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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Frends Mustache FBSCM18
    Frends Mustache Fu Man Chu CM18
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    $19.99 - $19.99
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    Frends Mustache Fu Man Chu CM18

    Out of stock

    Shade # SHADE NAME 1 JET BLACK 1B OFF BLACK 2 DARK BROWN 4 MEDIUM BROWN 6 LIGHT BROWN 8 DARK BLONDE 10 GOLDEN MEDIUM BLONDE 12 WARM MEDIUM BLONDE 1...

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  • Golden Supreme Electrical Thermal Iron Stove
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    $199.99 - $199.99
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    Golden Supreme Elite Custom Electrical Thermal Iron Stove

    Out of stock

    The Golden Supreme Elite Custom Iron Stove is able to create high internal temperatures, while keeping external temperatures low. It also has a til...

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    $199.99 - $199.99
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  • Conditioner Robert Ramos Daily Moisture
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    Robert Ramos Daily Moisture Conditioner

    Only 2 left!

    Strengthens and Revitalizes! Ideal for dry, damaged, and chemically treated hair. Botanicals strengthen and revitalize. Protein and amino acids pen...

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    $34.00 - $34.00
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  • Dixon's 1737 Beard Butter Rear Package
    Dixon's 1737 Beard Butter Main Stylized
    $21.99 - $21.99
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    Dixon's 1737 Beard Butter

    Only 5 left!

    How To Use Scrape a small amount of butter into your hands and rub between fingers. Massage into your wet or dry beard thoroughly. Do not rinse. I...

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  • Virtue Volumizing Primer 5oz
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    Virtue Volumizing Primer 5oz

    Only 3 left!

    Formulated with a revolutionary Alpha Keratin 60ku protein, it allows you to build your dream style while it works to strengthen hair and protect i...

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  • Hair Couture Everyday Leave In Conditioner 4oz
    Sale Sale
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    Hair Couture Everyday Leave In Conditioner 4oz

    Only 4 left!

    Spray Evenly over the areas of hair or wig where there is tangled caused by static electricity. Then comb with appropriate brush. Caution: Keep out...

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    Sale Sale
  • Diane Twist Flex Rods (7" x 7/8") Purple - 6 Pack
    Diane 6 Pack 10" x 1/2" Twist Flex Rods Red
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    Diane 6 Pack 10" Twist Flex Rods Red

    Only 9 left!

    Divide hair into sections. Starting with ends, wrap hair around rod and roll all the way to scalp. Bend ends of the rod to secure hair. Use dryer o...

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    $6.95 - $6.95
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  • Shea Moisture Strengthen and Restore Leave-In Conditioner
    Shea Moisture Strengthen and Restore Leave-In Conditioner
    $3.99 - $15.99
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    $3.99

    Shea Moisture Strengthen and Restore Leave-In Conditioner

    In stock

    Product DetailsSheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients list...

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  • Bumble and Bumble Seaweed Conditioner Liter size
    Bumble and Bumble Seaweed Conditioner 6.7oz
    $38.00 - $113.00
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    Bumble and Bumble Seaweed Conditioner

    Only 2 left!

    WHAT IT ISA daily conditioner with marine extracts for lightweight moisture. BENEFITS Lightweight Hydrate Color Care HOW IT WORKSWith a...

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    $38.00 - $113.00
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    $38.00
  • Redken All Soft Mega Curls Conditioner 10.1oz
    $29.00 - $56.00
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    Redken All Soft Mega Curls Conditioner

    Only 2 left!

    Redken's All Soft Mega Curls prescriptions offer a richer, creamier formulation to deeply replenish the moisture for severely dry curls and coils. ...

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    $29.00 - $56.00
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    $29.00
  • HairArt Deluxe Collapsible Metal Tripod Black
    $125.00 - $125.00
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    HairArt Deluxe Collapsible Metal Tripod Black

    In stock

    FEATURES: Foot pedal- Adjustable pin- Up to 5' tall (60")- Black- Carrying pouch   For more information, go to www.P65Warnings.ca.gov

    $125.00 - $125.00
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  • IGK Good Behavior 4-In-1 Prep Spray Detangler 7oz
    $34.00 - $34.00
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    IGK Good Behavior 4-In-1 Prep Spray Detangler 7oz

    Only 3 left!

    A multi-tasking, IGK Good Behavior hair prep spray that detangles, protects against heat, controls frizz, enhances shine. WHAT IT ISA multi-tasking...

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    $34.00 - $34.00
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  • Living Proof No Frizz Vanishing Oil
    Living Proof No Frizz Vanishing Oil
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    Living Proof No Frizz Vanishing Oil

    Only 3 left!

    How To UseStart with a small amount of oil, work through damp or dry sectioned hair. Repeat as needed.For added hydration, mix some into No Frizz C...

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  • Bumble and Bumble Strong Finish
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    Bumble and Bumble Strong Finish

    Only 2 left!

    WHAT IT ISThis firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes. BENEFITS Hold Brushable ...

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    $38.00 - $38.00
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  • Wet Brush-Pro Pro Paddle Detangler Black
    Wet Brush-Pro Pro Paddle Detangler Black
    $11.99 - $11.99
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    Wet Brush-Pro Pro Paddle Detangler Frost Black

    Only 9 left!

    9.84 x 3.94 x 1.97 inches; 5.64 Ounces Ultra-Soft Intelliflex Bristles Over 45% Less Breakage

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  • Hanz De Fuko Natural Conditoner
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    Hanz De Fuko Natural Conditioner

    Only 3 left!

    Behind every great shampoo is a great conditioner. This product builds hair back up with protein and hydration. The ultimate conditioner for gettin...

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    $24.00 - $24.00
    $24.00
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    $24.00
  • Bumble and Bumble Surf Foam Wash Shampoo 8.5oz
    Bumble and Bumble Surf Foam Wash Shampoo
    $36.00 - $58.00
    $36.00 - $58.00
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    $36.00

    Bumble and Bumble Surf Foam Wash Shampoo

    Only 4 left!

    WHAT IT ISA daily cleanser for buoyant body and soft, seabreezy texture. BENEFITS Texture Soften Volume WHO IT'S FOR• Dens...

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    $36.00 - $58.00
    $36.00 - $58.00
    $36.00 - $58.00
    $36.00
  • Bumble and Bumble Glow Blow Dry Accelerator 4.2oz
    Bumble and Bumble Glow Blow Dry Accelerator 1.8oz
    $16.00 - $37.00
    $16.00 - $37.00
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    $16.00

    Bumble and Bumble Glow Blow Dry Accelerator

    In stock

    WHAT IT ISThis lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Plus, strands are left smooth, frizz-free, and protected agai...

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    $16.00 - $37.00
    $16.00 - $37.00
    $16.00 - $37.00
    $16.00
  • Mason Pearson Hair Brush Detangler Brush Ivory
    $180.00 - $180.00
    $180.00
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    $180.00

    Mason Pearson Detangler Brush Ivory

    Only 6 left!

    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    $180.00 - $180.00
    $180.00
    $180.00 - $180.00
    $180.00
  • Mixed Chicks Curl Sculptor 8oz
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    $11.00 - $11.00
    $11.00
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    $11.00

    Mixed Chicks Curl Sculptor 8oz

    Out of stock

    Girls with curls have been looking for a formula that has a quicker drying time to define their curls. Our “Curl Sculptor” is it! This curl definer...

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    $11.00 - $11.00
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    $11.00 - $11.00
    $11.00
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  • Kim Kimble Thermal Setting Mousse 7oz
    $18.00 - $18.00
    $18.00
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    $18.00

    Kim Kimble Thermal Setting Mousse 7oz

    Only 2 left!

    It can also be used to hold or rejuvenate curls. It helps protect hair from heat damage caused by thermal appliances such as a flat iron or curling...

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    $18.00 - $18.00
    $18.00
    $18.00 - $18.00
    $18.00
  • Matrix Vavoom Freezing Spray
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    $19.00 - $19.00
    $19.00
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    $19.00

    Matrix Vavoom Freezing Spray

    Out of stock

    Vavoom Freezing Finishing Hairspray is an extra-firm, fast-drying hairspray. This volumizing, texturizing professional salon product is a styling e...

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    $19.00 - $19.00
    $19.00
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    $19.00
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  • Bumble and Bumble Super Rich Conditioner Large
    Bumble and Bumble Super Rich Conditioner
    $33.00 - $95.00
    $33.00 - $95.00
    $33.00 - $95.00
    $33.00

    Bumble and Bumble Super Rich Conditioner

    Only 1 left!

    WHAT IT ISA creamy conditioner with enough moisture for everyone (and every day). BENEFITS Hydrate Shine HOW IT WORKSThis luxe co...

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    $33.00 - $95.00
    $33.00 - $95.00
    $33.00 - $95.00
    $33.00
  • DevaCurl Low-Poo
    $25.99 - $25.99
    $25.99
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    $25.99

    DevaCurl Low-Poo

    Only 1 left!

    Key IngredientsHops, Rosemary, Chamomile What’s not in itSulfates, Parabens, Silicones, Paraffin, Mineral Oil, Phthalates, DEA/MEA/TEA How to Use i...

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    $25.99 - $25.99
    $25.99
    $25.99 - $25.99
    $25.99

The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.