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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • R+Co Waterfall Moisture + Shine Lotion 5oz
    Sold out
    $36.00 - $36.00
    $36.00
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    $36.00

    R+Co Waterfall Moisture + Shine Lotion 5oz

    Out of stock

    DESCRIPTIONCascade into an overflow of moisture + shine with WATERFALL. This lotion will leave hair glossy, soft and manageable. Perfect for fine t...

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    $36.00 - $36.00
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    $36.00 - $36.00
    $36.00
    Sold out
  • Mixed Chicks Spring Bands Black
    Mixed Chicks Spring Bands
    $4.50 - $4.50
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    $4.50

    Mixed Chicks Spring Bands

    In stock

    Curls will not get tangled as they would with standard fabric hairbands! Comes with 5 bands in each pack

    $4.50 - $4.50
    $4.50
    $4.50 - $4.50
    $4.50
  • Comare Mark V Comb 105
    $4.99 - $4.99
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    Comare Mark V Comb 105

    Only 9 left!

    Comare Mark V Comb has Serrated Teeth for teasing Stainless steel lift for precise styling strong yet flexible heat resistant chemical resistant no...

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    $4.99 - $4.99
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    $4.99
  • MoroccanOil Glimmer Shine 3.4oz
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    $32.00 - $32.00
    $32.00
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    MoroccanOil Glimmer Shine 3.4oz

    Out of stock

    Add this perfect final step to any style for beautiful, shiny hair. Moroccanoil® Glimmer Shine is a finishing spray that attracts and reflects ligh...

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    $32.00 - $32.00
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    $32.00
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  • Krest Bone Comb #604
    $13.99 - $13.99
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    Krest Bone Comb #604

    Only 4 left!

    SCRATCH-FREE • POLISHED • TANGLE-FREE • MEGA HEAT-RESISTANT • ANTI-STATIC Krest Bone Comb Collection Krest Products Corp. P.O. BOX 176 Leominster,...

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    $13.99 - $13.99
    $13.99
    $13.99 - $13.99
    $13.99
  • Bumble and Bumble All-Style Blow Dry Swatch
    Bumble and Bumble All-Style Blow Dry
    $37.00 - $37.00
    $37.00
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    $37.00

    Bumble and Bumble All-Style Blow Dry

    Only 2 left!

    WHAT IT ISA heat protective blow-dry creme for bounce, shine and volume. BENEFITS Shine Heat Protective De-Frizz HOW IT WOR...

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    $37.00 - $37.00
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  • Dax Wave And Groom
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    Dax Wave And Groom

    Only 5 left!

    DAX Wave & Groom is a thick hair dress that can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be us...

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    $5.99 - $5.99
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    $5.99
  • Mixed Chicks Slick Styling Tamer 2oz
    $7.00 - $7.00
    $7.00
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    Mixed Chicks Slick Styling Tamer 2oz

    Only 3 left!

    This pomade provides edge taming and sleek styling for sophisticated buns, ponytails, up-dos, faux hawks and more!

    $7.00 - $7.00
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  • Virtue Smooth Shampoo details
    Virtue Smooth Shampoo 8oz
    $44.00 - $44.00
    $44.00
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    $44.00

    Virtue Smooth Shampoo 8oz

    Only 3 left!

    It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...

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    $44.00 - $44.00
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    $44.00
  • Dax Short And Neat
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    Dax Short And Neat

    Only 6 left!

    Benefits:Coconut Oil — Excellent conditioner that helps with hair growth and adds shine.Castor Oil — Contains Omega-9 fatty acids that help nourish...

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    $5.99 - $5.99
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  • RastAfri Freed'm Silky Braid Pre-Stretched #BT1B/27
    $5.99 - $5.99
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    RastAfri Freed'm Silky Braid Pre-Stretched #BT1B/27

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    $5.99 - $5.99
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  • R+Co Bleu Rose Water Wave Spray 6.8oz
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    R+Co Bleu Rose Water Wave Spray 6.8oz

    Only 7 left!

    Wave spray reinvented: Undone elegance, soft buildable body, tousled texture. This dewy mist delivers instant style and long-term benefits: cucumbe...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • Matrix Biolage ColorLast Shampoo - 32oz
    Best Shampoo Matrix Biolage ColorLast
    $24.00 - $45.00
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    Matrix Biolage ColorLast Shampoo

    Only 2 left!

    BIOMATCH: Like nature's fade-defying orchid, COLORLAST nourishes and protects to help maintain the depth, tone and shine of color-treated hair.*COL...

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    $24.00 - $45.00
    $24.00 - $45.00
    $24.00 - $45.00
    $24.00
  • Bumble and Bumble Sumoclay Swatch
    Bumble and Bumble Sumoclay
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    $37.00
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    $37.00

    Bumble and Bumble Sumoclay

    Only 3 left!

    WHAT IT ISThis matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks. BENEFITS Texture Hold ...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • R+Co Bleu Smooth & Seal Blow Dry Mist 1.2oz
    R+Co Bleu Smooth & Seal Blow Dry Mist 7.1oz
    $12.00 - $66.00
    $12.00 - $66.00
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    $12.00

    R+Co Bleu Smooth & Seal Blow Dry Mist

    Only 2 left!

    Check out our great savings on Makeup | Create an account and save 10%* DESCRIPTIONThis fine blowdry mist strengthens, repairs, nourishes, an...

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    $12.00 - $66.00
    $12.00 - $66.00
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    $12.00
  • MoroccanOil Curl Defining Cream 8.5oz
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    $36.00
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    MoroccanOil Curl Defining Cream 8.5oz

    Only 5 left!

    Easy definition meets smooth hydration. Moroccanoil® Curl Defining Cream is an all-in-one product that activates curls and fights frizz. This argan...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Olaplex No.4D Clean Volume Detox Dry Shampoo 6.3oz Info
    Olaplex No.4D Clean Volume Detox Dry Shampoo 6.3oz
    $30.00 - $30.00
    $30.00
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    $30.00

    Olaplex No.4D Clean Volume Detox Dry Shampoo 6.3oz

    In stock

    WHAT IT IS: This healthy scalp dry shampoo is clinically proven to not clog pores or leave a white residue. No more dry, powdery roots or gritty bu...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Matrix Biolage ColorLast Conditioner Liter
    Matrix Biolage ColorLast Conditioner 13.5 fl. oz
    $26.00 - $42.00
    $26.00 - $42.00
    $26.00 - $42.00
    $26.00

    Matrix Biolage ColorLast Conditioner

    Only 3 left!

    Color-treated hair often loses it's color and luster over time. Inspired by nature's fade-defying orchid, Biolage COLORLAST Conditioner helps mai...

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    $26.00 - $42.00
    $26.00 - $42.00
    $26.00 - $42.00
    $26.00
  • American Crew Firm Hold Styling Gel
    $20.00 - $27.00
    $20.00 - $27.00
    $20.00 - $27.00
    $20.00

    American Crew Firm Hold Styling Gel

    Only 4 left!

    Non-flaking formula.Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thick...

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    $20.00 - $27.00
    $20.00 - $27.00
    $20.00 - $27.00
    $20.00
  • Bumble and Bumble Sumogel Gel
    Bumble and Bumble Sumogel
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Bumble and Bumble Sumogel

    Only 2 left!

    WHAT IT ISThis hi-hold, clear gel solid creates clean styles with shine – and zero flakes. BENEFITS Shine Hold WHO IT'S FOR• Dens...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Rizos Curls Light Hold Gel 8oz Stylized 1
    Rizos Curls Light Hold Gel 8oz Main
    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00

    Rizos Curls Light Hold Gel 8 fl. oz.

    Only 5 left!

    Our Light Hold Gel seals in moisture while offering flexible, flake-free, lasting hold & definition. It helps define & hold curls without l...

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    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00
  • Mason Pearson Hair Brush Handy Bristle
    $375.00 - $375.00
    $375.00
    $375.00 - $375.00
    $375.00

    Mason Pearson Handy Bristle

    Only 4 left!

    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    $375.00 - $375.00
    $375.00
    $375.00 - $375.00
    $375.00
  • Bumble and Bumble Surf Creme Rinse Conditioner
    Bumble and Bumble Surf Creme Rinse Conditioner
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00

    Bumble and Bumble Surf Creme Rinse Conditioner

    Only 3 left!

    WHAT IT ISA lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture. BENEFITS Texture Soften Volume ...

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    $33.00 - $36.00
    $33.00 - $36.00
    $33.00 - $36.00
    $33.00
  • Enjoy Sulfate-Free Luxury Shampoo 33.8oz
    $65.95 - $65.95
    $65.95
    $65.95 - $65.95
    $65.95

    Enjoy Sulfate-Free Luxury Shampoo 33.8oz

    Only 3 left!

    pH 5.0-6.0 Gently cleanse, moisturize and smooth while relieving stressed out hair and scalp. Discover what pampering your hair is all about. Usage...

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    $65.95 - $65.95
    $65.95
    $65.95 - $65.95
    $65.95

The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.