Styling Products

Infused with Virtue proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft ...

It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...

Virtue proprietary Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, ...

Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.

Key IngredientsSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types. Rice Protein, Tara Tree F...

It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Colo...

Virtuen Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments ...

Formulated with a revolutionary Alpha Keratin 60ku protein, it allows you to build your dream style while it works to strengthen hair and protect i...

Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed. Aqua (Water, ...

Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our propri...