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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Conditioner Enjoy Hydrating 10.1oz
    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95

    Enjoy Hydrating Conditioner 10.1oz

    Only 2 left!

    pH 3.5 – 4.5 Create smoothness, softness and shine while eliminating frizz and detangling your hair. Usage TipFor best results, comb or brush this ...

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    $24.95 - $24.95
    $24.95
    $24.95 - $24.95
    $24.95
  • Bumble and Bumble Bb.Gel Swatches
    Bumble and Bumble Bb.Gel
    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00

    Bumble and Bumble Bb.Gel

    Only 8 left!

    WHAT IT ISThis hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky. BENEFITS Hold Shine ...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • Leonor Greyl Baume Bois de Rose
    Leonor Greyl Baume Bois de Rose
    $64.00 - $64.00
    $64.00
    $64.00 - $64.00
    $64.00

    Leonor Greyl Baume Bois de Rose

    Only 1 left!

    This luscious balm shapes and sculpts hair into any style with a matte finish. It can be applied to wet or dry hair and remolded as desired to add ...

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    $64.00 - $64.00
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    $64.00
  • Mannequin Head Wig Clamp White
    $12.50 - $12.50
    $12.50
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    $12.50

    Mannequin Head Wig Clamp White

    In stock

    Mannequin Head Wig Clamp White

    $12.50 - $12.50
    $12.50
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    $12.50
  • American Crew Firm Hold Styling Gel
    $20.00 - $27.00
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    $20.00

    American Crew Firm Hold Styling Gel

    Only 4 left!

    Non-flaking formula.Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thick...

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    $20.00 - $27.00
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    $20.00
  • Sold out
    $12.00 - $12.00
    $12.00
    $12.00 - $12.00
    $12.00

    Wet Brush Pro Brush Cleaner Teal

    Out of stock

    Extends the life of your brushes & toolsErgonomic grip is comfortable to holdAvailable in two assorted colors for selection

    $12.00 - $12.00
    $12.00
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    $12.00
    Sold out
  • Mason Pearson Hair Brush Handy Bristle
    $375.00 - $375.00
    $375.00
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    $375.00

    Mason Pearson Handy Bristle

    Only 4 left!

    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    $375.00 - $375.00
    $375.00
    $375.00 - $375.00
    $375.00
  • Bumble and Bumble Surf Creme Rinse Conditioner
    Bumble and Bumble Surf Creme Rinse Conditioner
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00

    Bumble and Bumble Surf Creme Rinse Conditioner

    Only 3 left!

    WHAT IT ISA lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture. BENEFITS Texture Soften Volume ...

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    $33.00 - $36.00
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00
  • Enjoy Sulfate-Free Luxury Shampoo 33.8oz
    $65.95 - $65.95
    $65.95
    $65.95 - $65.95
    $65.95

    Enjoy Sulfate-Free Luxury Shampoo 33.8oz

    Only 3 left!

    pH 5.0-6.0 Gently cleanse, moisturize and smooth while relieving stressed out hair and scalp. Discover what pampering your hair is all about. Usage...

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    $65.95 - $65.95
    $65.95
    $65.95 - $65.95
    $65.95
  • Aquage Sea Salt Texturizing Spray
    $22.00 - $22.00
    $22.00
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    $22.00

    Aquage Sea Salt Texturizing Spray

    Only 2 left!

    Why you should use it Provides firm-hold and dramatically increases volume without stiffness Enhances strand separation and definition When to us...

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    $22.00 - $22.00
    $22.00
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    $22.00
  • MoroccanOil Curl Control Mousse 5.1oz
    $32.00 - $32.00
    $32.00
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    $32.00

    MoroccanOil Curl Control Mousse 5.1oz

    Only 4 left!

    Control without the crunch for curly and tightly spiraled hair: Moroccanoil® Curl Control Mousse tames, defines and provides optimal hold for hours...

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    $32.00 - $32.00
    $32.00
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    $32.00
  • Hanz De Fuko Natural Shampoo
    $28.00 - $28.00
    $28.00
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    $28.00

    Hanz De Fuko Natural Shampoo

    Only 3 left!

    Clean takes on a newer, truer meaning with this sulfate and paraben free shampoo. The most luxuriously effective cleanser for getting hair looking ...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • Aquage Uplifting Foam Mousse main details
    Aquage Uplifting Foam Mousse 8oz
    $23.50 - $23.50
    $23.50
    $23.50 - $23.50
    $23.50

    Aquage Uplifting Foam

    Only 3 left!

    Uplifting Foam details what it is Weightless volume-building styling product Pinpoint delivery system concentrates the spray pattern at the root ...

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    $23.50 - $23.50
    $23.50
    $23.50 - $23.50
    $23.50
  • Enjoy Holistic Hydrate Shampoo
    $25.95 - $25.95
    $25.95
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    $25.95

    Enjoy Holistic Hydrate Shampoo

    Only 3 left!

    Hair feeling tired and dry? Get a boost of hydration with a holistic naturally based shampoo that adds strength, shine and moisture to all hair typ...

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    $25.95 - $25.95
    $25.95
    $25.95 - $25.95
    $25.95
  • Redken Pillow Proof Blow Dry Two Day Extender & Oil Absorbing Dry Shampoo
    Sold out
    $10.99 - $10.99
    $10.99
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    $10.99

    Redken Pillow Proof Blow Dry Two Day Extender & Oil Absorbing Dry Shampoo 1.2oz

    Out of stock

    Style-extending dry shampoo instantly refreshes hair and absorbs oil to extend the life of your blow-dry by two days -- tested 'pillow proof' resul...

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    $10.99 - $10.99
    $10.99
    $10.99 - $10.99
    $10.99
    Sold out
  • Olaplex No. 4P Blonde Enhancer Toning Shampoo sell points
    Olaplex No. 4P Blonde Enhancer Toning Shampoo 8.5oz
    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00

    Olaplex No. 4P Blonde Enhancer Toning Shampoo 8.5oz

    In stock

    The Nº.4P Blonde Enhancer™ Toning Shampoo, infused with patented OLAPLEX Bond Building Technology™, is a highly concentrated purple shampoo that cl...

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    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00
  • Virtue Volumizing Primer 5oz
    $42.00 - $42.00
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    Virtue Volumizing Primer 5oz

    Only 1 left!

    Formulated with a revolutionary Alpha Keratin 60ku protein, it allows you to build your dream style while it works to strengthen hair and protect i...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • Layrite Grooming Spray 6.7oz
    $16.00 - $16.00
    $16.00
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    $16.00

    Layrite Grooming Spray 6.7oz

    Only 6 left!

    Pomade Primer Tamer Texturizer Thickening Spray Buildable Setting Spray Made in USA

    $16.00 - $16.00
    $16.00
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    $16.00
  • rastafri grape crush
    $4.99 - $4.99
    $4.99
    $4.99 - $4.99
    $4.99

    RastAfri Freed'm Silky Braid Pre-Stretched Grape Crush

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    $4.99 - $4.99
    $4.99
    $4.99 - $4.99
    $4.99
  • R+Co Two Way Mirror Smoothing Oil 2oz
    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00

    R+Co Two Way Mirror Smoothing Oil 2oz

    Only 8 left!

    Make your hair reflect light with TWO-WAY MIRROR. This lightweight, smoothing oil melts into hair leaving strands polished and lustrous without wei...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • Hair Couture Everyday Leave In Conditioner 4oz
    Sale Sale
    $10.00
    $10.00 - $10.00
    $10.00
    $5.00
    $5.00 - $5.00
    $5.00

    Hair Couture Everyday Leave In Conditioner 4oz

    Only 3 left!

    Spray Evenly over the areas of hair or wig where there is tangled caused by static electricity. Then comb with appropriate brush. Caution: Keep out...

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    $10.00
    $10.00 - $10.00
    $10.00
    $5.00
    $5.00 - $5.00
    $5.00
    Sale Sale
  • Philip B. Jet Set Precision Control Hair Spray 2oz
    Hair Spray Philip B. Jet Set Precision Control
    $40.00 - $54.00
    $40.00 - $54.00
    $40.00 - $54.00
    $40.00

    Philip B. Jet Set Precision Control Hair Spray

    Only 6 left!

    Goes on superfine with a soft-touch finish– never sticky, crunchy or heavy. Volumizes limp strands for gorgeous body and movement. Leaves hair boun...

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    $40.00 - $54.00
    $40.00 - $54.00
    $40.00 - $54.00
    $40.00
  • Shea Moisture Strengthen and Restore Leave-In Conditioner
    Shea Moisture Strengthen and Restore Leave-In Conditioner
    $3.99 - $15.99
    $3.99 - $15.99
    $3.99 - $15.99
    $3.99

    Shea Moisture Strengthen and Restore Leave-In Conditioner

    In stock

    Product DetailsSheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients list...

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    $3.99 - $15.99
    $3.99 - $15.99
    $3.99 - $15.99
    $3.99
  • HairArt Deluxe Collapsible Metal Tripod Black
    $125.00 - $125.00
    $125.00
    $125.00 - $125.00
    $125.00

    HairArt Deluxe Collapsible Metal Tripod Black

    In stock

    FEATURES: Foot pedal- Adjustable pin- Up to 5' tall (60")- Black- Carrying pouch   For more information, go to www.P65Warnings.ca.gov

    $125.00 - $125.00
    $125.00
    $125.00 - $125.00
    $125.00

The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.