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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Wet Brush-Pro Pro Paddle Detangler Frost Black

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    9.84 x 3.94 x 1.97 inches; 5.64 Ounces Ultra-Soft Intelliflex Bristles Over 45% Less Breakage

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    Hanz De Fuko Natural Conditioner

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    Behind every great shampoo is a great conditioner. This product builds hair back up with protein and hydration. The ultimate conditioner for gettin...

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  • Original price $36.00 - Original price $58.00
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    Bumble and Bumble Surf Foam Wash Shampoo

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    WHAT IT ISA daily cleanser for buoyant body and soft, seabreezy texture. BENEFITS Texture Soften Volume WHO IT'S FOR• Dens...

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    Bumble and Bumble Glow Blow Dry Accelerator

    In stock

    WHAT IT ISThis lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected agai...

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    Mason Pearson Detangler Brush Ivory

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    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    Aquage Working Spray 2oz

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    What it is Firm-hold, non-aerosol hairspray with a workable dry-down period Excellent thermal styling product that can be used as a setting lotion...

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    Mixed Chicks Curl Sculptor 8oz

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    Girls with curls have been looking for a formula that has a quicker drying time to define their curls. Our “Curl Sculptor” is it! This curl definer...

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  • Original price $34.50 - Original price $34.50
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    Unite Silky Smooth System Heat Activator 3 Seal

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    Benefits:Seals cuticle & locks in moisture Smooths & softens Repels humidity & fights frizz Provides UV/thermal protection Lasts for se...

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    Kim Kimble Thermal Setting Mousse 7oz

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    It can also be used to hold or rejuvenate curls. It helps protect hair from heat damage caused by thermal appliances such as a flat iron or curling...

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    Matrix Vavoom Freezing Spray

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    Vavoom Freezing Finishing Hairspray is an extra-firm, fast-drying hairspray. This volumizing, texturizing professional salon product is a styling e...

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    Bumble and Bumble Holding Spray

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    WHAT IT ISThis holding spray creates firm (yet flexible, workable, and brushable) control. BENEFITS Hold Brushable WHO IT'S FOR• Density: ...

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  • Original price $33.00 - Original price $95.00
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    Bumble and Bumble Super Rich Conditioner

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    WHAT IT ISA creamy conditioner with enough moisture for everyone (and every day). BENEFITS Hydrate Shine HOW IT WORKSThis luxe co...

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    DevaCurl Low-Poo

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    Key IngredientsHops, Rosemary, Chamomile What’s not in itSulfates, Parabens, Silicones, Paraffin, Mineral Oil, Phthalates, DEA/MEA/TEA How to Use i...

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  • Original price $22.95 - Original price $22.95
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    It's A 10 Miracle Volumizing Shampoo

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    IT’S A 10 MIRACLE VOLUMIZING SHAMPOO CLEANS HAIR AND RESTORES SCALP HEALTH TO GENERATE NATURALLY BOUNCY HAIR FULL OF VITALITY. IT’S ALL THANKS TO T...

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    Serge Normant Meta Lush Volumizer

    Out of stock

    BENEFITS Increased tensile strength (elasticity) and shine from vegetal and hydrolyzed silk proteins. Nopal extract, otherwise known as prickly pe...

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  • Original price $26.95 - Original price $26.95
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    Enjoy Holistic Hydrate Conditioner

    Only 3 left!

    Bring a bit of the beach home with you, all of the relaxation without any of the sand! This pH balanced 3.5 - 4.5 Conditioner uses specific protein...

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  • Original price $39.00 - Original price $39.00
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    Leonor Greyl Voluforme 125ml

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    Thanks to its formula rich in jojoba oil, this weightless mist provides flexible, natural movement without leaving any residue, stickiness or crunc...

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    RastAfri Freed'm Silky Braid Pre-Stretched M. Pink Passion

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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  • Original price $23.99 - Original price $23.99
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    It's A 10 Miracle Leave-In Lite

    Only 2 left!

    START TO TAKE “A” WALK ON THE LITE SIDE WITH THE NATURAL CHARACTERISTICS OF IT’S A 10 MIRACLE LEAVE-IN LITE: Althaea Officinalis (Marshmallow) Root...

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    Hanz De Fuko Modify Pomade

    Only 3 left!

    This old school pomade with a modern twist is completely water soluble which makes it softer and less greasy than products with mineral oil. It off...

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  • Original price $13.99 - Original price $13.99
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    Dixon's 1737 Leave In Conditioner

    Only 6 left!

    How to Use: Apply a generous amount to damp hair. Use fingertips to massage in a circular motion towards the roots. Do not rinse. Ingredients: Wa...

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  • Original price $32.00 - Original price $32.00
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    MoroccanOil Dry Texture Spray

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    Use Moroccanoil® Dry Texture Spray as a finishing spray for styles with carefree, textured volume. Can also be used as a prep spray to provide foun...

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    Original price $32.00 - Original price $32.00
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    Chroma Studio Control 3 Way Hairspray

    Only 1 left!

    What if you could control the amount of hold in 1 can of hairspray? With this revolutionary new trigger you can control the amount of hold by simpl...

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  • Original price $14.00 - Original price $14.00
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    Kitsch Satin Sleep Cap Black

    Only 1 left!

    How to Use: Set style with KITSCH Essential Bobby Pins or Snap Clips. Slip on cap. Let middle tail hang flat, covering nape of neck. Knot two oute...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.