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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Unite Smooth & Shine 3.5oz

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    Benefits:Anti-humectant and extreme thermal protectorAdds additional shine and smoothes out ends on dry hairInfused with argan oil Hold Factor: 1

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    Dixon's 1737 Miracle Oil 2oz

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    It’s designed to leave your hair and beard shiny, soft, and manageable. The oil promotes a healthy scalp and decreases flakes, bringing you outside...

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    Shea Moisture Raw Shea Butter Restorative Conditioner w/ Sea Kelp & Argan Oil 13oz

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    Product Details SheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients li...

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    Mielle Moisture RX Hawaiian Ginger Moisturizing Styling Gel 12oz

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    • Non-flaking holding gel• No alcohol, no carbomer, no crunch!• Moisturizing formula From twist-outs and braid-outs to beautiful curl definition or...

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    Mielle Pomegranate & Honey Moisturizing and Detangling Shampoo 12oz

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    This shampoo works into a luxurious lather and has an amazing scent. Nothing works better at loosening tangles and adding slip. Follow up with our ...

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    Christophe Robin Instant Volumizing Leave in Mist w Rose Water 5oz

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    The Instant Volumising Mist with Rose Water boosts body and helps thin, fine or flat hair to look thicker, fuller and volumised. It delivers natura...

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    R+Co Bleu Essential Hair Tonic 6.8oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONThis versatile mist gives any style flexibility, light hol...

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    R+Co Bleu Highest Volumizing Mousse 6.3oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONMousse Redefined: An elegant styling whip that weightlessl...

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    R+Co Bleu Elastic Styling Pomade 1.7oz

    Out of stock

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONIndividualize your style; re-invent your cut. Unique whipp...

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    Virtue Curl Defining Gel 6.7oz

    Only 2 left!

    Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed. Aqua (Water, ...

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    Milano Collection Original Lace WiGrip Brown

    9+ in stock

    This lace wig brand secure method offers an adjustable, one-size-fits-all design that fits a variety of head sizes ranging from 18” to 24” in circu...

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    R+Co Labyrinth 3-in-1 Texturizing Shampoo 6oz

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    Get touchable, texturized hair right out of the shower. This formula features plumping, light conditioning polymers that gently bond to strands. Ha...

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    IGK Big Time Volume and Thickening Mousse 6.2oz

    Only 2 left!

    WHAT IT ISA heat-activated blow dry mousse that gives touchable volume and thickness that won’t fall flat while also protecting against heat damage...

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    R+Co Zipper Multitasking Styling Lotion 6oz

    Only 2 left!

    DescriptionThis multipurpose lotion boasts a frizz-fighting formula ideal for wet setting, wrapping and blow drying. It dries fast and bonds to hai...

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    IGK No Limit Dry Volume and Thickening Spray 5.4oz

    Only 1 left!

    In a consumer perception study:91% agree their hair instantly appeared twice as full94% agree this product gave instant, noticeable results97% agre...

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    R+Co Dallas Biotin Thickening Treatment 3oz

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    Instantly strengthening and thickening hair by adding texture and substance. HOW TO: Apply to hair after washing, leave on for 5 minutes and rinse....

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    ghd Sleek Talker - Wet To Sleek Styling Oil

    9+ in stock

    Meet ghd sleek talker - the wet to sleek styling oil that smooths, softens and protects hair to deliver beautiful, long-lasting results and a profe...

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    Aquage Defining Gel

    Only 6 left!

    What it is Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Why you sho...

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    American Crew Grooming Cream

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    Application: Apply a small amount evenly to palms and work into damp or dry hair. Features: Aloe Vera Gel, Lanolin, Coconut Oil, Beeswax. Benefits:...

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    Matrix VolumeBloom Conditioner

    Only 2 left!

    Fine hair can lack volume and be challenging to style. Reminiscent of nature's expanding fluffy cotton flower, Biolage Volumebloom Conditioner plum...

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    Matrix VolumeBloom Shampoo

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    Fine hair can lack volume and be challenging to style. Reminiscent of nature's expanding fluffy cotton flower, Biolage Volumebloom Shampoo plumps f...

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    Philip B. Anti-Frizz Formula 57

    Only 5 left!

    Glossing botanicals (Pure Vitamin E, Lavender, Jojoba, Rice Bran and Soybean Oils) enhance highlights and radiance Smoothes and strengthens; prote...

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    American Crew Light Hold Texture Lotion

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    Subtle control with low shine.Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Ligh...

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    Unwash Hydrating Masque

    Only 1 left!

    HOW TO USE 1) GETTING STARTED Fully wet hair. Use a quarter-size amount for short hair or 2 to 3x more for thicker, longer hair. 2) ADD PRODUCTAppl...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.