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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Mixed Chicks Deep Conditioner 1 Liter

    In stock

    Helps soften, moisturize & detangle Directions:Apply to wet hair, comb through and rinse. Styling Tips: By combing through tangles while hair ...

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    Stmnt Grooming Goods Matte Paste

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    STMNT Grooming Goods Matte Powder contains a non-greasy formula that delivers dry definition with long-lasting texture and a matte finish. It can b...

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    Kitsch Diamond Bobby Pins

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    The set includes 3 bobby pins. Each bobby pin measures 2.5" in length.

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    Stmnt Grooming Goods Shine Paste

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    What it is:The one for understated shine. Use Shine Paste from STMNT Grooming Goods on dry or damp hair for strong styling control with definition ...

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    Virtue Full Conditioner

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    Infused with our first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp ...

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    Virtue Refresh Purifying Leave In Conditioner 5oz

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    Formulated with Virtue Labs revolutionary Alpha Keratin 60ku protein, lightweight, multi-tasking leave-in conditioning mist moisturizes, protects,...

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    Cantu Shea Butter Wave Whip Curling Mousse 8.4oz

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    Creates crunch-free, touchable waves and curls for frizz-free and full of volume styles. Made with pure shea butter and formulated without harsh in...

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    Wet N Wavy Liquid Sculpting Gel 12oz

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    Gentle emollients with holding properties, help wavy weaved hair rebound back to its original shape. With naturally wavy hair, the hair is shaped a...

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    R+Co Bleu Reflective Shine Hairspray 3oz

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONMirror-like shine and lightweight hold adds instant glamou...

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    Living Proof Full Thickening Blow Dry Cream

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    Apply a dime sized amount to damp hair from mid lengths to ends.Blow-dry. Key Benefits:- Makes fine hair look and feel thicker - Delivers fullness ...

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  • Original price $65.00 - Original price $65.00
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    Philip B. Nordic Wood Hair & Body Shampoo 11.8oz

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    Hair and body shampoo tones and hydrates while giving you a refreshing, cooling effect.Soothes and invigorates with a pure herbaceous blend of Norw...

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  • Original price $45.00 - Original price $45.00
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    Matrix Biolage HydraSource Conditioning Balm 16.9oz

    Only 3 left!

    BIOMATCH: Like the aloe plant that never seems to dry, HYDRASOURCE helps optimize moisture balance. HYDRASOURCE Conditioner gives moisture nourishm...

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    Mixed Chicks Coil, Kink & Curl Styling Cream 12oz

    Only 3 left!

    Conditions & retains moisture. Very good for thicker, fuller textures. Directions:Apply evenly to damp, detangled hair. Use fingers to style cu...

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    Suction Cup Styling Holder Black

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    Suction Cup Styling Holder Black

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  • Original price $32.00 - Original price $32.00
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    Virtue Refresh Purifying Shampoo 4oz

    Out of stock

    Detoxifies | Resets | ClarifiesAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydro...

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    Klorane Volumizing Dry Shampoo with Flax 3.2oz

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    Lifts hair at the roots for immediate and long-lasting weightless volume Plant-based formula transforms hair from lifeless to bouncy, voluminous an...

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  • Original price $32.00 - Original price $32.00
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    R+Co Ring Tone Ultra Defining Gel Creme 6oz

    Only 1 left!

    Elongate, smooth and define curls with this gelée that adds shine while locking out humidity. Helps control frizz and holds without dryness or crun...

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    Unwash Dry Cleanser

    9+ in stock

    HOW TO USE 1) SHAKEShake can well. 2) APPLYHold can 6-8” away from hair, focusing at the roots or areas with excess oil. 3) DISTRIBUTEAllow to dry ...

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    Enjoy Straightener 8oz

    Only 1 left!

    Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. Usage ...

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    Enjoy Texture Cream 8oz

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    Elevate your styling game with ENJOY Texture Cream, designed to give your hair texture, separation, and volume without any added weight. Perfect fo...

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    Philip B. Lightweight Deep Conditioner

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    Packed with plant and flower extracts, this light-weight conditioner tames frizz, seals split ends, and leaves hair silky and tangle-free A rich, ...

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    Redken Outshine 01 - Anti Frizz Polishing Milk

    Out of stock

    Lightweight cream for all hair types, delivering mild control, incredible hair shine and sleek smoothness that also repels humidity. Discover a hai...

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  • Original price $27.99 - Original price $27.99
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    Living Proof Perfect Hair Day Triple Detox Shampoo

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    This shampoo is packed with ingredients. A chelating agent removes hard water mineral buildup, an anionic polymer removes product buildup and a gen...

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  • Original price $38.00 - Original price $38.00
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    Living Proof No Frizz Weightless Spray

    Only 5 left!

    How it works:It's powered by Living Proof's patented Healthy Hair Molecule (OFPMA) and a conditioning agent that mimics a fatty acid called 18-MEA,...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.