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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    It's A 10 Miracle Silk Conditioner

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    It’s a 10 Silk Express Miracle Silk Conditioner… Extreme Softness Powered by Silk Few compounds deliver the luxe conditioning and weightless body o...

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    It's A 10 Miracle Silk Leave-In

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    IT’S A 10 SILK EXPRESS MIRACLE SILK LEAVE-IN CONDITIONER INFUSES HAIR WITH THE LUXURIOUS CONDITIONING OF NATURAL INGREDIENTS LIKE: Hydrolyzed Silk:...

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    Matrix FullDensity Shampoo

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    REDUCE HAIR LOSS DUE TO BREAKAGE BY UP TO 2X* FULLDENSITY hair thickening shampoo works on the surface of each strand to expand its diameter, leavi...

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    American Crew Daily Conditioner 15oz

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    Application: After shampooing, massage a small amount into hair scalp so that is distributes evenly. Rinse well. Features: Ammonium Quaternarium S...

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    Johnny B. Beard Balm

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    This Beard Balm has a light, crisp hint of fragrance that does not overpower. Helps condition your beard whilst balancing the perfect amount of con...

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    Unite Boosta Volumizing Spray

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    BOOSTA Volumizing Spray Full. Weightless. Body. 8oz BENEFITS Increases body and texture with no residueTouchable, weightless finish, with a flexibl...

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    Unite Expanda Dust 6g

    9+ in stock

    Ready for some serious lifting? Meet EXPANDA Dust, a heavy-lifting finishing powder that instantly adds volume, grip and texture to any style. Spri...

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    Stmnt Grooming Goods Fiber Pomade

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    The Fiber Pomade from STMNT Grooming Goods can be used on dry hair to create loose, structured and remoldable styles with a semi-matte finish. It f...

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    Klorane Dry Shampoo w/ Oat Milk Dark Hair 3.2oz

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    ORGANICALLY HARVESTED OAT MILKSoothes and protects hair and scalp CORN & RICE STARCHPowerful cleansing action NATURAL ABSORBENT MICROSPHERES &a...

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    IGK Thirsty Girl Coconut Milk Leave In Conditioner 5oz

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    A coconut milk-infused leave-in conditioner nourishes and protects hair, adds shine, and controls frizz for up to 24-hours.Safe For Chemically Trea...

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    R+Co Bleu De Luxe Reparative Shampoo

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    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONA power dose of hydration, strength, and repair for coarse...

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    R+Co Cassette Curl Defining Shampoo 8.5oz

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    Play your best hair yet with CASSETTE. This curl-enhancing shampoo is designed to gently cleanse while maintaining and defining the shape of your c...

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    Kitsch Satin Sleep XL Adjustable Bonnet Black

    Only 3 left!

    High quality satin creates a luxurious friction-free barrier for all hair types. Helps reduce breakage, tangles and hair thinning. Add your favori...

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    D:Fi D:Struct

    Only 7 left!

    FOR LOOKS THAT TURN HEADS AND CURL TOESGet the look: see what it does for your hair. And your night. APPLICATIONEmulsify a small amount in your han...

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    Redken All Soft Heavy Cream - Softening Hair Mask

    In stock

    Softening hair mask delivers intense moisture and controls frizz. Hair mask for dry and brittle hairtypes is an intense treatment that helps hair r...

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    MoroccanOil Intense Smoothing Serum

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    What it is:A nourishing styling serum that boosts shine, reduces puffiness, and controls extreme frizz for up to 72 hours.* Why you'll love it:Achi...

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    Unite Le: Play Hairspray 10oz

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    • Workable hairspray that holds styles all day• Instantly brushes out and easy to restyle• Provides a natural, satin finish• Tames flyaways• No sti...

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    Stmnt Grooming Goods Matte Paste

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    STMNT Grooming Goods Matte Powder contains a non-greasy formula that delivers dry definition with long-lasting texture and a matte finish. It can b...

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    Kitsch Diamond Bobby Pins

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    The set includes 3 bobby pins. Each bobby pin measures 2.5" in length.

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    Stmnt Grooming Goods Shine Paste

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    What it is:The one for understated shine. Use Shine Paste from STMNT Grooming Goods on dry or damp hair for strong styling control with definition ...

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    Virtue Refresh Purifying Leave In Conditioner 5oz

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    Formulated with Virtue Labs revolutionary Alpha Keratin 60ku protein, lightweight, multi-tasking leave-in conditioning mist moisturizes, protects,...

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    Wet N Wavy Liquid Sculpting Gel 12oz

    In stock

    Gentle emollients with holding properties, help wavy weaved hair rebound back to its original shape. With naturally wavy hair, the hair is shaped a...

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    R+Co Bleu Reflective Shine Hairspray 3oz

    Only 2 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONMirror-like shine and lightweight hold adds instant glamou...

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    Living Proof Full Thickening Blow Dry Cream

    Out of stock

    Apply a dime sized amount to damp hair from mid lengths to ends.Blow-dry. Key Benefits:- Makes fine hair look and feel thicker - Delivers fullness ...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.