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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Mixed Chicks Leave-In Conditioner 1 Liter

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    This is the curl-defining formula designed for us, and when we say, “us”, we mean many…even if you are not mixed, you may have frizz and unruly cur...

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    Cantu Shea Butter Wave Whip Curling Mousse 8.4oz

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    Creates crunch-free, touchable waves and curls for frizz-free and full of volume styles. Made with pure shea butter and formulated without harsh in...

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    RastAfri Freed'm Silky Braid Pre-Stretched BT1B/BL

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    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    Mielle Pomegranate & Honey Coil Sculpting Custard 12oz

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    Moisturizes and conditions curly hair• Provides deep definition• Gives curls sheen and shine DESCRIPTIONDIRECTIONSINGREDIENTSAre you struggling wit...

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    MoroccanOil Ionic Ceramic Brush 55mm

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    Moroccanoil® Ceramic 55 mm Round Brush is a high-quality ceramic styling tool, optimized for medium-length hair. Includes sectioning tip (stored in...

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    Olivia Garden Ceramic Ion Brush Collection Vent Paddle Cixl Provnt

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    Tourmaline Ion TechnologyAdds luster & sheenSmooths hairFeaturesLarge vents maximize airflowLightweight & comfortable100% boar bristles for...

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    Rizos Curls Volumizing Hair Spray

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    For: Volume, Hold, Shine, Frizz Control, Humidity Proof, Infusion of Nutrients & Environmental Protection Features: Maximizes volume at the roo...

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    Robert Ramos Styling Spray 2oz

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    Lite Styling SprayTo Have and To Hold Fall in love with celebrity stylist Robert Ramos’ NEW Lite Styling Spray. The new spray banishes helmet hair ...

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    It's A 10 Miracle Blowdry Volumizer

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    SIMPLY APPLY IT’S A 10 MIRACLE BLOWDRY VOLUMIZER PRIOR TO STYLING TO RECEIVE THE FULL BENEFITS OF NATURAL INGREDIENTS LIKE: Althaea Officinalis (Ma...

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    Philip B. Nordic Wood Hair & Body Shampoo 11.8oz

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    Hair and body shampoo tones and hydrates while giving you a refreshing, cooling effect.Soothes and invigorates with a pure herbaceous blend of Norw...

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    Matrix Biolage Hydra Foaming Styler

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    Biolage Styling Hydra Foaming Styler is a conditioning hair mousse and a professional styling product with UV filters - a strengthening hair treatm...

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    Redken All Soft Argan-6 Hair Oil For Dry Hair 3.4oz

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    Argan Oil, enriched with omega-6, smooths away frizz to help styles stay much longer. Argan Oil is one of Redken's award winning products. Product...

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    MoroccanOil Weightless Hydrating Mask 8.5oz

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    Treat fine, dry hair to a five-minute hair revival treatment. Moroccanoil® Weightless Hydrating Mask is a rich and creamy, yet lightweight, deep-co...

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    MoroccanOil Smoothing Conditioner 8.5oz

    In stock

    This gentle conditioning and detangling formula works to smooth and tame unruly and frizzy hair. Moroccanoil® Smoothing Conditioner, featuring our ...

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    Redken Brews Cream Pomade 3.4oz

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    Add smoothness and hold to men's hairstyles with this water-based pomade for men. The water-based formula creates texture with low shine, great for...

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    Leonor Greyl Régénerescence Naturelle

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    A healthy scalp is the key to fuller-looking, healthy hair. Formulated to treat any scalp condition and target areas of hair loss, this stimulating...

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    Christophe Robin Luscious Curl Defining Cream w/ Chia Seed Oil 5.oz

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    Boost your curls and control frizz. This defining cream helps control frizz and enhances the shape and texture of waves and curls so they appear sm...

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    Virtue Refresh Purifying Shampoo 4oz

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    Detoxifies | Resets | ClarifiesAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydro...

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    R+Co Ring Tone Ultra Defining Gel Creme 6oz

    Only 3 left!

    Elongate, smooth and define curls with this gelée that adds shine while locking out humidity. Helps control frizz and holds without dryness or crun...

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    Unite 7Seconds Conditioner 33.8oz

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    What it is:It only takes 7 seconds to make a great first impression– make it count with the award-winning 7SECONDS Conditioner. The perfect complem...

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    Alfaparf Diamond Illuminating Mask

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    An intense conditioning mask that revitalizes dull, lifeless hair and adds extreme shine.USAGE INSTRUCTIONSApply 1 or 2 drops of product to damp ha...

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    Enjoy Thermal Spray 10.1oz

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    Firm, flexible, and brush-able hold for all hair types. Non-sticky, heat activated, thermal protection with incredible shine. Usage TipGreat for us...

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    Enjoy Super Hold Hair Finishing Spray 10.1oz

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    A quick drying spray with an extra firm flexible hold. Wonderful for both styling and setting. Gives your hair volume, shine and control.

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    Serge Normant Meta Velour Conditioner

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    Meta Velour Conditionerwith Keravis™, Proteins & Oils of Coconut and Jojoba Help hair regain its natural brilliance and vitality for long- last...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.