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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Schwarzkopf BC Color Freeze Conditioner

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    What is it: A rich creamy conditioner for color-treated hair. How to use: Apply to the mid-lengths and ends of towel-dried hair and work through C...

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    Redken Hardwear 16 Super Strong Hair Gel

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    HARDWEAR 16 SUPER STRONG HAIR GELHair sculpting gel that empowers styles to stay put with long lasting control. This hair gel will add serious shin...

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    Redken Pillow Proof Blow Dry Express Primer With Heat Protection 5oz

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    This priming spray cuts blow dry time, protects from heat up to 450 degrees, helps reduce breakage and provides 24-hour lasting volume without weig...

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    Redken Shape Factor 22 Sculpting Cream Paste

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    Maximum control cream-paste feels like a paste but spread like a cream for ultimate flexibility with a touchable feel. Breakthrough technology uses...

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    Unite Expanda Volume Root Energizer

    In stock

    EXPANDA VolumeRoot Energizer 8oz BENEFITS Gives lift and support directly at the roots; not meant for entire hair length.Extreme holdCan blend with...

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    Living Proof Restore Smooth Blowout Concentrate

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    Restore Smooth Blowout Concentrate is designed to address the 3 pain points for creating a smooth blowout on coarse or thick hair: Smoothness: Our ...

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    Enjoy Holistic Detangling Spray

    Only 2 left!

    With a balanced pH of 3.5 - 4.5 this detangling spray detangled, softens, and locks-in moisture and adds incredible shine to all hair types. Can be...

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    Kitsch Microfiber Hair Towel Micro Dot

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    Highly absorbentSoft microfiber material is gentle on all hair typesFriction-free drying in a fraction of the timeHelps reduce heat drying timeHelp...

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    Redken Extreme Length Conditioner With Biotin 10.1oz

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    This hair conditioner helps promote hair growth by preventing breakage so your hair can grow longer. Reduce breakage by 81% when using the full sys...

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    Kitsch Satin Sleep Headband Black

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    Elevate your rest with the luxury of satinBuilt-in ponytail holder saves your style & prevents pony dents while you sleepEffective at protectin...

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    Rita Hazan Triple Threat Split End Remedy 1.7oz

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    1) SEALS—Immediately seals broken hair and split ends. 2) REPAIRS—Prevents future breakage by strengthening strands. 3) PROTECTS—Shields hair from ...

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    Kitsch Crepe Scrunchies Terracotta 5pc

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    Made in China Kitsch Terracotta 5pc Crepe Scrunchies

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    Dixon's 1737 Beard Shaper (Original & ClearLine Pro)

    Only 8 left!

    Level up your beard game with the tool that’s going viral on TikTok and changing how men line up at home. Created by celebrity barber Garrick Dixon...

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    R+Co Atlantis Moisturizing B5 Conditioner

    Only 3 left!

    What it is:For maximum hydration, use ATLANTIS Moisturizing B5 Conditioner to revitalize even the driest parts of your hair. ATLANTIS nourishes, ta...

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    Bumble & Bumble Illuminated Color Conditioner

    Only 3 left!

    What it is:4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.Live in vibrant color with amplified vibrance and shine that enha...

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    Hair Couture Pure 9Pcs Clip On 22" Extensions

    In stock

    Perfect for those who cannot withstand too much weight. Lighter and finer with more lightweight flexibility. Clips are sturdy to lock and hold the ...

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    Matrix Biolage HydraSource Conditioning Balm 8oz

    Only 3 left!

    Dry hair is often difficult to detangle, lacking softness and shine. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE Condit...

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    Rene Furterer Style Texture Spray

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    PRODUCT BENEFITSDry styling texture spray with an invisible finish adds texture, volume and shineBuilds instant, touchable volume and texture with ...

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    Living Proof Amp² Texture Volumizer 2oz

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    Creates instant volume and texture on dry hairIs flexible and re-stylableHas long lasting revivabilityLight holdNatural finish

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    Cantu Coconut Curling Cream 12oz

    9+ in stock

    Award Winning formula defines, conditions and adds manageability revealing soft, elongated curls. Made with pure shea butter and formulated without...

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    Taliah Waajid African Healing Oyl 8oz

    Only 3 left!

    How To Use:For hair: Pour a small amount into your hands, rub together. Distribute, massage through hair from roots to ends and style. 
 Hot oil tr...

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    Shea Moisture Coconut & Hibiscus Hold and Shine Moisture Mist 8oz

    In stock

    It also makes a great styling solution for days when those flyaway hairs need a few quick spritzes for control. The aroma is divine and the shine i...

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    Kitsch No Slip Crocodile Clip 3pc - Blush

    Out of stock

    Work with wet or dry hair of all types. Ergonomic finger rests help stylists work quickly, without fumbling as they move these clips around in a cl...

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    Leonor Greyl Bain TS Shampooing Balancing Shampoo 6.7oz

    Only 6 left!

    Wet hair thoroughly.Emulsify a small amount of Bain TS balancing shampoo between your palms.Apply to the scalp and massage, adding small amounts of...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.