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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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  • Original price $20.00 - Original price $50.00
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    MoroccanOil Treatment Light

    Only 7 left!

    Enjoy healthy, silky, shiny hair that's full of life. Moroccanoil® Treatment Light is specifically formulated for the delicate needs of light-color...

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    Leonor Greyl Serum De Soie Sublimateur 75ml

    Only 7 left!

    Silk proteins and vegetal oils work together to help detangle, smooth,condition and nourish without weighing your hair down. Helps protect hair fro...

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  • Original price $21.99 - Original price $21.99
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    OSiS+ Mess Up

    In stock

    Mess Up by OSiS+ is a texturizing matte gum. Provides a matte finish with a dry texture effect. Long-lasting, medium control is great for a tousled...

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  • Original price $36.00 - Original price $108.00
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    Bumble and Bumble Creme De Coco Shampoo

    Only 3 left!

    WHAT IT ISAn indulgent cleanser for rich moisture. BENEFITS Hydrate De-Frizz HOW IT WORKSWith a blend of tropical oils and Murumu...

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    Original price $36.00 - Original price $108.00
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    Klorane Dry Shampoo with Oat Milk Non-Aerosol 1.7oz

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    Cleans hair without waterRestores volumeSaves time and waterExtends the life of blowoutsNo silicones, parabens, sulfates or sodium chloride

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    Enjoy Sulfate-Free Hydrating Shampoo 10.1oz

    Only 3 left!

    pH 4.5 – 5.5 Create unbelievable smooth and silky hair. Eliminate frizz, moisturize and detangle without build-up. Gentle cleansers combined with a...

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  • Original price $99.99 - Original price $99.99
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    Enzo Milano 25MM

    In today’s beauty world, you want an iron you can trust, and the 25mm Round Classic Clipless Curling Iron by ENZO Milano not only inspires styling ...

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    Original price $99.99 - Original price $99.99
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  • Original price $3.50 - Original price $12.99
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    Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie

    In stock

    Product DetailsSheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients list...

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  • Original price $34.00 - Original price $96.00
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    Olaplex No. 4C Clarifying Shampoo

    In stock

    Visible Hair Benefits• Airy volume & softness• Restored shine• Vibrant color clarity• Deeply clean scalp ALL INGREDIENTSWater (Aqua/Eau), Sodiu...

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    Original price $34.00 - Original price $96.00
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    IGK First Class Charcoal Detox Dry Shampoo 6.3oz

    Only 5 left!

    WHO IT'S BEST FORStraightCurlyWavyCoiledTightly CoiledSAFE FORThis product is vegan, cruelty-free, and provides UV protection. It is free of gluten...

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  • Original price $18.00 - Original price $34.00
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    R+Co Gemstone Color Shampoo

    Only 3 left!

    DESCRIPTIONShine bright with GEMSTONE, a nourishing shampoo for color-treated hair. Contains a color protection complex proven to keep your hue ric...

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    Original price $18.00 - Original price $34.00
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  • Original price $39.00 - Original price $39.00
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    Magic Move Hard 4.2oz

    Out of stock

    MAGIC MOVE is the most appropriate hair cosmetics for hair damaged by chemical treatments and/or environmental pollution, gives hair body with an a...

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    Original price $39.00 - Original price $39.00
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    Mixed Chicks Leave-In Conditioner 10oz

    Only 6 left!

    This is the curl-defining formula designed for us, and when we say, “us”, we mean many…even if you are not mixed, you may have frizz and unruly cur...

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  • Original price $154.99 - Original price $159.99
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    Hair Couture Clip & Go 6 Piece Extensions 22"

    Only 1 left!

    These extensions are Hair Coutures best sellers and made with affordable 100% Human Remy Hair. You can use one pack for quick volume and added leng...

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    Original price $154.99 - Original price $159.99
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  • Original price $34.00 - Original price $34.00
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    R+Co Candy Stripe Detangling Spray

    Only 5 left!

    Prep, instantly detangle, and nourish your hair with this versatile, protective leave-in. Used alone or layered, this fast-absorbing spray provides...

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  • Original price $9.00 - Original price $10.00
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    Underground Cosmetics Semi-Perm Hair Color

    Only 2 left!

    Before applying Underground Cosmetics hair color, perform a patch test. This will check for sensitization or an allergic reaction. On a small area ...

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    Original price $9.00 - Original price $10.00
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  • Original price $16.00 - Original price $32.00
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    R+Co Rockaway Salt Spray

    Only 1 left!

    DESCRIPTIONHave a beach day any day with ROCKAWAY Salt Spray. This spray helps create buildable volume, beachy waves and tousled texture or a fresh...

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    Original price $16.00 - Original price $32.00
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    Comare Mark II Comb 102

    9+ in stock

    Comare Mark II Comb Strong yet flexible heat resistant chemical resistant virtually unbreakable non damaging to hair

    Original price $4.99 - Original price $4.99
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    Nectar Of The Gods Serious Detangler Deep Treatment Fluid Conditioner 2oz

    Out of stock

    Nectar of the Gods is a deep treatment conditioner and serious detangler. It can be used as a leave in conditioner, flat iron and blow dryer protec...

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    Original price $24.00 - Original price $24.00
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  • Original price $14.95 - Original price $14.95
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    Batiste Dry Shampoo Hint Of Color Light & Blonde

    Out of stock

    Blissful blondes! Keep your hair full of body and beauty with our tinted dry shampoo, designed especially for you and your lusciously light locks.

    Original price $14.95 - Original price $14.95
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  • Original price $34.00 - Original price $34.00
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    Unite Weekender Shampoo 8oz

    Out of stock

    Benefits:Non-stripping, gentle cleansingDeep cleans without removing natural oilsNo added sulfates, parabens or sodium chlorideInstructions:Wet hai...

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    Original price $34.00 - Original price $34.00
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  • Original price $45.00 - Original price $45.00
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    Matrix Biolage Ultra HydraSource Conditioning Balm

    Only 2 left!

    Quench your thirst for beautiful hair. BIOLAGE Hydrasource helps revive dry, thirsty hair with state-of-the-art formulas inspired by nature that mi...

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    Original price $45.00 - Original price $45.00
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  • Original price $33.00 - Original price $33.00
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    Living Proof Perfect Hair Day 5-in-1 Styling Treatment

    Only 2 left!

    Living Proof's only product powered by both their Healthy Hair Molecule (OFPMA) and their Thickening Molecule (PBAE). Thickening Molecule (PBAE) de...

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    Original price $33.00 - Original price $33.00
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    Robert Ramos Daily Moisture Shampoo

    Only 1 left!

    Gentle and Rich! This emollient moisturizing shampoo is rich in protein and vitamins. It's great for sensitive hair and scalp. Helps to restore bou...

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    Original price $34.00 - Original price $34.00
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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.