Skin & Haircare Hair
Scientifically Advanced Hair Care That Delivers
Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.
The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.
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Original price $38.00 - Original price $38.00Original price$38.00$38.00 - $38.00Current price $38.00| /
Living Proof No Frizz Weightless Spray
Only 5 left!How it works:It's powered by Living Proof's patented Healthy Hair Molecule (OFPMA) and a conditioning agent that mimics a fatty acid called 18-MEA,...
View full detailsOriginal price $38.00 - Original price $38.00Original price$38.00$38.00 - $38.00Current price $38.00| / -
Original price $37.00 - Original price $37.00Original price$37.00$37.00 - $37.00Current price $37.00| /
Bumble and Bumble Full Potential Conditioner
Only 2 left!WHAT IT ISThis nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS Strengthen Preve...
View full detailsOriginal price $37.00 - Original price $37.00Original price$37.00$37.00 - $37.00Current price $37.00| / -
Original price $289.00 - Original price $289.00Original price$289.00$289.00 - $289.00Current price $289.00| /
ghd Platinum+ Professional Performance 1" Smart Styler
In stockInfinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalized styling experience, so no matter your hair ...
View full detailsOriginal price $289.00 - Original price $289.00Original price$289.00$289.00 - $289.00Current price $289.00| / -
Original price $209.00 - Original price $209.00Original price$209.00$209.00 - $209.00Current price $209.00| /
ghd Curve Classic Wave Wand -Discontinued
Only 1 left!WHAT IT ISA unique oval wand with Ultra-ZoneTM technology, guarantees a constant, even temperature for long-lasting waves.WHAT IT DOESWith the oval...
View full detailsOriginal price $209.00 - Original price $209.00Original price$209.00$209.00 - $209.00Current price $209.00| / -
Original price $14.00 - Original price $14.00Original price$14.00$14.00 - $14.00Current price $14.00| /
Unite Boosta Volumizing Spray 2oz
Only 4 left!VOLUMIZING SPRAY BENEFITS:Increases body and texture with no residueTouchable, weightless finish, with a flexible holdIdeal for fine hairUV protect...
View full detailsOriginal price $14.00 - Original price $14.00Original price$14.00$14.00 - $14.00Current price $14.00| / -
Original price $55.50 - Original price $55.50Original price$55.50$55.50 - $55.50Current price $55.50| /
Unite 7Seconds Masque 4oz
Only 2 left!Benefits:Intense moisture protects and strengthensHelps restore elasticityLong-lasting, high shineIdeal for use on over-processed, dry hair and ext...
View full detailsOriginal price $55.50 - Original price $55.50Original price$55.50$55.50 - $55.50Current price $55.50| / -
Original price $119.00 - Original price $119.00Original price$119.00$119.00 - $119.00Current price $119.00| /
Kryolan Drawing Card Large
In stockThis item is used to blend multiple colors of loose hair to create either a more custom match to a particular talent, or to help add white to any o...
View full detailsOriginal price $119.00 - Original price $119.00Original price$119.00$119.00 - $119.00Current price $119.00| / -
Original price $24.00 - Original price $24.00Original price$24.00$24.00 - $24.00Current price $24.00| /
Chroma Studio Volume Heat Protection
Only 2 left!Spray at the base of the hair, add lift and volume while protecting from thermal styling.
Original price $24.00 - Original price $24.00Original price$24.00$24.00 - $24.00Current price $24.00| / -
Original price $23.00 - Original price $23.00Original price$23.00$23.00 - $23.00Current price $23.00| /
Kitsch Eco-Friendly Hair Towel Black
Out of stockThese luxuriously soft & absorbent hair towels are consciously created from organic cotton & bamboo making them kind on the environment, an...
View full detailsOriginal price $23.00 - Original price $23.00Original price$23.00$23.00 - $23.00Current price $23.00| /Sold out -
Original price $10.50 - Original price $11.99Original price$10.50 - $11.99$10.50 - $11.99Current price $10.50| /
American Crew Daily Shampoo
Out of stockUsing cleansing agents derived from natural resources, our Daily Shampoo helps to break down excess oil in hair allowing it to be gently rinsed awa...
View full detailsOriginal price $10.50 - Original price $11.99Original price$10.50 - $11.99$10.50 - $11.99Current price $10.50| /Sold out -
Original price $45.50 - Original price $45.50Original price$45.50$45.50 - $45.50Current price $45.50| /
Leonor Greyl Shampooing Au Miel 120ml
Only 3 left!Acacia honey combined with a blend of rose extracts helps restore flexibility, shine and volume. How To Use: Apply to wet hair and emulsify using s...
View full detailsOriginal price $45.50 - Original price $45.50Original price$45.50$45.50 - $45.50Current price $45.50| / -
Original price $13.95 - Original price $13.95Original price$13.95$13.95 - $13.95Current price $13.95| /
Woody's Mega Firm Gel
Out of stockNow you're talking! This is a mega firm gel like it's meant to be. Without a doubt the best firm hold around. The first time you use it on dry or d...
View full detailsOriginal price $13.95 - Original price $13.95Original price$13.95$13.95 - $13.95Current price $13.95| /Sold out -
Original price $25.95 - Original price $25.95Original price$25.95$25.95 - $25.95Current price $25.95| /
Enjoy Leave-In Conditioner 10.1oz
Out of stockpH 4.0 – 4.5 Recommended for all hair types. This product gives the hair “extra” moisture, detangling, and protection. Leave in or rinse out. Excel...
View full detailsOriginal price $25.95 - Original price $25.95Original price$25.95$25.95 - $25.95Current price $25.95| /Sold out -
Original price $23.95 - Original price $23.95Original price$23.95$23.95 - $23.95Current price $23.95| /
Enjoy Sulfate-Free Conditioning Cleanser 10.1oz
Only 4 left!Cleanse, condition and detangle strands in one easy step. Hair is left soft, refreshed and bodified. Directions for use:Apply to damp strands and w...
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Original price $24.00 - Original price $24.00Original price$24.00$24.00 - $24.00Current price $24.00| /
Matrix ScalpSync Anti-Dandruff Shampoo
Out of stockMatrix Biolage Scalpsync Anti-Dandruff Shampoo is a salon professional solution to treat itchy, flakey scalps. Inspired by the anti-bacterial and c...
View full detailsOriginal price $24.00 - Original price $24.00Original price$24.00$24.00 - $24.00Current price $24.00| /Sold out -
Original price $27.50 - Original price $27.50Original price$27.50$27.50 - $27.50Current price $27.50| /
Redken Braid Aid 03 Defining Hair Lotion
Out of stockProduct BenefitsBraids are a runway staple, but so often they slip or don’t hold well. braid aid 03 fixes that… now there’s no excuse for not being...
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Original price $15.95 - Original price $15.95Original price$15.95$15.95 - $15.95Current price $15.95| /
Redken For Men Outplay texture Putty For Men
Out of stockRedken for Men Texture Putty Outplay has a crunch-free formula that contains mineral salts for immediate grab and texture with maximum control.Text...
View full detailsOriginal price $15.95 - Original price $15.95Original price$15.95$15.95 - $15.95Current price $15.95| /Sold out -
Original price $24.50 - Original price $24.50Original price$24.50$24.50 - $24.50Current price $24.50| /
Redken Curvaceous Ringlet - Anti Frizz Lotion
Out of stockThis anti frizz lotion, reigns in curls with control, soft hold and a shiny, touchable finish. By providing additional definition,this anti frizz l...
View full detailsOriginal price $24.50 - Original price $24.50Original price$24.50$24.50 - $24.50Current price $24.50| /Sold out -
Original price $48.40 - Original price $48.40Original price$48.40$48.40 - $48.40Current price $48.40| /
Epicuren Colostrum Hydrating Mist 2oz
Only 7 left!Gently refresh and quench your skin. Rich in life-supporting growth factors, amino acids, and vitamins in a base of pure glacial water, this exhila...
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Original price $12.00 - Original price $12.00Original price$12.00$12.00 - $12.00Current price $12.00| /
Kitsch Multi Way Sleep Scarf Black
Out of stockHigh Quality Satin creates a luxurious friction-free barrier for all hair types and textures Can be worn day or night Helps reduce breakage, tangle...
View full detailsOriginal price $12.00 - Original price $12.00Original price$12.00$12.00 - $12.00Current price $12.00| /Sold out -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| /
R+Co Atlantis Moisturizing B5 Shampoo
Only 3 left!What it is: Immerse yourself in moisture and shine with ATLANTIS. This super-hydrating shampoo brings dry and tired hair back to life while counter...
View full detailsOriginal price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| / -
Original price $14.00 - Original price $30.00Original price$14.00 - $30.00$14.00 - $30.00Current price $14.00| /
MoroccanOil Dry Shampoo Light Tones
Only 3 left!Hair color is personal. Dry shampoo should be too. By popular demand, Moroccanoil® launches its first-ever dry shampoo in two formulas, for Light H...
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Original price $24.99 - Original price $24.99Original price$24.99$24.99 - $24.99Current price $24.99| /
Mizani Thermasmooth Shine Extend 3.4oz
Only 1 left!High shine finishing spritz polishes and locks in shine while lightly shielding the hair to resist humidity. Formulated with an easy comb, light ho...
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Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Curl Shampoo 8oz
Out of stockIt protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /Sold out
The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.
For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.
FAQ
Can I use my Frends With Benefits Pro Discount on sale items?
Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.
What is your return policy for sale items? Are sale items refundable?
For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.
What makes Living Proof hair care line different from other brands?
Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.
Which Living Proof hair care line is best for my hair type?
Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.
Are Living Proof products safe for color-treated hair?
Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.