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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Macadamia Nourishing Moisture Conditioner

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    BENEFITS• Repairs, strengthens and mends• Replenishes and seals in moisture• Nourishes the scalp. KEY INGREDIENTS• Macadamia Oil- rich in nourishin...

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    American Crew 3-In-1

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    Application: Apply generous amount over wet hair and body. Rinse well. Features: Sage Leaf Extract, Dimethicone, Citric Acid, Sodium Chloride. Bene...

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    Macadamia Blow Dry Lotion

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    BENEFITS • Smoothes, eradicates frizz and resists humidity • Provides thermal protection • Delivers nourishing moisture with a non-greasy feel. KEY...

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    American Crew Grooming Spray

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    Variable hold finishing spray.Excellent for gray hair or fine hair prone to static. It's also a buildable product, meaning the more you apply, the ...

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    American Crew Boost Powder .3oz

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    Anti-gravity volume powder with matte finish. Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder ...

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    Redken Blonde Idol Custom-Tone Conditioner Violet For Cool Blondes

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    Adjustable color-depositing daily conditioner for cool blondes. Product BenefitsDual-chamber releases a custom calibrated blend of color-depositing...

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    MoroccanOil Smoothing Mask 8.5oz

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    A highly concentrated argan butter mask specifically formulated for unruly and frizzy hair. Moroccanoil® Smoothing Mask is infused with argan butte...

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    Unwash Anti-Residue Cleanse

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    HOW TO USE 1) GETTING STARTEDFully wet hair and allow product to evenly saturate. Gather a quarter-size amount for short hair or 2 to 3x more for t...

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    Enjoy Holistic Volume Shampoo

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    This lightweight volume shampoo relieves dry hair with a burst of moisture, adding body and softness without weighing down hair. Their holistic for...

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    Enjoy Holistic Volume Conditioner

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    With a pH of 3.5 - 4.5 this Volume Conditioner detangles, adds shine and lightweight moisture to hair. Their holistic formula is free of sulfates, ...

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    Mixed Chicks Daily Hair Dress Dry Hair Conditioning 6oz

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    This oil infused creation helps dry, brittle hair by adding moisture and masking the appearance of split ends. It works wonders for moms styling po...

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    Mixed Chicks Styling Gel 8oz

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    Directions: Squeeze into palm, rub hands together and work through damp hair. Styling Tips: Tip #1 Apply gel in sectioned hair, scrunch and air dry...

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    Redken Extreme Length Shampoo With Biotin 10.1oz

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    Extreme Length Shampoo helps hair growth by preventing breakage. Reduce breakage by 81% when using the full system of Extreme Length Shampoo, Extre...

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    Redken Frizz Dismiss Rebel Tame 8.5oz

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    AQUA / WATER / EAU CETEARYL ALCOHOL ORBIGNYA OLEIFERA SEED OIL PARFUM / FRAGRANCE GLYCERIN BEHENTRIMONIUM CHLORIDE CETRIMONIUM CHLORIDE AMODIMETHIC...

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    Kitsch Luxe Shower Cap Palm Leaves

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    Benefits:No-slip silicone gripStylish designWaterproof and quick dryingComfortable to wearNo skin indentationsMulti-use for hair conditioning treat...

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    Kitsch 3pc Rhinestone Bobby Pins Silver

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    The set includes 3 bobby pins. Each bobby pin measures 2.5" in length.

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    Wet Brush Mini Detangler Pink

    Original Detangler Shrunk. Smaller Cuter and perfect for life on the go. Smal size convenient for storage, plus kids love it too.

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    Virtue Texturizing Spray 2.3oz

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    It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fre...

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    Kitsch Eco-Friendly Spa Headband Black

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    Consciously created from organic cotton & bamboo, this headband is not only kind on the environment but also serves the function of a headband ...

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    Kitsch Spa Headband Tangerine Tie Dye

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    The Kitsch Microfiber Spa Headband in Tangerine Tie Dye A headband and pony in one! This will become a must have during your morning and night bea...

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    Unite Blonda Daily Shampoo 10oz

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    Benefits:Gently cleanses hair while soothing scalpKeeps tone bright and brilliant between tone daysGreat for everyday use

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    Mielle Honey & Ginger Flexible Hold Edge Gel 4oz

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    • Promotes healthy hair• Promotes healthy hair growth• Made for all hair types• Non-flaky, non-gummy, non-greasy formula For a soft, manageable hol...

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    Philip Kingsley Density Stimulating Scalp Toner

    Only 4 left!

    Density Stimulating Scalp Toner instantly invigorates the scalp, as well as helping to target imbalances for a healthy scalp environment. Our resid...

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    Leonor Greyl Luxury Travel Kit For Very Dry, Thick Or Curly

    Only 7 left!

    Kit Includes L’Huile de Leonor Greyl: Use this iconic pre-shampoo treatment oil for thirsty and over-processed tresses. The naturally hydrating ing...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.