Skip to content
NEW WEBSITE LAUNCH. Having Trouble Accessing Your Account? CLICK HERE.
NEW WEBSITE LAUNCH. Having Trouble Accessing Your Account? CLICK HERE.

Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

  • Original price $249.00 - Original price $249.00
    Original price
    $249.00
    $249.00 - $249.00
    Current price $249.00

    ghd Gold Professional Performance 1" Advanced Styler Black

    In stock

    WHAT IT ISA ghd professional styler proven to deliver sleeker, smoother and healthier looking hair for loose waves, bouncy curls and shiny styles.W...

    View full details
    Original price $249.00 - Original price $249.00
    Original price
    $249.00
    $249.00 - $249.00
    Current price $249.00
  • Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00

    Chroma Studio Volume Heat Protection

    Only 3 left!

    Spray at the base of the hair, add lift and volume while protecting from thermal styling.

    Original price $24.00 - Original price $24.00
    Original price
    $24.00
    $24.00 - $24.00
    Current price $24.00
  • Original price $38.00 - Original price $105.00
    Original price
    $38.00 - $105.00
    $38.00 - $105.00
    Current price $38.00

    Bumble & Bumble Illuminated Color Shampoo

    Only 2 left!

    What it is:X color-safe hydration and +90% vibrancy instantly vs. untreated hair. Live in vibrant color with amplified vibrance and shine that enha...

    View full details
    Original price $38.00 - Original price $105.00
    Original price
    $38.00 - $105.00
    $38.00 - $105.00
    Current price $38.00
  • Original price $329.00 - Original price $329.00
    Original price
    $329.00
    $329.00 - $329.00
    Current price $329.00

    ghd Chronos Flat Iron

    In stock

    WHAT IT ISThe most advanced styler from ghd featuring HD MOTION-RESPONSIVETM TECHNOLOGY. Providing one stroke high definition results.WHAT IT DOESC...

    View full details
    Original price $329.00 - Original price $329.00
    Original price
    $329.00
    $329.00 - $329.00
    Current price $329.00
  • Original price $3.99 - Original price $11.99
    Original price
    $3.99 - $11.99
    $3.99 - $11.99
    Current price $3.99

    Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Shampoo

    In stock

    Product DetailsSheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients list...

    View full details
    Original price $3.99 - Original price $11.99
    Original price
    $3.99 - $11.99
    $3.99 - $11.99
    Current price $3.99
  • Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00

    Unite U:Dry Clear Invisible Dry Shampoo Spray 5oz

    Only 3 left!

    Benefits:• Daily use (or as needed) for all hair types• Absorbs oil and refreshes hair• Sprays on clear - ideal for darker roots• Safe for extensio...

    View full details
    Original price $37.00 - Original price $37.00
    Original price
    $37.00
    $37.00 - $37.00
    Current price $37.00
  • Original price $10.99 - Original price $10.99
    Original price
    $10.99
    $10.99 - $10.99
    Current price $10.99

    Shea Moisture Intensive Hydration Conditioner 13oz

    Out of stock

    Usage InstructionsWork conditioner through hair from root to ends. Leave on 3 minutes, then rinse.IngredientsWater (Aqua), Stearyl Alcohol, Cetyl A...

    View full details
    Original price $10.99 - Original price $10.99
    Original price
    $10.99
    $10.99 - $10.99
    Current price $10.99
    Sold out
  • Original price $1.99 - Original price $1.99
    Original price
    $1.99
    $1.99 - $1.99
    Current price $1.99

    RastAfri Nubian Cuffs Gold 10 Pack

    In stock

    Made in China 10 Pack Gold

    Original price $1.99 - Original price $1.99
    Original price
    $1.99
    $1.99 - $1.99
    Current price $1.99
  • Original price $11.99 - Original price $11.99
    Original price
    $11.99
    $11.99 - $11.99
    Current price $11.99

    Shea Moisture Strengthen and Restore Conditioner 13oz

    In stock

    Usage InstructionsAfter shampooing with JAMAICAN BLACK CASTOR OIL STRENGTHEN & RESTORE CONDITIONER apply generously and comb through for even d...

    View full details
    Original price $11.99 - Original price $11.99
    Original price
    $11.99
    $11.99 - $11.99
    Current price $11.99
  • Original price $12.99 - Original price $12.99
    Original price
    $12.99
    $12.99 - $12.99
    Current price $12.99

    Shea Moisture Deep Treatment Masque 12oz

    In stock

    Our intensive treatment masque deeply moisturizes and conditions dry, damaged hair, when used as an after-shampoo treatment or deep conditioning tr...

    View full details
    Original price $12.99 - Original price $12.99
    Original price
    $12.99
    $12.99 - $12.99
    Current price $12.99
  • Original price $27.99 - Original price $27.99
    Original price
    $27.99
    $27.99 - $27.99
    Current price $27.99

    Rizos Curls Detox Scalp Scrub 8.4oz

    Only 2 left!

    Why We Love: Gives scalp & hair a reset & revives the health of your scalpGently exfoliates & removes dead skinAbsorbs toxins, impuriti...

    View full details
    Original price $27.99 - Original price $27.99
    Original price
    $27.99
    $27.99 - $27.99
    Current price $27.99
  • Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00

    Christophe Robin Delicate Volumising Conditioner w/ Rose Extracts 6.7oz

    Only 2 left!

    Looking to condition your hair without weighing it down? This lightweight conditioner helps to give thin, fine or flat hair the appearance of natur...

    View full details
    Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00
  • Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00

    R+Co Sunset Blvd Daily Blonde Shampoo 8.5oz

    Only 3 left!

    DESCRIPTIONHead for the bright lights with SUNSET BLVD. Mild enough for daily use, this shampoo makes blondes extra bright and grays fantastically ...

    View full details
    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Original price $46.00 - Original price $46.00
    Original price
    $46.00
    $46.00 - $46.00
    Current price $46.00

    R+Co Bleu Featherlight Hairspray 8.3oz

    Only 1 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONThe hairspray you’ve been waiting for: softness, shine, fl...

    View full details
    Original price $46.00 - Original price $46.00
    Original price
    $46.00
    $46.00 - $46.00
    Current price $46.00
  • Original price $49.00 - Original price $49.00
    Original price
    $49.00
    $49.00 - $49.00
    Current price $49.00

    R+Co Bleu Ingenious Thickening Shampoo 8.5oz

    Only 3 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONAmplified elegance: Give fine hair a boost with instant bo...

    View full details
    Original price $49.00 - Original price $49.00
    Original price
    $49.00
    $49.00 - $49.00
    Current price $49.00
  • Original price $44.00 - Original price $44.00
    Original price
    $44.00
    $44.00 - $44.00
    Current price $44.00

    R+Co Bleu Rebounce Natural Texture & Curl Defining Creme 5oz

    Only 2 left!

    The ultimate finishing touch for defined, refined natural curls with movement and bounce. Infused with nourishing Jamaican Black Castor Seed Oil, s...

    View full details
    Original price $44.00 - Original price $44.00
    Original price
    $44.00
    $44.00 - $44.00
    Current price $44.00
  • Original price $40.00 - Original price $42.00
    Original price
    $40.00 - $42.00
    $40.00 - $42.00
    Current price $40.00

    Misel Brush + Cleaner

    Only 3 left!

    The large hairbrush is best to keep on your bathroom counter top to remind you to brush your hair every night before you go to sleep and when you w...

    View full details
    Original price $40.00 - Original price $42.00
    Original price
    $40.00 - $42.00
    $40.00 - $42.00
    Current price $40.00
  • Original price $16.99 - Original price $16.99
    Original price
    $16.99
    $16.99 - $16.99
    Current price $16.99

    Tangle Teezer Detangling Hairbrush The Ultimate Detangler Purple

    Only 4 left!

    The patented two-tiered teeth gently but confidently detangles vulnerable shower-fresh hair, helping to cause less breakage. The long teeth detangl...

    View full details
    Original price $16.99 - Original price $16.99
    Original price
    $16.99
    $16.99 - $16.99
    Current price $16.99
  • Original price $285.00 - Original price $350.00
    Original price
    $285.00 - $350.00
    $285.00 - $350.00
    Current price $285.00

    Hair Couture Pure 9Pcs Clip On Extensions Jerry Wave 22"

    Only 1 left!

    Hair care and maintenance: Gently remove tangles by spraying a good detangler or leave-in using an extension friendly brush starting from the ends,...

    View full details
    Original price $285.00 - Original price $350.00
    Original price
    $285.00 - $350.00
    $285.00 - $350.00
    Current price $285.00
  • Original price $9.99 - Original price $9.99
    Original price
    $9.99
    $9.99 - $9.99
    Current price $9.99

    Mielle Rosemary Mint Strengthening Shampoo 12oz

    In stock

    • Infused with biotin to encourage growth• Gently cleanses and protects hair• Smells great! Mielle's Rosemary Mint Strengthening Shampoo was develo...

    View full details
    Original price $9.99 - Original price $9.99
    Original price
    $9.99
    $9.99 - $9.99
    Current price $9.99
  • Original price $29.00 - Original price $56.00
    Original price
    $29.00 - $56.00
    $29.00 - $56.00
    Current price $29.00

    Redken Frizz Dismiss Conditioner

    In stock

    Prescribed for frizz protection, the sulfate and sodium chloride-free Redken Frizz Dismiss Conditioner tames frizzy hair, increases smoothness and ...

    View full details
    Original price $29.00 - Original price $56.00
    Original price
    $29.00 - $56.00
    $29.00 - $56.00
    Current price $29.00
  • Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00

    Philip B. Lovin' Leave-In Conditioner 6oz

    Out of stock

    Polishes and seals dry ends so your cut looks sharp Tamps down frizz; prevents color fading without weighing hair down; shields against heat-styli...

    View full details
    Original price $35.00 - Original price $35.00
    Original price
    $35.00
    $35.00 - $35.00
    Current price $35.00
    Sold out
  • Original price $54.50 - Original price $54.50
    Original price
    $54.50
    $54.50 - $54.50
    Current price $54.50

    Leonor Greyl Bain Volumateur Aux Algues 200ml

    Only 5 left!

    A true source of energy with the natural botanical ingredients it contains, this algae-based shampoo gives added volume, strength and support to lo...

    View full details
    Original price $54.50 - Original price $54.50
    Original price
    $54.50
    $54.50 - $54.50
    Current price $54.50
  • Original price $11.00 - Original price $11.00
    Original price
    $11.00
    $11.00 - $11.00
    Current price $11.00

    Mixed Chicks Kid's Tangle Tamer 8oz

    Only 2 left!

    You can use Mixed Chicks TANGLE TAMER many ways. Here are some ideas: 1. Spray into wet or damp hair, comb through tangles, then style…or even fash...

    View full details
    Original price $11.00 - Original price $11.00
    Original price
    $11.00
    $11.00 - $11.00
    Current price $11.00

The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.