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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Make Up For Ever HD Skin Face Essentials Palette Medium Half open
    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00

    Make Up For Ever HD Skin Face Essentials Palette

    9+ in stock

    What it is:Make Up For Ever's HD Skin Face Essentials Palette is back with 6 cream skin tone shades to unify, conceal and sculpt, and 6 complementa...

    View full details
    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00
  • MUFE Artist Sculpt Contour Powder Color Chart with Skin Tone Recommendation
    MUFE Artist Sculpt Contour Powder S400 Precious Latte with Swatch behind product
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Make Up For Ever Artist Sculpt Contour Powder

    Only 3 left!

    What it is:The super blendable pigments make it easier than ever to sculpt and enhance your features with a silky and buildable texture. Available ...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Danessa Myricks Yummy Skin Serum Skin Tint with 1 swatch behind
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    Danessa Myricks Yummy Skin Serum Skin Tint

    9+ in stock

    What it is:Inspired by the post facial glow look, this skincare infused skin tint smooths while supercharging your skin with nourishing ingredien...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Danessa Myricks Yummy Skin Glow Serum Fresh Pressed with swatch
    Danessa Myricks Yummy Skin Glow Serum family picture. All three available shades
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Danessa Myricks Yummy Skin Glow Serum

    9+ in stock

    What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow. Finish: Radiant Skin Type...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Jouer Sunswept Bronzer Dual Bronzer Palette Medium to Deep with swatch behind product.
    Jouer Sunswept Bronzer Dual Bronzer Palette Light to Medium with swatch behind product.
    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00

    Jouer Sunswept Bronzer Dual Bronzer Palette

    Only 3 left!

    This velvety matte bronzer duo is your shortcut to sunkissed. With two blendable shades for customizable warmth and soft sculpting, it sweeps on ef...

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    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00
  • Make Up For Ever Artist Resist Color Pencil 02 iron gray with swatch
    Make Up For Ever Artist Resist Color Pencil 01 whatever black with swatch
    $26.00 - $26.00
    $26.00
    $27.00
    $27.00 - $27.00
    $27.00

    Make Up For Ever Aqua Resist Color Pencil - NEW

    9+ in stock

    A 24HR* waterproof eyeliner with an ultra-smooth glide and rich, creamy pigment delivering crisp lines or smoky eye looks. This smooth gel eyeliner...

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    $26.00 - $26.00
    $26.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Make up for ever color pencil color chart, name, number and finish type.
    MUFE acp 100 whatever black
    $25.00 - $26.00
    $25.00 - $26.00
    $25.00 - $26.00
    $25.00

    Make Up For Ever Artist Color Pencil

    9+ in stock

    Be at the center stage of the creation with the pencil that does it all. This range of 39 multi-use matte pencils can be used on cheeks, lip line, ...

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    $25.00 - $26.00
    $25.00 - $26.00
    $25.00 - $26.00
    $25.00
  • Ultra - Matte Chill Powder Blush - One Hit Wonder with green background.
    Ultra - Matte Chill Powder Blush - One Hit Wonder with pigment swatch behind.
    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00

    Melt Cosmetics Blush - NEW

    Only 5 left!

    Highly pigmented, stay all day blush to add a lively touch to any look. Chill Powder BlushThis soft matte Rosy nude gives a natural flush, for a ju...

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    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.