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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Hanz De Fuko Sponge Wax

    9+ in stock

    Having trouble achieving that every day look with no effort? This matte finish, medium-hold wax combines the pliability of a pomade with the stayin...

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    Bumble and Bumble Semisumo

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    WHAT IT ISThis hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks. BENEFITS Hold S...

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    Bumble and Bumble Prêt-à-powder Très Invisible Dry Shampoo

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    WHAT IT ISAn invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends. BENEFITS Dry Cleanse Uv Filters ...

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    Redken Color Extend Conditioner

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    Conditioner for color treated hair, resurfacing the cuticle for a smooth, vibrant finish. Color Extended Conditioner uses our Fade Resist Complex w...

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    Bumble and Bumble Curl Defining Cream

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    WHAT IT ISThis UV protective creme helps create flexible curls with definition. BENEFITS De-Frizz Replenish Hold UV Filters HOW IT W...

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    RastAfri Freed'M Silky Braid Pre-Stretched #613

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    MoroccanOil Luminous Hairspray Extra Strong

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    Our extra strong, finishing hairspray provides long-lasting hold for the most demanding hairstyles. Moroccanoil® Luminous Hairspray Extra Strong is...

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    Bumble and Bumble Grooming Creme

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    WHAT IT ISThis conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried. BENEFITS ...

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    Serge Normant Meta Luxe Hair Spray UV Protection

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    Meta Luxe Hair Spray UV protection formulated with Natural Extracts of Echinacea, Chamomile and Rosemary Touchable hair is the envy of all. An ultr...

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    Leonor Greyl Huile Secret De Beaute 95ml

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    Multi-tasking oils are perfect for those looking to streamline their beauty routine. This nourishing blend of natural oils is packed with essential...

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    MoroccanOil Treatment Light

    Only 7 left!

    Enjoy healthy, silky, shiny hair that's full of life. Moroccanoil® Treatment Light is specifically formulated for the delicate needs of light-color...

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    Bumble and Bumble Heat Shield Thermal Protection Mist 4.2oz

    Only 4 left!

    BENEFITS:Heat ProtectionPrevent BreakageRepairShineStrengthenMoisturizeReduce FrizzImproves ElasticityUV Filters WHO IT'S FOR:Density: Fine, medium...

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    Leonor Greyl Serum De Soie Sublimateur 75ml

    Only 7 left!

    Silk proteins and vegetal oils work together to help detangle, smooth,condition and nourish without weighing your hair down. Helps protect hair fro...

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    MoroccanOil Moisture Repair Shampoo

    Only 4 left!

    Repair damaged hair caused by color, chemical processing or heat styling. Moroccanoil® Moisture Repair Shampoo gently and effectively cleanses and ...

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    Bumble and Bumble Creme De Coco Shampoo

    Only 3 left!

    WHAT IT ISAn indulgent cleanser for rich moisture. BENEFITS Hydrate De-Frizz HOW IT WORKSWith a blend of tropical oils and Murumu...

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    Klorane Dry Shampoo with Oat Milk Non-Aerosol 1.7oz

    Only 1 left!

    Cleans hair without waterRestores volumeSaves time and waterExtends the life of blowoutsNo silicones, parabens, sulfates or sodium chloride

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    Enzo Milano 25MM

    In today’s beauty world, you want an iron you can trust, and the 25mm Round Classic Clipless Curling Iron by ENZO Milano not only inspires styling ...

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    It's A 10 Miracle Daily Conditioner

    Only 3 left!

    IT’S A 10 MIRACLE DAILY CONDITIONER IS FORTIFIED WITH NATURAL INGREDIENTS SUCH AS: Hibiscus Extract: a tropical antioxidant that protects even the ...

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    Bumble and Bumble Spray de Mode

    Only 6 left!

    WHAT IT ISThis hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed). BENEFITS Hold ...

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    R+Co Bleu Lifestyler Volume & Texture Spray

    Only 5 left!

    Check out our great savings on Makeup | Create an account and save 10%* The ultimate style booster: Weightlessly add texture, pliability, lus...

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    Magic Move Hard 4.2oz

    Out of stock

    MAGIC MOVE is the most appropriate hair cosmetics for hair damaged by chemical treatments and/or environmental pollution, gives hair body with an a...

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    OSiS+ Mess Up

    In stock

    Mess Up by OSiS+ is a texturizing matte gum. Provides a matte finish with a dry texture effect. Long-lasting, medium control is great for a tousled...

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    Mixed Chicks Leave-In Conditioner 10oz

    Only 7 left!

    This is the curl-defining formula designed for us, and when we say, “us”, we mean many…even if you are not mixed, you may have frizz and unruly cur...

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    Matrix Biolage Ultra HydraSource Shampoo

    Only 1 left!

    Very dry hair needs extra moisture and conditioning to prevent breakage, frizz and flyaways. Inspired by the aloe plant that never seems to dry, Bi...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.