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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Original price $31.00 - Original price $34.00
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    Bumble and Bumble Surf Wave Foam Airy Texturizing Foam

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    Bumble and Bumble Surf Wave Foam Airy Texturizing Foam

    Original price $31.00 - Original price $34.00
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  • Original price $47.00 - Original price $47.00
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    Philip B. Rejuvenating Oil 2oz

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    Ultra-light: Unlike other oil treatments that coat the hair and weigh it down, Rejuvenating Oil sinks inside the hair shaft to plump it up from th...

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    MoroccanOil Clarifying Shampoo 8.5oz

    Only 1 left!

    Hair products, hard water and mineral deposits, chlorine and environmental impurities can all leave buildup over time—which can cause dull, greasy ...

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  • Original price $43.56 - Original price $43.56
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    Epicuren Refresh Aloe Cucumber Mist 4oz

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    For Application: Mist over clean skin and/or hair as desired. Reapply often - or as needed - to maintain healthy skin. May be used daily. Tip: Keep...

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  • Original price $15.00 - Original price $31.00
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    Living Proof In-Shower Styler

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    This first-of-its-kind formula is designed to be applied in shower and lightly rinsed, leaving behind cationic resins that bind to the hair and fle...

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    Original price $15.00 - Original price $31.00
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  • Original price $209.00 - Original price $209.00
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    ghd Glide Smoothing Hot Brush

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    The ceramic technology with ionizer heats up the brush consistently to the optimum styling temperature of 365ºF for guaranteed healthier looking ha...

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    Original price $209.00 - Original price $209.00
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  • Original price $55.50 - Original price $55.50
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    Unite U Oil Argan Oil 4oz

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    Benefits:Seals and repairs hair cuticleCreates soft, weightless shineReduces drying timeProvides UV and thermal protectionExtends color lifeControl...

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  • Original price $37.50 - Original price $37.50
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    Unite Liquid Volume Instant Texture Hold 4oz

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    Benefits:Activates and re-activates with each touch or brush throughout the dayDries quickly in weightless, matte finishAdds body and volume with o...

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    Original price $37.50 - Original price $37.50
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  • Original price $20.00 - Original price $40.00
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    DermOrganic Masque Intensive Hair Repair

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    DermOrganic Masque Hair Repair is rich in rice amino acids that replicate the keratin structure of human hair. Repairs damage, seals the cuticle, n...

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  • Original price $15.00 - Original price $15.00
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    Johnny B Fuddy Matte Gel 3oz

    Out of stock

    All Day Hold Features:Take Control GelAll Day HoldAlcohol-Free Benefits:Loaded with high-quality ingredients, Johnny B. Fuddy is the epitome of ele...

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  • Original price $29.99 - Original price $29.99
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    DevaCurl Heaven In Hair

    Only 1 left!

    Key IngredientsCupuaçu Butter, Murumuru Butter, Cacao Butter What’s not in itSulfates, Parabens, Silicones, Paraffin, Mineral Oil, Phthalates, DEA/...

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  • Original price $22.95 - Original price $22.95
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    It's A 10 Miracle Silk Conditioner

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    It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body o...

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  • Original price $24.00 - Original price $24.00
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    Matrix FullDensity Shampoo

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    REDUCE HAIR LOSS DUE TO BREAKAGE BY UP TO 2X* FULLDENSITY hair thickening shampoo works on the surface of each strand to expand its diameter, leavi...

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  • Original price $22.00 - Original price $22.00
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    American Crew Daily Conditioner 15oz

    Only 1 left!

    Application: After shampooing, massage a small amount into hair scalp so that is distributes evenly. Rinse well. Features: Ammonium Quaternarium S...

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    Original price $22.00 - Original price $22.00
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  • Original price $19.99 - Original price $19.99
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    Johnny B. Beard Balm

    Out of stock

    This Beard Balm has a light, crisp hint of fragrance that does not overpower. Helps condition your beard whilst balancing the perfect amount of con...

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    Original price $19.99 - Original price $19.99
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  • Original price $38.50 - Original price $38.50
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    Unite Boosta Volumizing Spray

    Only 3 left!

    BOOSTA Volumizing Spray Full. Weightless. Body. 8oz BENEFITS Increases body and texture with no residueTouchable, weightless finish, with a flexibl...

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    Original price $38.50 - Original price $38.50
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  • Original price $24.99 - Original price $24.99
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    Stmnt Grooming Goods Fiber Pomade

    Only 4 left!

    The Fiber Pomade from STMNT Grooming Goods can be used on dry hair to create loose, structured and remoldable styles with a semi-matte finish. It f...

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    Original price $24.99 - Original price $24.99
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  • Original price $20.00 - Original price $20.00
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    Klorane Dry Shampoo w/ Oat Milk Dark Hair 3.2oz

    Out of stock

    ORGANICALLY HARVESTED OAT MILKSoothes and protects hair and scalp CORN & RICE STARCHPowerful cleansing action NATURAL ABSORBENT MICROSPHERES &a...

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    Original price $20.00 - Original price $20.00
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  • Original price $13.99 - Original price $13.99
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    Mielle Babassu & Mint Deep Conditioner 8oz

    In stock

    Reduces frizz and flyaways• Infuses hair with protein and moisture• Made with certified organic ingredients Derived from an Amazonian palm fruit, b...

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    Original price $13.99 - Original price $13.99
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  • Original price $59.00 - Original price $59.00
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    R+Co Bleu Optical Illusion Smoothing Oil 2oz

    Only 1 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONSleek style, high shine. This precious nourishing oil smoo...

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    Original price $59.00 - Original price $59.00
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  • Original price $34.00 - Original price $34.00
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    R+Co Cassette Curl Defining Shampoo 8.5oz

    Only 2 left!

    Play your best hair yet with CASSETTE. This curl-enhancing shampoo is designed to gently cleanse while maintaining and defining the shape of your c...

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    Original price $34.00 - Original price $34.00
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  • Original price $44.00 - Original price $44.00
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    R+Co Bleu Rebounce Natural Texture & Curl Defining Creme 5oz

    Only 3 left!

    The ultimate finishing touch for defined, refined natural curls with movement and bounce. Infused with nourishing Jamaican Black Castor Seed Oil, s...

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    Original price $44.00 - Original price $44.00
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  • Original price $18.00 - Original price $18.00
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    D:Fi D:Struct

    Only 7 left!

    FOR LOOKS THAT TURN HEADS AND CURL TOESGet the look: see what it does for your hair. And your night. APPLICATIONEmulsify a small amount in your han...

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    Original price $18.00 - Original price $18.00
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  • Original price $32.00 - Original price $32.00
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    MoroccanOil Intense Smoothing Serum

    Only 2 left!

    What it is:A nourishing styling serum that boosts shine, reduces puffiness, and controls extreme frizz for up to 72 hours.* Why you'll love it:Achi...

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    Original price $32.00 - Original price $32.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.