Skin & Haircare Hair
Scientifically Advanced Hair Care That Delivers
Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.
The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.
Filters
- Allied FX
- American Crew
- Ampro
- Annie
- Apex Import
- Aquage
- As I Am
- Aunt Jackie's
- Batiste
- Biosilk
- Blax
- Bonsai Kids
- Bumble & Bumble
- Cantu
- Christophe Robin
- Chroma Studio
- Clairol
- Comare
- Cricket
- Curls
- D Fi
- Dax
- Dermorganic
- Design Essentials
- DevaCurl
- Diane
- Dixons
- EasyDry
- Enjoy
- Enzo Milano
- Epicuren Discovery
- Frends Beauty
- Frends-Beauty-Prod-Store
- GHD
- Golden Supreme
- Got2B
- Hair Couture
- Hair In A Bottle
- HairArt
- Hanz De Fuko
- Hot Head
- Hot Tools
- IGK Hair
- Its a 10
- Jamaican Mango & Lime
- Jerome Russell
- Johnny B
- Kim Kimble
- Kinky Curly
- Kitsch
- Klorane
- Krest
- Kryolan
- Layrite
- Leonor Greyl
- Living Proof
- Macadamia
- Magic Move
- Mason Pearson
- Matrix
- Mielle
- Milano Collection
- Misel Beauty
- Mixed Chicks
- Mizani
- Moroccan Oil
- Murray's
- Nectar Of The Gods
- Olaplex
- Olivia Garden
- Osis
- Osmo
- Paul Mitchell
- Philip B
- Philip Kingsley
- Professional Hair Labs
- R+Co
- RastAfri
- Redken
- Reel Creations
- Rene Furterer
- Rita Hazan
- Rizos Curls
- Robert Ramos
- Schwarzkopf
- Serge Normant
- Shea Moisture
- Sta-Rite
- Stilazzi
- STMNT Grooming Goods
- Take Two
- Taliah Waajid
- Tangle Teezer
- Toppik
- Unite
- Unwash
- Virtue
- Wahl
- Wet Brush
- Woody's
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Redken Extreme Shampoo
Only 2 left!Prescribed for damaged hair, Redken Extreme Shampoo cleanses, strengthens, and restores damaged hair while helping prevent future hair breakage. Fo...
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Cricket Silkomb Pro-35
Only 8 left!Silicone injected Silkombs™ employ state of the art technology and quality molding techniques to produce finely polished, seamless teeth. With the ...
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Living Proof Perfect Hair Day Conditioner
Only 4 left!Living Proof Perfect hair Day (PhD) is for anyone that wants more perfect hair days. Whether you have multiple hair concerns or consider yourself t...
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Batiste Dry Shampoo Blush Floral & Flirty
Out of stockThe essence of femininity, Blush is the floral, flirty way to turn heads. A few quick sprays instantly leaves hair feeling clean, fresh and full of...
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Living Proof No Frizz Humidity Shield
Out of stockIt's powered by Living Proof's patented Healthy Hair Molecule (OFPMA), a humidity-resistant polymer, high-refractive emollient and conditioning age...
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Redken Control Addict 28 - Extra High Hold Hairspray
Out of stockStrong hold hair spray for 24 hour control against humidity without residue or flaking. This anti humidity hair spray has ultimate brushability and...
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Non Topple Styro Head Holder Black
In stockNon Topple Styro Head Holder Black
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Virtue Recovery Conditioner
Only 1 left!Formulated with a first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product that deposits pure, human ke...
View full detailsOriginal price $44.00 - Original price $90.00Original price$44.00 - $90.00$44.00 - $90.00Current price $44.00| / -
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Ampro Pro Styl Protein Styling Gel
Only 4 left!Ampro Pro Styl® Super Hold Styling Gel - because you want a styling gel that gives you the perfect look the rst time, every time! Our legendary, al...
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American Crew Fiber 1.75oz
Only 9 left!High hold with low shine.Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. . Provides a strong, pliable hold wit...
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Original price $37.50 - Original price $91.50Original price$37.50 - $91.50$37.50 - $91.50Current price $37.50| /
Unite 7Seconds Shampoo
Only 1 left!Benefits:Locks in and protects colorInstant results for all hair typesAdds lasting shineWeightless formula is moisture-enrichedColor safe & no ...
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Redken Fashion Work 12 Versatile Hairspray
Out of stockVersatile colored hairspray for working, shaping and finishing styles. Its formula is enriched with vitamins C and E to protect and prevent color f...
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Golden Supreme Beard Texturizer Large
Out of stock- Tough, Lightweight Construction for maximum performance, satisfaction, confidence and reliability. - Quality Handles made of high temperature mat...
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Original price $15.99 - Original price $15.99Original price$15.99$15.99 - $15.99Current price $15.99| /
Bonsai Kids Leave In Action Detangler
In stockLeave in Action Detangler - Releases hair snarls and tangles leaving hair radiant and smooth, especially for girls after washing their hair or afte...
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Virtue Restorative Treatment Mask
Out of stockThe Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding ...
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Hanz De Fuko Quicksand
Only 4 left!If you’re craving a “beachy” texture with high hold this groundbreaking formula will give massive volume a lot of texture and zero shine. The gritt...
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Leonor Greyl L'Huile De Leonor Greyl 95ml
Only 5 left!This pre-shampoo oil treatment is most effective if applied to dry hair. It is most effective if applied prior to applying a shampoo or treatment. ...
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Clairol Shimmer Lights Conditioner Blonde & Silver
In stockOut with brassy and in with shimmer and shine! Shimmer Lights Shampoo and Conditioner are specialized hair care products specifically developed for...
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Batiste Dry Shampoo Fresh Breezy Citrus
Out of stockGet a fresh start to every day with this light and breezy scent. A few sprays will clean your hair and clear your mind, so you’re ready to take on ...
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Frends Mustache Zig Zag CM19
Out of stockShade # SHADE NAME 1 JET BLACK 1B OFF BLACK 2 DARK BROWN 4 MEDIUM BROWN 6 LIGHT BROWN 8 DARK BLONDE 10 GOLDEN MEDIUM BLONDE 12 WARM MEDIUM BLONDE 1...
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Unwash Bio-Cleansing Conditioner
Out of stockHOW TO USE GETTING STARTED Fully wet hair to allow product to evenly saturate. Gather a quarter-size amount for short hair or 2 to 3x more for thic...
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Wet Brush Big Mouth Clips
9+ in stockHolds more hair for easier styling •Unique jaw-like design•Larger gripping area•Super strong spring•Holds the thickest of hair•Ideal for wet or dry...
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Layrite Supershine Moisturizing Cream
Only 6 left!Key IngredientsNaturally-derived lanolin. Provides high shine and texture, while conditioning the hair. Use in combination with Original or Superho...
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Kitsch Satin Sleep Scrunchies Black
9+ in stockKITSCH Sleep Scrunchies are your newest nighttime necessity! Their satin construction won't crimp or agitate our strands while you sleep, allowing ...
View full detailsOriginal price $8.00 - Original price $8.00Original price$8.00$8.00 - $8.00Current price $8.00| /
The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.
For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.
FAQ
Can I use my Frends With Benefits Pro Discount on sale items?
Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.
What is your return policy for sale items? Are sale items refundable?
For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.
What makes Living Proof hair care line different from other brands?
Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.
Which Living Proof hair care line is best for my hair type?
Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.
Are Living Proof products safe for color-treated hair?
Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.