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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Original price $38.00 - Original price $38.00
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    Living Proof No Frizz Weightless Spray

    Only 5 left!

    How it works:It's powered by Living Proof's patented Healthy Hair Molecule (OFPMA) and a conditioning agent that mimics a fatty acid called 18-MEA,...

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    Bumble and Bumble Full Potential Conditioner

    Only 2 left!

    WHAT IT ISThis nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS Strengthen Preve...

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    Original price $37.00 - Original price $37.00
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  • Original price $289.00 - Original price $289.00
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    ghd Platinum+ Professional Performance 1" Smart Styler

    In stock

    Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalized styling experience, so no matter your hair ...

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    Original price $289.00 - Original price $289.00
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  • Original price $209.00 - Original price $209.00
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    ghd Curve Classic Wave Wand -Discontinued

    Only 1 left!

    WHAT IT ISA unique oval wand with Ultra-ZoneTM technology, guarantees a constant, even temperature for long-lasting waves.WHAT IT DOESWith the oval...

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    Original price $209.00 - Original price $209.00
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  • Original price $14.00 - Original price $14.00
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    Unite Boosta Volumizing Spray 2oz

    Only 4 left!

    VOLUMIZING SPRAY BENEFITS:Increases body and texture with no residueTouchable, weightless finish, with a flexible holdIdeal for fine hairUV protect...

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  • Original price $55.50 - Original price $55.50
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    Unite 7Seconds Masque 4oz

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    Benefits:Intense moisture protects and strengthensHelps restore elasticityLong-lasting, high shineIdeal for use on over-processed, dry hair and ext...

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    Original price $55.50 - Original price $55.50
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  • Original price $119.00 - Original price $119.00
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    Kryolan Drawing Card Large

    In stock

    This item is used to blend multiple colors of loose hair to create either a more custom match to a particular talent, or to help add white to any o...

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    Original price $119.00 - Original price $119.00
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  • Original price $24.00 - Original price $24.00
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    Chroma Studio Volume Heat Protection

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    Spray at the base of the hair, add lift and volume while protecting from thermal styling.

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  • Original price $23.00 - Original price $23.00
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    Kitsch Eco-Friendly Hair Towel Black

    Out of stock

    These luxuriously soft & absorbent hair towels are consciously created from organic cotton & bamboo making them kind on the environment, an...

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    Original price $23.00 - Original price $23.00
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  • Original price $10.50 - Original price $11.99
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    American Crew Daily Shampoo

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    Using cleansing agents derived from natural resources, our Daily Shampoo helps to break down excess oil in hair allowing it to be gently rinsed awa...

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    Original price $10.50 - Original price $11.99
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  • Original price $45.50 - Original price $45.50
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    Leonor Greyl Shampooing Au Miel 120ml

    Only 3 left!

    Acacia honey combined with a blend of rose extracts helps restore flexibility, shine and volume. How To Use: Apply to wet hair and emulsify using s...

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    Original price $45.50 - Original price $45.50
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  • Original price $13.95 - Original price $13.95
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    Woody's Mega Firm Gel

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    Now you're talking! This is a mega firm gel like it's meant to be. Without a doubt the best firm hold around. The first time you use it on dry or d...

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    Original price $13.95 - Original price $13.95
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  • Original price $25.95 - Original price $25.95
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    Enjoy Leave-In Conditioner 10.1oz

    Out of stock

    pH 4.0 – 4.5 Recommended for all hair types. This product gives the hair “extra” moisture, detangling, and protection. Leave in or rinse out. Excel...

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  • Original price $23.95 - Original price $23.95
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    Enjoy Sulfate-Free Conditioning Cleanser 10.1oz

    Only 4 left!

    Cleanse, condition and detangle strands in one easy step. Hair is left soft, refreshed and bodified. Directions for use:Apply to damp strands and w...

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    Original price $23.95 - Original price $23.95
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  • Original price $24.00 - Original price $24.00
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    Matrix ScalpSync Anti-Dandruff Shampoo

    Out of stock

    Matrix Biolage Scalpsync Anti-Dandruff Shampoo is a salon professional solution to treat itchy, flakey scalps. Inspired by the anti-bacterial and c...

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    Original price $24.00 - Original price $24.00
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  • Original price $27.50 - Original price $27.50
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    Redken Braid Aid 03 Defining Hair Lotion

    Out of stock

    Product BenefitsBraids are a runway staple, but so often they slip or don’t hold well. braid aid 03 fixes that… now there’s no excuse for not being...

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    Original price $27.50 - Original price $27.50
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  • Original price $15.95 - Original price $15.95
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    Redken For Men Outplay texture Putty For Men

    Out of stock

    Redken for Men Texture Putty Outplay has a crunch-free formula that contains mineral salts for immediate grab and texture with maximum control.Text...

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    Original price $15.95 - Original price $15.95
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  • Original price $24.50 - Original price $24.50
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    Redken Curvaceous Ringlet - Anti Frizz Lotion

    Out of stock

    This anti frizz lotion, reigns in curls with control, soft hold and a shiny, touchable finish. By providing additional definition,this anti frizz l...

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    Original price $24.50 - Original price $24.50
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  • Original price $48.40 - Original price $48.40
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    Epicuren Colostrum Hydrating Mist 2oz

    Only 7 left!

    Gently refresh and quench your skin. Rich in life-supporting growth factors, amino acids, and vitamins in a base of pure glacial water, this exhila...

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    Original price $48.40 - Original price $48.40
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  • Original price $12.00 - Original price $12.00
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    Kitsch Multi Way Sleep Scarf Black

    Out of stock

    High Quality Satin creates a luxurious friction-free barrier for all hair types and textures Can be worn day or night Helps reduce breakage, tangle...

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    Original price $12.00 - Original price $12.00
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  • Original price $34.00 - Original price $34.00
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    R+Co Atlantis Moisturizing B5 Shampoo

    Only 3 left!

    What it is:
Immerse yourself in moisture and shine with ATLANTIS. This super-hydrating shampoo brings dry and tired hair back to life while counter...

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    Original price $34.00 - Original price $34.00
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  • Original price $14.00 - Original price $30.00
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    MoroccanOil Dry Shampoo Light Tones

    Only 3 left!

    Hair color is personal. Dry shampoo should be too. By popular demand, Moroccanoil® launches its first-ever dry shampoo in two formulas, for Light H...

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    Original price $14.00 - Original price $30.00
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  • Original price $24.99 - Original price $24.99
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    Mizani Thermasmooth Shine Extend 3.4oz

    Only 1 left!

    High shine finishing spritz polishes and locks in shine while lightly shielding the hair to resist humidity. Formulated with an easy comb, light ho...

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  • Original price $44.00 - Original price $44.00
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    Virtue Curl Shampoo 8oz

    Out of stock

    It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben...

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    Original price $44.00 - Original price $44.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.