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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Original price $82.50 - Original price $82.50
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    Leonor Greyl Shampooing Reviviscence 200ml

    Only 2 left!

    Over-straightened, highlighted or brittle hair? Bring yours back to its beautiful best with this moisturizing shampoo packed with vitamin-rich cond...

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  • Original price $18.00 - Original price $18.00
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    Kim Kimble Healed Ends Serum 4oz

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    This reparative leave-in formula utilizes the latest in polymer technology to bond with hair keratin, literally fusing together dry, frizzy, split ...

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  • Original price $36.00 - Original price $36.00
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    MoroccanOil Smoothing Lotion 10.2oz

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    For effortless styling that leaves hair soft and smooth, try this all-in-one blow-dry hair lotion. Infused with expertly blended technologies from ...

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  • Original price $38.00 - Original price $38.00
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    Bumble and Bumble Full Potential Shampoo

    Only 3 left!

    WHAT IT ISThis invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS Strengthen Preven...

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  • Original price $14.99 - Original price $14.99
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    Bonsai Kids Fruit Power Shampoo

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    Botanical extracts of blueberry, blackberry, raspberry and cranberry are used to add sheen, increase moisture retention, protect from environmental...

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  • Original price $30.00 - Original price $30.00
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    Anthony Invigorating Rush Hair + Body Wash

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    Objective: Jump start body and mind.Strategy: A rush of scent that recharges. Eucalyptus extract stimulates, Birch Leaf refreshes and Canadian Bals...

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  • Original price $20.00 - Original price $20.00
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    Johnny B Beard Oil

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    This Beard Oil is a natural blend, premium quality oil that helps shape and hydrate facial hair while promoting growth and softness. Shea Butter he...

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  • Original price $34.00 - Original price $34.00
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    Olaplex No. 5P Blonde Enhancer Toning Conditioner 8.5oz

    Only 1 left!

    This nourishing conditioner delivers even, all-over toning, brightness, and smoothing hydration from root to tip to detangle and soften fragile blo...

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    Original price $34.00 - Original price $34.00
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  • Original price $22.00 - Original price $22.00
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    Osmo Shaper Maker 100ml

    Only 1 left!

    Re-shape your style and change your perspective… A versatile cream shaper for moulding, styling and texturising, that adds shine and control.- Easy...

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    Original price $22.00 - Original price $22.00
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  • Original price $17.00 - Original price $36.00
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    Bumble and Bumble Surf Infusion

    Only 2 left!

    WHAT IT ISThis salt-meets-oil spray provides soft texture for sea-tossed waves with sheen. BENEFITS Texture Oil-Infused UV Filter...

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    Original price $17.00 - Original price $36.00
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  • Original price $29.00 - Original price $29.00
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    Redken Blondage Shampoo 10.1oz

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    What it is: Color Extend Blondage Shampoo is a violet-pigment depositing purple shampoo that protects and tones blonde and highlighted hair experie...

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    Original price $29.00 - Original price $29.00
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  • Original price $4.99 - Original price $4.99
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    RastAfri Freed'm Silky Braid Pre-Stretched M. Blue Tropics

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    Original price $4.99 - Original price $4.99
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  • Original price $38.00 - Original price $38.00
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    Misel Premium Boar Bristle & Nylon Brush Large

    Only 9 left!

    Boar Bristle is designed to carry Sebum - yummy oil produced by your scalp that naturally conditions your hair. This natural oil is the best anti-f...

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  • Original price $32.00 - Original price $32.00
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    MoroccanOil Volumizing Mousse 8.5oz

    Only 2 left!

    Give your hair instant volume and lift with Moroccanoil® Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body a...

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    Original price $32.00 - Original price $32.00
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  • Original price $26.00 - Original price $46.00
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    Virtue Smooth Frizz Block Smoothing Spray

    Out of stock

    Key IngredientsSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types. Rice Protein, Tara Tree F...

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    Original price $26.00 - Original price $46.00
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  • Original price $31.95 - Original price $31.95
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    Enjoy Repair Hair Mask 8oz

    Only 2 left!

    pH 4.5 – 5.5 Intensive smoothing mask for enriching dry and unruly hair. Leaves your hair feeling soft, silky and easy to manage. Usage TipFor a mo...

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    Original price $31.95 - Original price $31.95
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  • Original price $11.99 - Original price $11.99
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    Shea Moisture Intensive Hydration Leave In Milk 8oz

    In stock

    Usage Instructions Apply generously to clean, wet hair. Use fingers to gently work product through hair from root to ends. Style as desired. Ingred...

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    Original price $11.99 - Original price $11.99
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  • Original price $69.95 - Original price $69.95
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    Annie Jumbo Ceramic Thermal Stove

    Only 5 left!

    This ceramic thermal stove is a ceramic heating element for quick and even heat distribution. There is a high adjustable rack with extended sides f...

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    Original price $69.95 - Original price $69.95
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  • Original price $26.99 - Original price $26.99
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    Mizani Foam Wrap Fast Drying Foam

    Only 3 left!

    A light, non-flaking foaming formula that balances ceramide technology, with shea butter, nature’s finest moisturizing ingredient, for creating the...

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    Original price $26.99 - Original price $26.99
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  • Original price $20.00 - Original price $36.00
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    Philip B. Detangling Toning Mist

    Only 5 left!

    Water-light leave-in toner adjusts the pH of tap water to seal the cuticle of your hair for a remarkably smooth, shiny finish. Boosts manageability...

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    Original price $20.00 - Original price $36.00
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  • Original price $24.00 - Original price $24.00
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    Matrix Biolage Ultra HydraSource Conditioning Balm

    Out of stock

    Very dry hair can be difficult to manage, lacking in shine and moisture. Inspired by the aloe plant that never seems to dry, Biolage ULTRA HYDRASOU...

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    Original price $24.00 - Original price $24.00
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  • Original price $36.50 - Original price $36.50
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    Unite 7Seconds BlowOut Creme 7oz

    Only 7 left!

    Features and Benefits: Controls frizz, leaving hair smooth & shiny Provides UV & thermal protection Reduces blow-dry time Extends the life...

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    Original price $36.50 - Original price $36.50
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  • Original price $55.50 - Original price $55.50
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    Unite Blonda Oil Argan For Blondes 4.23oz

    Only 2 left!

    Benefits:Delivers a high-gloss finishStrengthens & repairsSmooths & softensEliminates frizz & flyawaysPrevents heat/UV damageAbsorbs in...

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    Original price $55.50 - Original price $55.50
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  • Original price $53.00 - Original price $53.00
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    Christophe Robin Shade Variation Care

    Only 3 left!

    Christophe Robin Shade Variation Care are the perfect masks for colored hair! Tinted slightly with temporary hair color, these masks work to re-den...

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    Original price $53.00 - Original price $53.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.