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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Kitsch Microfiber Towel Scrunchies Leopard

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    Highly absorbent microfiber materialHelps reduce heat drying timeOversized design absorbs even more moistureSoft microfiber material is gentle on a...

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    Virtue The Perfect Ending Split End Serum 1.7oz

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    Full of our patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new l...

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    Bumble and Bumble Illuminated Blonde Shampoo 8.5oz

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    Benefits Neutralizes brassHydratesReduces frizzSoftensColor-safe for all blonde tonesFor all hair types & textures Vegan & cruelty-free Key...

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    Aunt Jackie's Curl La La Defining Curl Custard 15oz

    Only 6 left!

    Define your signature look by adding a little or a lot. Whatever your style, rest assure that it will be well-moisturized and soft to the touch, wi...

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    Kim Kimble Baby Hair Edge Control 2oz

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    Smooths and softens to make dry hair more malleable. May be used to create high-textured spiky hair or to prep for hair braiding Firm hold Shea But...

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    Virtue Curl Leave In Butter 5oz

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    Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

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    RastAfri Hair Jewels Coil Silver 2 PK

    In stock

    Made in China Add to braids, twist, dreads, locks of hair and more. 2 PK Silver

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    Redken Triple Pure 32 Neutral Fragrance High Hold Hairspray

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    Triple Pure 32 is a neutral fragrance, high-hold hairspray for all hair types. Offering maximum control with minimal scent, this hairspray is perfe...

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    Kitsch Mickey & Minnie Satin Wrapped Hair Towel

    Only 1 left!

    Get smooth, frizz-free hair with our satin-wrapped, quick-drying hair towel featuring playful line drawings inspired by Mickey MouseHelps reduce fr...

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    Pureology Pure Treats Hydrate Kit

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    This holiday hair care gift set deeply hydrates dry hair with a sulfate-free shampoo and silicone-free conditioner to restore and lock in moisture....

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  • Original price $129.00 - Original price $129.00
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    Leonor Greyl Serum Energisant

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    Elevate your hair and scalp health with this vitalizing alcohol-free serum that reduces hair thinning. Brimming with natural botanicals, it streng...

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    Philip Kingsley Moisture Balancing Combination Conditioner

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    What it is:Moisture Balancing Combination Conditioner distributes hydration and nourishment throughout the most porous parts of your strands' mid-l...

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    Leonor Greyl Soin Repigmentant

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    Made with 96% natural ingredients, Soin Repigmentant is a nourishing conditioner with coloring pigments that enhance every shade of hair. Its prese...

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    R+Co Analog Cleansing Foam Conditioner

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    GOOD FORColor-treated, underhydrated or coarse hair. INGREDIENTSArgan Oil, grown in Egypt, this oil softens and nourishes the hair, improves manage...

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    Leonor Greyl Shampooing Creme Moelle De Bambou 200ml

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    A luxurious blend of bamboo marrow, plant extracts, Vitamin B and silk proteins work together to nourish, detangle, regenerate, smooth down and pro...

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    Matrix Biolage HydraSource Detangling Solution

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    ●Instantly renews moisture for healthy looking hair●Detangles and controls static for less frizz and fly aways●Paraben-free formula is also suitabl...

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    MoroccanOil Extra Volume Conditioner 8.5oz

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    Gently detangle your hair while adding volume. Moroccanoil® Extra Volume Conditioner volumizes and gives fine hair body, shine and manageability wi...

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    Leonor Greyl Huile Apaisante

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    Formulated with a blend of 100% natural ingredients, this anti-inflammatory treatment soothes sensitivity and irritation. Sebum production is re-ba...

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    Christophe Robin Cleansing Thickening Paste 250ml

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    Directions: Apply a small amount onto wet hair. This shampoo paste transforms into a foam immediately when in contact with water. Gently massage in...

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    Christophe Robin Cleansing Volumizing Paste 250ml

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    On wet hair: use a tablespoon worth of product (more or less, depending on the length of your hair) rub into your palms, and apply all over your ha...

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    Kitsch Long Diamond Metal Bobby Pins

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    The set includes 3 bobby pins in gold, rose gold and silver. Each bobby pin measures 2.5" in length.

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    Stmnt Grooming Goods Classic Pomade

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    The Classic Pomade from STMNT Grooming Goods can be used on damp or dry hair to create polished looks with timeless style. The water-based formula ...

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    Hot Head Heat Cap Stellar

    Only 1 left!

    Hot Head Heat Cap dramatically improves the results of your favorite deep conditioner, hair masque, oil, or other hair treatment. Without heat, you...

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    Virtue Curl Conditioner 6.7oz

    Only 1 left!

    It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls....

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.