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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

  • Original price $36.00 - Original price $108.00
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    Bumble and Bumble Creme de Coco Conditioner

    Only 6 left!

    WHAT IT ISAn indulgent conditioner for rich moisture. BENEFITS Hydrate Shine De-Frizz HOW IT WORKSWith a blend of tropical ...

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    Enjoy Luxury Conditioner 33.8oz

    Only 2 left!

    pH 4.5 – 5.5 Smooth, moisturize and soften the hair while indulging yourself in an incredible soothing and luxurious experience. Usage TipThis prod...

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    Living Proof Full Conditioner 8oz

    Only 4 left!

    Key Benefits:- Lightweight conditioning - Gentle detangling - Ideal for fine, flat hair How it works:It's powered by Living Proof's patented Health...

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    Unite Weekender Shampoo 8oz

    Out of stock

    Benefits:Non-stripping, gentle cleansingDeep cleans without removing natural oilsNo added sulfates, parabens or sodium chlorideInstructions:Wet hai...

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    Living Proof Restore Conditioner 8oz

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    Key Benefits:- Helps restore damaged hair cuticles- Strengthens and protects hair from damage- Renews softness and shine- Silicone-free- Color safe...

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    Macadamia Nourishing Moisture Masque

    In stock

    BENEFITS• Reconstructs, revitalizes and repairs• Offer ultra hydration• Detangles and reduces frizz. KEY INGREDIENTS• Macadamia Oil- rich in nouris...

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    Tecuane Esperanza Scalp Tonic 1.9oz Duo Set

    Only 3 left!

    Revive lackluster hair and awaken dull scalps with our daily lightweight leave-in tonic. Formulated with plant-based ingredients to moisturize, s...

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    R+Co Mannequin Styling Paste 5oz

    Only 7 left!

    DESCRIPTIONSexy, messy and matte, MANNEQUIN Styling Paste is a natural-looking styling paste for volume, flexibility and shape. MANNEQUIN creates b...

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    Misel Premium Boar Bristle & Nylon Brush Medium

    9+ in stock

    Boar Bristle is designed to carry Sebum - yummy oil produced by your scalp that naturally conditions your hair. This natural oil is the best anti-f...

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    RastAfri Freed'm Silky Plus Braid Pre-Stretched #27

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    Underground Cosmetics Semi-Perm Hair Color

    Only 2 left!

    Before applying Underground Cosmetics hair color, perform a patch test. This will check for sensitization or an allergic reaction. On a small area ...

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    Original price $9.00 - Original price $10.00
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    R+Co Rockaway Salt Spray

    Only 3 left!

    DESCRIPTIONHave a beach day any day with ROCKAWAY Salt Spray. This spray helps create buildable volume, beachy waves and tousled texture or a fresh...

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    Mielle Rosemary Mint Scalp & Hair Strengthening Oil 2oz

    In stock

    DosageScalp Treatment: Section hair into 4 parts exposing scalp. Apply a small amount of oil to scalp, massage oil in with fingers and comb through...

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    Enjoy Luxury Conditioner 10.1oz

    Only 1 left!

    pH 4.5 – 5.5 Smooth, moisturize and soften the hair while indulging yourself in an incredible soothing and luxurious experience. Usage TipThis prod...

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    Original price $31.95 - Original price $31.95
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    MoroccanOil Intense Curl Cream 10.2oz

    Only 4 left!

    For natural curls and waves that look shiny, shapely and beautifully refreshed, Moroccanoil® Intense Curl Cream is a leave-in conditioner that defi...

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    Living Proof Control Hairspray 7.5oz

    Out of stock

    descriptionDelivers all-day hold and shineTouchable, flake-free finishAdds shineWon't dampen or deflate your styleProtects against humidityHeat pro...

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    Original price $32.00 - Original price $32.00
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  • Original price $4.99 - Original price $4.99
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    Comare Mark II Comb 102

    9+ in stock

    Comare Mark II Comb Strong yet flexible heat resistant chemical resistant virtually unbreakable non damaging to hair

    Original price $4.99 - Original price $4.99
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    SoftSheen Carson Sportin' Waves Maximum Hold Pomade

    Out of stock

    MAXIMUM HOLD POMADE: This pomade with natural sheen & hold promotes waves & restores moisture, going on light & easy & rinsing out ...

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    Original price $4.95 - Original price $4.95
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    Bumble and Bumble Bb.Texture

    Only 3 left!

    WHAT IT ISThis gel-creme gives grit and lift for tousled texture with a matte finish. BENEFITS Texture WHO IT'S FOR• Density: fine to ...

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    Weaving Thread Large

    In stock

    This thread is used to sew toupee clips onto extensions as well as sewing extension tracks into hair. Blonde Spool represents the "Small" size spo...

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    Hair Couture Clip & Go 6 Piece Extensions 14"

    Out of stock

    These extensions are Hair Coutures best sellers and made with affordable 100% Human Remy Hair. You can use one pack for quick volume and added leng...

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    Original price $119.99 - Original price $119.99
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  • Original price $37.00 - Original price $37.00
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    Bumble and Bumble Sumo Liquid Wax + Finishing Spray

    Only 4 left!

    WHAT IT ISPiecey, lived-in texture is so badass. Use this texturizing spray-wax for a (deliberately) undone look with buildable separation, light h...

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    Original price $37.00 - Original price $37.00
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  • Original price $29.00 - Original price $56.00
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    Redken Color Extend Magnetics Conditioner

    Only 3 left!

    Prescribed for color-treated hair Color Extend Magnetics Conditioner leaves hair feeling softer and smoother while helping prevent hair color fade....

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    Original price $29.00 - Original price $56.00
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  • Original price $30.00 - Original price $75.00
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    MoroccanOil Moisture Repair Conditioner

    Only 4 left!

    Restore damaged hair caused by color, chemical processing or heat styling. Moroccanoil® Moisture Repair Conditioner gently and effectively detangle...

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    Original price $30.00 - Original price $75.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.