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Skin & Haircare Hair

Scientifically Advanced Hair Care That Delivers

Born from MIT innovation and backed by real science, the Living Proof, the revolutionary hair care line is here. A range formulated by top scientists and beauty experts, Living Proof creates products that solve genuine hair problems. The brand's proprietary Healthy Hair Molecule (OFPMA) is a patented technology. Designed to repel dirt and oil, the product makes your hair cleaner, shinier and improves overall health. This isn't your typical silicone-heavy formula. It is a weightless technology that delivers visible results without build-up.

The Living Proof hair care line addresses every hair concern with targeted solutions. The Perfect Hair Day (PhD) collection offers universal styling and cleansing products for all hair types, creating smooth, manageable hair with lasting volume. The Restore line repairs damaged hair from heat styling and chemical treatments, while the Full collection adds body and thickness to fine, flat hair without weighing it down. Pick the product that targets your particular hair issue and use it with confidence.

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    Diane Softy Club Brush 8167

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    Soft Boar Bristle Black Wooden Handle 9 Row 5" Oval Palm Brush

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    Mizani 25 Miracle Milk Benefit Leave in Conditioner

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    Get 25 benefits in a single spritz with an unbeatable blend of transformative ingredients such as fennel seed oil and coconut oil. Our lightweight ...

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    Kinky Curly Seriously Smooth Fast Dry Foam 4oz

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    Creates smooth shiny roller sets, rod sets and twist outsDries and sets quicklyCan be used on dry hair before rolling and twisting Kinky Curly

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    Frends Mustache Handlebar CM20

    In stock

    Shade # SHADE NAME 1 BLACK 1B OFF BLACK 2 DARKEST BROWN 4 DARK BROWN 6 BROWN 8 MEDIUM BROWN10 GOLDEN MEDIUM BROWN 12 MEDIUM RED 16 ASH BLONDE 22 TR...

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    IGK Beach Club Touchable Texture Spray

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    Want that surf-and-sand kind of hair? This breakthrough beach hair spray delivers that salty, windswept look in seconds without heaviness, stickine...

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    Bumble and Bumble Tonic Primer

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    WHAT IT ISThis invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair . BENEFITS Detangle WHO IT'...

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    Schwarzkopf Got 2b Glued Styling Spiking Glue 6oz

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    Directions Use on damp hair. Squeeze a small amount into palms, rub hands together and distribute evenly throughout hair. For over the top spikes, ...

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    Olaplex No.4 Bond Maintenance Shampoo 33.8oz

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    Directions Apply and massage product throughout hair. Start with a nickel-sized amount and adjust as needed.Rinse product from hair.Follow with Ola...

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    Professional Hair Labs Ghost Bond XL

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    Following on from the success of their Ghost Bond Adhesive, Pro Hair Labs have refined and developed their solution to bring you Ghost Bond XL. Thi...

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    Mason Pearson Handy Bristle & Nylon

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    The unique rubber-cushion pad, made by hand using Mason Pearson’s original techniques, allows for effective and efficient brushing. It is kind to ...

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    Bumble and Bumble Thickening Volume Conditioner

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    WHAT IT ISThis new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-...

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    Bumble and Bumble Thickening Volume Shampoo

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    WHAT IT ISThis lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.) ...

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    Allied FX Aquaclean 2.5oz

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    Water Based Cleanser for Aquagel Colorwash colors. To adjust colorwash color placement, apply sparingly and work gently onto skin as required. 75...

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    Krest Bone Comb #607

    9+ in stock

    SCRATCH-FREE • POLISHED • TANGLE-FREE • MEGA HEAT-RESISTANT • ANTI-STATIC Krest Bone Comb Collection Krest Products Corp. P.O. BOX 176 Leominster,...

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    Stilazzi HD Side Burn Large

    Only 6 left!

    This "Pre-Permed" facial hair piece is made of "Indian Remi Human Hair", and comes on a very fine "French Film Lace". These pieces can be straighte...

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    Wet Brush Pro Pro Detangler Black

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    The original detangler. redesigned by stylists and for stylists. Exclusive ultra soft intelliflex bristles glide through tangles. Minimizes effort...

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    It's A 10 Miracle Leave-In Plus Keratin

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    Miracle Leave-in Conditioner Plus Keratin – Your Favorite Conditioner Enriched with the Power of Keratin. Smooth, sleek, soft, strong… It’s all sim...

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    Magic Move Light 4.2oz

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    MAGIC MOVE is the most appropriate hair cosmetics for hair damaged by chemical treatments and/or environmental pollution, gives hair body with an a...

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    Aquage Finishing Spray

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    This firm hold spray layers to desired hold level, yet brushes through easily. Key Benefits: Fast-drying, fine-mist hairspray that layers to a firm...

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    Magic Move Hard 1.7oz

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    MAGIC MOVE is the most appropriate hair cosmetics for hair damaged by chemical treatments and/or environmental pollution, gives hair body with an a...

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    Hana Hot Mat Black

    Out of stock

    This rubber station pad can resist heat up to 425 degrees. Designed to rest your irons on while you're working. Dimensions: 10"L x 10"H

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    RastAfri Freed'm Silky Plus Braid Pre-Stretched #6

    In stock

    RastAfri Freed’m Pre Stretched Silky Braid hair is great to use for braids, twists, Passion Twists, and so much more! Fibers are easy to seal and a...

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    R+Co Rodeo Star Thickening Style Foam

    Only 2 left!

    DESCRIPTIONSaddle up with RODEO STAR Thickening Style Foam to instantly add density and lift to your hair. A natural-feeling and non-sticky formula...

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    R+Co Spiritualized Dry Shampoo Mist

    Only 2 left!

    DESCRIPTIONElevate your hair to higher powers. SPIRITUALIZED Dry Shampoo Mist transcends ordinary dry shampoo. Its revolutionary micellar formula h...

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The clean, effective formulations by the Living Proof hair care line are targeted for particular hair issues. These products are free from parabens, sulfates, phthalates and silicones. They deliver professional-quality results with innovative formulas. From damage repair due to styling and chemical treatments to nourishment for color-treated hair, Living Proof offers specialized formulas. These products extend vibrancy and protect your hair against fading. The Curl collection defines and enhances natural texture without crunch or frizz. The Dry Volume and Texture Spray has become a cult favorite for instant lift and hold that looks completely natural.

For makeup artists, hairstylists and beauty professionals around the world, Living Proof has become a trusted hair care beauty brand. The products fulfil the demanding conditions for on-set work. Whether you are preparing talent for a camera or styling for editorial shoots, the Living Proof hair care line delivers reliable results.

FAQ

Can I use my Frends With Benefits Pro Discount on sale items?

Discounts may vary by product and brand. The Frends With Benefits Pro discount may not be combined with other offers or promotions, and is subject to change or cancellation without notice. For specific questions about combining your Pro discount with sale items, contact fwb@frendsbeauty.com or our customer service team.

What is your return policy for sale items? Are sale items refundable?

For current information about returns on sale items, please visit frendsbeauty.com/pages/returns or contact Frends Beauty's customer service.

What makes Living Proof hair care line different from other brands?

Living Proof is founded on patented scientific technology developed at MIT. Their healthy hair formulations actually change how hair behaves by repelling dirt and oil at the molecular level.

Which Living Proof hair care line is best for my hair type?

Perfect Hair Day (PhD) works for all hair types. Choose Restore for damaged hair, Full for fine/thin hair needing volume, Curl for textured hair and specialized treatments for specific concerns.

Are Living Proof products safe for color-treated hair?

Yes! All Living Proof hair care line products are safe for color-treated. Many formulas are specifically designed to extend color vibrancy and protect against fading.