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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Matrix ScalpSync Anti-Dandruff Shampoo

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    Matrix Biolage Scalpsync Anti-Dandruff Shampoo is a salon professional solution to treat itchy, flakey scalps. Inspired by the anti-bacterial and c...

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    Redken Braid Aid 03 Defining Hair Lotion

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    Product BenefitsBraids are a runway staple, but so often they slip or don’t hold well. braid aid 03 fixes that… now there’s no excuse for not being...

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    Redken For Men Outplay texture Putty For Men

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    Redken for Men Texture Putty Outplay has a crunch-free formula that contains mineral salts for immediate grab and texture with maximum control.Text...

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    Redken Curvaceous Ringlet - Anti Frizz Lotion

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    This anti frizz lotion, reigns in curls with control, soft hold and a shiny, touchable finish. By providing additional definition,this anti frizz l...

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    Epicuren Colostrum Hydrating Mist 2oz

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    Gently refresh and quench your skin. Rich in life-supporting growth factors, amino acids, and vitamins in a base of pure glacial water, this exhila...

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    Kitsch Multi Way Sleep Scarf Black

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    High Quality Satin creates a luxurious friction-free barrier for all hair types and textures Can be worn day or night Helps reduce breakage, tangle...

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    R+Co Atlantis Moisturizing B5 Shampoo

    Only 3 left!

    What it is:
Immerse yourself in moisture and shine with ATLANTIS. This super-hydrating shampoo brings dry and tired hair back to life while counter...

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    MoroccanOil Dry Shampoo Light Tones

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    Hair color is personal. Dry shampoo should be too. By popular demand, Moroccanoil® launches its first-ever dry shampoo in two formulas, for Light H...

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    Mizani Thermasmooth Shine Extend 3.4oz

    Only 1 left!

    High shine finishing spritz polishes and locks in shine while lightly shielding the hair to resist humidity. Formulated with an easy comb, light ho...

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    Virtue Curl Shampoo 8oz

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    It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben...

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    Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo 13oz

    In stock

    Usage Instructions Apply to wet hair and gently massage into a rich lather. Rinse thoroughly. Repeat if necessary. Ingredients Water, Decyl Glucosi...

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    RastAfri Freed'm Silky Braid Pre-Stretched M.Tropical Berry

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    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    Mielle Babassu & Mint Deep Conditioner 8oz

    In stock

    Reduces frizz and flyaways• Infuses hair with protein and moisture• Made with certified organic ingredients Derived from an Amazonian palm fruit, b...

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    Mielle Pomegranate & Honey Leave In Conditioner 12oz

    In stock

    • Lightweight, smells good and feels great• Adds shine and prevents frizz• Made for thick, curly hair If you have Type 4 hair, then you know that t...

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    Bumble and Bumble Thickening Plumping Mask 6.7oz

    Only 3 left!

    Infused with powerful strand swelling emblica technology, this wonderfully lightweight treatment thickens from roots to end for full on volume. It ...

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    R+Co Sunset Blvd Blonde Toning Masque 5oz

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    Tone is everything. Experience rejuvenated, vibrant color and super-soft, detangled hair — without residue. Formulated with naturally derived pigme...

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    R+Co Bleu Optical Illusion Smoothing Oil 2oz

    Only 2 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONSleek style, high shine. This precious nourishing oil smoo...

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    Christophe Robin Temporary Color Gel

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    Easy to use, no preparation: Wash hair with a silicone-free shampoo to prep the hair. Do not use conditionerTo avoid stains, wear an old shirt and ...

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    R+Co Centerpiece All In One Elixir Spray

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    Make your hair the main feature with CENTERPIECE, a single product that does it all. This lightweight, multi-tasking styling spray is packed with r...

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    MoroccanOil Texture Clay 2.6oz

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    Achieve customizable versatility—this unisex hair clay allows for time to style before the hold sets in to build to a desired level of texture for ...

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    Mixed Chicks Deep Conditioner 1 Liter

    In stock

    Helps soften, moisturize & detangle Directions:Apply to wet hair, comb through and rinse. Styling Tips: By combing through tangles while hair ...

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    Wet Brush Pro Smooth Styler

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    Unique hybrid blend of natural boar and intelliflex bristles Easy grip handle.

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    Virtue Full Conditioner

    Only 4 left!

    Infused with our first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp ...

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    Unite U:Dry High Volumizing Dry Shampoo 6.7oz

    Only 3 left!

    • Daily use (or as needed) for fine, oily hair• Absorbs oil and refreshes hair• Adds volume & texture• Safe for extensions & chemically-tre...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.