Skip to content
NEW WEBSITE LAUNCH. Having Trouble Accessing Your Account? CLICK HERE.
NEW WEBSITE LAUNCH. Having Trouble Accessing Your Account? CLICK HERE.

Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

  • Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00

    Matrix Biolage Gelée Styler All Purpose Gel 16.9oz

    Only 2 left!

    Biolage Styling Gelee is an all-purpose professional gel that is ideal for all hair types, from fine hair to curly hair to add body, shine and cont...

    View full details
    Original price $38.00 - Original price $38.00
    Original price
    $38.00
    $38.00 - $38.00
    Current price $38.00
  • Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Macadamia Texturizing Salt Spray

    Only 3 left!

    BENEFITS• Create natural texturized waves without drying out your hair • Provides beach inspired volume and body to all hair textures• Helps streng...

    View full details
    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00
  • Original price $19.95 - Original price $19.95
    Original price
    $19.95
    $19.95 - $19.95
    Current price $19.95

    Redken All Soft Supply Touch

    Out of stock

    All Soft Supple hair spray drastically improves hair's manageability, lasting condition and shine. This hair spray for dry hair provides replenishm...

    View full details
    Original price $19.95 - Original price $19.95
    Original price
    $19.95
    $19.95 - $19.95
    Current price $19.95
    Sold out
  • Original price $36.99 - Original price $36.99
    Original price
    $36.99
    $36.99 - $36.99
    Current price $36.99

    Redken Frizz Dismiss Rebel Tame Cream 8.5oz

    Out of stock

    Prescribed for frizz protection, the sodium chloride and sulfate-free Redken Frizz Dismiss Rebel Tame cream is a multi-benefit, anti-frizz, heat-pr...

    View full details
    Original price $36.99 - Original price $36.99
    Original price
    $36.99
    $36.99 - $36.99
    Current price $36.99
    Sold out
  • Original price $32.99 - Original price $32.99
    Original price
    $32.99
    $32.99 - $32.99
    Current price $32.99

    Redken Extreme Cat Treatment 6.8oz

    Only 3 left!

    Redken's powerful prescription to reconstruct damaged proteins to reinforce distressed hair, Redken Extreme CAT treatment is a rinse-out to strengt...

    View full details
    Original price $32.99 - Original price $32.99
    Original price
    $32.99
    $32.99 - $32.99
    Current price $32.99
  • Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00

    MoroccanOil Styling Gel Strong 6oz

    Only 5 left!

    This flexible, hydrating styling gel for sleek and structured looks with long-lasting, strong hold. Moroccanoil® Styling Gel Strong creates texture...

    View full details
    Original price $26.00 - Original price $26.00
    Original price
    $26.00
    $26.00 - $26.00
    Current price $26.00
  • Original price $395.99 - Original price $395.99
    Original price
    $395.99
    $395.99 - $395.99
    Current price $395.99

    Olaplex Salon Intro Kit

    In stock

    This kit contains: No.1 Bond Multiplier Before installing dosage disposer, shake lightly. Use caution with heat. If successfully using previous dir...

    View full details
    Original price $395.99 - Original price $395.99
    Original price
    $395.99
    $395.99 - $395.99
    Current price $395.99
  • Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    Living Proof Full Root Lift 5.5oz

    Only 3 left!

    Key Benefits:- Provides lift at the roots- Creates a natural, touchable style- Heat protection (up to 410°F/210°C)How it works:It's powered by a bl...

    View full details
    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Kim Kimble Curl Defining Shampoo 8oz

    Out of stock

    Boosts while gently removing surface impurities and protecting color-treated strands. Hydrated curls are left vibrant and frizz-free.

    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00
    Sold out
  • Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00

    Kim Kimble Dry Texture Spray 10oz

    Only 3 left!

    Transforms hair into naturally thick and voluminous styles while keeping the natural movement of your hair. Separates strands, create dimension and...

    View full details
    Original price $32.00 - Original price $32.00
    Original price
    $32.00
    $32.00 - $32.00
    Current price $32.00
  • Original price $10.00 - Original price $10.00
    Original price
    $10.00
    $10.00 - $10.00
    Current price $10.00

    Mixed Chicks Shampoo 10oz

    Only 2 left!

    MIXED CHICKS shampoo gets straight, wavy and curly hair squeaky clean. Rich lather Removes build-up Works on a variety of hair textures Key Ingred...

    View full details
    Original price $10.00 - Original price $10.00
    Original price
    $10.00
    $10.00 - $10.00
    Current price $10.00
  • Original price $23.95 - Original price $23.95
    Original price
    $23.95
    $23.95 - $23.95
    Current price $23.95

    Enjoy Texture 2.1oz

    Only 2 left!

    Water/Aqua/Eau, VP/VA Copolymer, Cetyl Alcohol, Stearyl Alcohol, Oleth-20, Polysorbate-60, Petrolatum, Sorbitan Stearate, Glycerin, Carbomer, Tetra...

    View full details
    Original price $23.95 - Original price $23.95
    Original price
    $23.95
    $23.95 - $23.95
    Current price $23.95
  • Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    Rene Furterer Forticea Energizing Shampoo 6.7oz

    Only 2 left!

    Natural Guarana energizes the scalp and helps optimize hair strength.Encapsulated essential oils of Orange, Lavender and Rosemary help purify the s...

    View full details
    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Original price $13.99 - Original price $13.99
    Original price
    $13.99
    $13.99 - $13.99
    Current price $13.99

    Krest Bone Comb #602

    Only 2 left!

    SCRATCH-FREE • POLISHED • TANGLE-FREE • MEGA HEAT-RESISTANT • ANTI-STATIC Krest Bone Comb Collection Krest Products Corp. P.O. BOX 176 Leominster,...

    View full details
    Original price $13.99 - Original price $13.99
    Original price
    $13.99
    $13.99 - $13.99
    Current price $13.99
  • Original price $12.00 - Original price $12.00
    Original price
    $12.00
    $12.00 - $12.00
    Current price $12.00

    Kitsch Rhinestone Snap Clips Hematite

    Out of stock

    Good for all hair types. 2 Pack These beautiful rhinestone KITSCH Snap Clips allow you to hold back bangs, flyaways, or layers, fashioning your fav...

    View full details
    Original price $12.00 - Original price $12.00
    Original price
    $12.00
    $12.00 - $12.00
    Current price $12.00
    Sold out
  • Original price $21.99 - Original price $21.99
    Original price
    $21.99
    $21.99 - $21.99
    Current price $21.99

    Stmnt Grooming Goods Spray Powder

    Only 3 left!

    Spray Powder from STMNT Grooming Goods has a lightweight formula that delivers instant root-lift, outrageous volume, impressive grip and an extreme...

    View full details
    Original price $21.99 - Original price $21.99
    Original price
    $21.99
    $21.99 - $21.99
    Current price $21.99
  • Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00

    Kitsch Microfiber Towel Scrunchies Blush

    Out of stock

    Highly absorbent microfiber materialHelps reduce heat drying timeOversized design absorbs even more moistureSoft microfiber material is gentle on a...

    View full details
    Original price $18.00 - Original price $18.00
    Original price
    $18.00
    $18.00 - $18.00
    Current price $18.00
    Sold out
  • Original price $44.00 - Original price $44.00
    Original price
    $44.00
    $44.00 - $44.00
    Current price $44.00

    Virtue Un-Frizz Cream 4oz

    Out of stock

    Virtuen Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments ...

    View full details
    Original price $44.00 - Original price $44.00
    Original price
    $44.00
    $44.00 - $44.00
    Current price $44.00
    Sold out
  • Original price $36.50 - Original price $36.50
    Original price
    $36.50
    $36.50 - $36.50
    Current price $36.50

    Unite Boosta Thickening Creme 4oz

    Only 4 left!

    Benefits:Instantly add thickness and weightless volumeLightweight, heat-activated formulaTouchable without stickiness or crunchIdeal for fine or li...

    View full details
    Original price $36.50 - Original price $36.50
    Original price
    $36.50
    $36.50 - $36.50
    Current price $36.50
  • Original price $56.00 - Original price $56.00
    Original price
    $56.00
    $56.00 - $56.00
    Current price $56.00

    Rene Furterer Complexe 5 Stimulating Plant Concentrate 1.6oz

    Only 4 left!

    This premium glass bottle delivers precise dosage for application and features an exclusive targeted scalp massager tip to help increase microcircu...

    View full details
    Original price $56.00 - Original price $56.00
    Original price
    $56.00
    $56.00 - $56.00
    Current price $56.00
  • Original price $6.99 - Original price $6.99
    Original price
    $6.99
    $6.99 - $6.99
    Current price $6.99

    Cantu Men's Collection Shea Butter Leave In Conditoner

    Out of stock

    Anti-Break: hemp seed oil improves moisture retention and elasticity to fight breakage.Hydrate: shea butter deeply moisturizes hair.Strength: caffe...

    View full details
    Original price $6.99 - Original price $6.99
    Original price
    $6.99
    $6.99 - $6.99
    Current price $6.99
    Sold out
  • Original price $4.00 - Original price $5.00
    Original price
    $4.00 - $5.00
    $4.00 - $5.00
    Current price $4.00

    Kitsch Bun Form Brown

    Only 1 left!

    –Create a consistent bun every time quickly and wasily –Pair with Kitsch no snag elastics and/or bobby pins –Good for all hair textures –Add volume...

    View full details
    Original price $4.00 - Original price $5.00
    Original price
    $4.00 - $5.00
    $4.00 - $5.00
    Current price $4.00
  • Original price $3.99 - Original price $3.99
    Original price
    $3.99
    $3.99 - $3.99
    Current price $3.99

    Moco De Gorila Gorilla Snot Gel Punk 12oz

    9+ in stock

    Made in Mexico Apply a portion of Gorilla Snot Gel Indestructible Punk with your fingers on youyr hair and start styling.

    Original price $3.99 - Original price $3.99
    Original price
    $3.99
    $3.99 - $3.99
    Current price $3.99
  • Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

    Kim Kimble Curl Cream 8oz

    Only 2 left!

    Infused with ingredients that will moisturize the hair, making your curls manageable. Perfect for medium to coarse hair types. Defines curls, has l...

    View full details
    Original price $25.00 - Original price $25.00
    Original price
    $25.00
    $25.00 - $25.00
    Current price $25.00

The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.