair and start styling.
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Kim Kimble Curl Cream 8oz
Only 2 left!Infused with ingredients that will moisturize the hair, making your curls manageable. Perfect for medium to coarse hair types. Defines curls, has l...
View full detailsOriginal price $25.00 - Original price $25.00Original price$25.00$25.00 - $25.00Current price $25.00| /
The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.
For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.
FAQ
Can I use my Frends With Benefits Pro Discount on sale items?
Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.
What is your return policy for sale items? Are sale items refundable?
For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.
What makes Living Proof hair care line different from other brands?
Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.
Which Living Proof hair care line is best for my hair type?
Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.
Are Living Proof products safe for color-treated hair?
Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.