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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Layrite Grooming Spray 6.7oz

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    Pomade Primer Tamer Texturizer Thickening Spray Buildable Setting Spray Made in USA

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    Philip B. Anti-Flake Relief Shampoo Lite 7.4oz

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    THINK: A life-changing product, made even better. WHAT IT IS: The ultimate antidote for troubled scalps. Our revamped treatment shampoo obliterates...

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    Leonor Greyl Mousse Au Lotus Volumatrice 150ml

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    Alcohol-free mousse improves styling while providing volume, shine and hold to thin or frizzy hair. How To Use: Shake can, tip slightly and release...

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    Virtue Volumizing Mousse 5.5oz

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    It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Colo...

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    RastAfri Freed'm Silky Braid Pre-Stretched M. Pink Passion

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    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    IGK Expensive Amla Oil Hi-Shine Topcoat

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    WHAT IT ISAn in-shower protective gloss that adds incredible shine and strength while sealing hair's cuticlesKEY BENEFITSSafe For Chemically Treate...

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    It's A 10 Miracle Leave-In Lite

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    START TO TAKE “A” WALK ON THE LITE SIDE WITH THE NATURAL CHARACTERISTICS OF IT’S A 10 MIRACLE LEAVE-IN LITE: Althaea Officinalis (Marshmallow) Root...

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    Hanz De Fuko Modify Pomade

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    This old school pomade with a modern twist is completely water soluble which makes it softer and less greasy than products with mineral oil. It off...

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    Dixon's 1737 Leave In Conditioner

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    How to Use: Apply a generous amount to damp hair. Use fingertips to massage in a circular motion towards the roots. Do not rinse. Ingredients: Wa...

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    Kitsch Luxe Shower Cap Leopard

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    No-slip silicone gripStylish designWaterproof and quick dryingComfortable to wearNo skin indentationsMulti-use for hair conditioning treatmentsReus...

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    Chroma Studio Control 3 Way Hairspray

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    What if you could control the amount of hold in 1 can of hairspray? With this revolutionary new trigger you can control the amount of hold by simpl...

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    Redken All Soft Mega Curls Shampoo

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    All Soft Mega Curls Shampoo is formulated with curly and coily hair in mind. Created as a sulfate and silicone-free formulation, this shampoo gentl...

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    Leonor Greyl Shampooing Reviviscence 200ml

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    Over-straightened, highlighted or brittle hair? Bring yours back to its beautiful best with this moisturizing shampoo packed with vitamin-rich cond...

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    Kim Kimble Healed Ends Serum 4oz

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    This reparative leave-in formula utilizes the latest in polymer technology to bond with hair keratin, literally fusing together dry, frizzy, split ...

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    Frends Beard Fu Man Chu CB7

    In stock

    Shade # SHADE NAME 1 - BLACK1B - OFF BLACK2 - DARKEST BROWN3 - DARKER BROWN4 - DARK BROWN6 - BROWN8 - MEDIUM BROWN10 - GOLDEN MEDIUM BROWN16 - ASH ...

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    American Crew Molding Clay 3oz

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    High hold with medium shine.Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique...

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    MoroccanOil Smoothing Lotion 10.2oz

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    For effortless styling that leaves hair soft and smooth, try this all-in-one blow-dry hair lotion. Infused with expertly blended technologies from ...

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    Bonsai Kids Fruit Power Shampoo

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    Botanical extracts of blueberry, blackberry, raspberry and cranberry are used to add sheen, increase moisture retention, protect from environmental...

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    Anthony Invigorating Rush Hair + Body Wash

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    Objective: Jump start body and mind.Strategy: A rush of scent that recharges. Eucalyptus extract stimulates, Birch Leaf refreshes and Canadian Bals...

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    Johnny B Beard Oil

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    This Beard Oil is a natural blend, premium quality oil that helps shape and hydrate facial hair while promoting growth and softness. Shea Butter he...

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    R+Co Halfpipe Dry Wax Finishing Spray 5oz

    9+ in stock

    What it is: This dry wax finishing spray features an ultra-fine mist that delivers a workable, pliable texture that lifts hair with an invisible fe...

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    Osmo Shaper Maker 100ml

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    Re-shape your style and change your perspective… A versatile cream shaper for moulding, styling and texturising, that adds shine and control.- Easy...

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    Tangle Teezer Detangling Hairbrush The Ultimate Detangler Large Black

    Only 2 left!

    Tangle Teezer patented teeth have two-tiered technology with added flex for wet hair. The long, flexible teeth detangle, removing knots and reducin...

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    Hanz De Fuko Heavymade

    Only 1 left!

    This innovative new pomade goes on clean and heavy allowing you to master manipulate your hair any way you please. Use this product to get any look...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.