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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Patchology Serve Chilled Bubbly Eye Gels 5 Pair box and contents
    Patchology Serve Chilled Bubbly Eye Gels 5 Pair box
    Sold out
    $17.00 - $17.00
    $17.00
    $17.00 - $17.00
    $17.00

    Patchology Serve Chilled Bubbly Eye Gels 5 Pair

    Out of stock

    What it is: Unveil brighter, revitalized eyes ☀️ with Serve Chilled™ Bubbly Eye Gels. Infused with a powerful blend of skin-loving ingredients, the...

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    $17.00 - $17.00
    $17.00
    $17.00 - $17.00
    $17.00
    Sold out
  • Danessa Myricks Yummy Face 3.0 Conceal & Sculpt Brush bristle breakdown
    Danessa Myricks Yummy Face 3.0 Conceal & Sculpt Brush with close up
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Danessa Myricks Yummy 3.0 Conceal & Sculpt Brush

    Only 3 left!

    What it is:Perfectly blend and sculpt with this Danessa Myricks Beauty Yummy Face 3.0 All Over Face Conceal & Sculpt Brush. Strategically desig...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • RMS Beauty Lipnights Sleepover aluminium tube with swatch behind
    RMS Beauty Lipnights Sleepover stylized tubes
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    RMS Beauty Lipnights Sleepover

    Only 3 left!

    What It Is:Get the dreamiest lips—overnight. An ultra-nourishing, overnight treatment balm that deeply hydrates, soothes, smooths, and subtly volum...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Smashbox Halo Sculpt + Glow Face Palette how to use guide
    Smashbox Halo Sculpt + Glow Face Palette back to cali with swatches
    $45.00 - $45.00
    $45.00
    $45.00 - $45.00
    $45.00

    Smashbox Halo Sculpt + Glow Face Palette

    Only 3 left!

    What it is:An easy, all-in-one contour, blush, and highlighter palette with four cushiony, longwearing shades. Infused with Vitamin E and Passion F...

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    $45.00 - $45.00
    $45.00
    $45.00 - $45.00
    $45.00
  • L'Occitane Almond Shower Oil 8.4fl oz. with product swatch to the right
    L'Occitane Almond Shower Oil all available sizes is ascending order
    $12.00 - $48.00
    $12.00 - $48.00
    $12.00 - $48.00
    $12.00

    L'Occitane Almond Shower Oil

    Only 2 left!

    What it is:This worldwide best seller¹ pours from the bottle as a decadent oil, transforming into a luxurious milky lather upon touching water. The...

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    $12.00 - $48.00
    $12.00 - $48.00
    $12.00 - $48.00
    $12.00
  • NYX Fat Oil Slick Click Lip Oil going viral with swatch
    NYX Fat Oil Slick Click Lip Oil no filter needed with swatch
    Sale Sale
    $12.00
    $12.00 - $12.00
    $12.00
    $6.00
    $6.00 - $6.00
    $6.00

    NYX Fat Oil Slick Click Lip Oil

    Only 1 left!

    What it is:Lips on slick in just a click! Our pigmented balm in click up packaging that dispenses just the right amount of formula, all you gotta d...

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    $12.00
    $12.00 - $12.00
    $12.00
    $6.00
    $6.00 - $6.00
    $6.00
    Sale Sale
  • NYX BlurScreen Primer SPF 30 key selling points
    NYX BlurScreen Primer SPF 30 with swatch
    $14.00 - $14.00
    $14.00
    $14.00 - $14.00
    $14.00

    NYX BlurScreen Primer SPF 30

    Only 4 left!

    What it is:Blur & grip to beat the heat! Meet the NEW BlurScreen Primer with SPF 30 protection! A 3-in-1 blurring primer! It blurs imperfection...

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    $14.00 - $14.00
    $14.00
    $14.00 - $14.00
    $14.00
  • NYX Pro Fix Stick Concealer color shade chart
    NYX Pro Fix Stick Concealer 0.1 green with swatch
    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00

    NYX Pro Fix Stick Concealer

    Only 5 left!

    What it is: The quickest way to fix it all! Correct, Conceal, and Brighten in a swipe! Color correcting made easy with color correctors for all ski...

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    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00
  • RMS Beauty Hydra Setting Powder light with swatch
    RMS Beauty Hydra Setting Powder group packshot open with swatches
    $45.00 - $45.00
    $45.00
    $45.00 - $45.00
    $45.00

    RMS Beauty Hydra Setting Powder

    Only 1 left!

    What It Is:A long-wearing, talc-free, skincare-infused loose setting powder available in three sheer, soft-focus shades.What It Does:This weightles...

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    $45.00 - $45.00
    $45.00
    $45.00 - $45.00
    $45.00
  • Surratt Artistique Liquid Highlighter arm swatches on dark and medium light skin tones
    Surratt Artistique Liquid Highlighter frou frou with swatch
    $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00

    Surratt Artistique Liquid Highlighter

    Only 6 left!

    What it is: Inspired by Surratt's top-selling liquid blush, this creamy, luminous formula adds brightness and amplifies your skin’s radiance. In 3 ...

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    $54.00 - $54.00
    $54.00
    $54.00 - $54.00
    $54.00
  • R+Co Halfpipe Dry Wax Finishing Spray 5oz bottle
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    R+Co Halfpipe Dry Wax Finishing Spray 5oz

    Only 8 left!

    What it is: This dry wax finishing spray features an ultra-fine mist that delivers a workable, pliable texture that lifts hair with an invisible fe...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • By Terry Hyaluronic Lip Liner Nudissimo with swatch
    By Terry Hyaluronic Lip Liner Sexy Nude with swatch
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    By Terry Hyaluronic Lip Liner

    Only 1 left!

    Care & Contour Lip Definer. Clean, vegan, and up to 98% natural formula. A hydrating contour and care liner to sculpt and nourish lips all day ...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Bumble & Bumble Illuminated Color Shampoo Swatch texture
    Bumble & Bumble Illuminated Color Shampoo Bottle
    $38.00 - $113.00
    $38.00 - $113.00
    $38.00 - $113.00
    $38.00

    Bumble & Bumble Illuminated Color Shampoo

    Only 2 left!

    What it is:X color-safe hydration and +90% vibrancy instantly vs. untreated hair. Live in vibrant color with amplified vibrance and shine that enha...

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    $38.00 - $113.00
    $38.00 - $113.00
    $38.00 - $113.00
    $38.00
  • Leave in seal light swatchBumble & Bumble Illuminated Color Leave-In Seal Light Swatch Texture
    Bumble & Bumble Illuminated Color Leave-In Seal Light Tube
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Bumble & Bumble Illuminated Color Leave-In Seal Light

    Only 6 left!

    What it is:12 weeks of color fade fighting power.Love your color? Lock it in. This powerhouse protective leave in, the lightweight choice for fine ...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Make Up For Ever HD skin face essentials harmony palettes 1, 2 and 3 with arm swatches underneath
    Make Up For Ever HD Skin Face Essentials Palette Medium Half open
    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00

    Make Up For Ever HD Skin Face Essentials Palette

    9+ in stock

    What it is:Make Up For Ever's HD Skin Face Essentials Palette is back with 6 cream skin tone shades to unify, conceal and sculpt, and 6 complementa...

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    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00
  • MUFE Artist Sculpt Contour Powder Color Chart with Skin Tone Recommendation
    MUFE Artist Sculpt Contour Powder S400 Precious Latte with Swatch behind product
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Make Up For Ever Artist Sculpt Contour Powder

    Only 2 left!

    What it is:The super blendable pigments make it easier than ever to sculpt and enhance your features with a silky and buildable texture. Available ...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Danessa Myricks Yummy Skin Serum Skin Tint with 1 swatch behind
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    Danessa Myricks Yummy Skin Serum Skin Tint

    Only 9 left!

    What it is:Inspired by the post facial glow look, this skincare infused skin tint smooths while supercharging your skin with nourishing ingredien...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Danessa Myricks Yummy Skin Glow Serum Fresh Pressed with swatch
    Danessa Myricks Yummy Skin Glow Serum family picture. All three available shades
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Danessa Myricks Yummy Skin Glow Serum

    Only 3 left!

    What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow. Finish: Radiant Skin Type...

    View full details
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Jouer Sunswept Bronzer Dual Bronzer Palette Medium to Deep with swatch behind product.
    Jouer Sunswept Bronzer Dual Bronzer Palette Light to Medium with swatch behind product.
    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00

    Jouer Sunswept Bronzer Dual Bronzer Palette

    Only 2 left!

    This velvety matte bronzer duo is your shortcut to sunkissed. With two blendable shades for customizable warmth and soft sculpting, it sweeps on ef...

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    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00
  • Make Up For Ever Artist Resist Color Pencil 02 iron gray with swatch
    Make Up For Ever Artist Resist Color Pencil 01 whatever black with swatch
    $26.00 - $26.00
    $26.00
    $27.00
    $27.00 - $27.00
    $27.00

    Make Up For Ever Aqua Resist Color Pencil - NEW

    Only 8 left!

    A 24HR* waterproof eyeliner with an ultra-smooth glide and rich, creamy pigment delivering crisp lines or smoky eye looks. This smooth gel eyeliner...

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    $26.00 - $26.00
    $26.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Make up for ever color pencil color chart, name, number and finish type.
    Make up for ever artist color pencil 100 whatever black with swatch
    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00

    Make Up For Ever Artist Color Pencil

    9+ in stock

    Be at the center stage of the creation with the pencil that does it all. This range of 39 multi-use matte pencils can be used on cheeks, lip line, ...

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    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00
  • Ultra - Matte Chill Powder Blush - One Hit Wonder with green background.
    Ultra - Matte Chill Powder Blush - One Hit Wonder with pigment swatch behind.
    Sold out
    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00

    Melt Cosmetics Blush - NEW

    Out of stock

    Highly pigmented, stay all day blush to add a lively touch to any look. Chill Powder BlushThis soft matte Rosy nude gives a natural flush, for a ju...

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    $22.00 - $22.00
    $22.00
    $22.00 - $22.00
    $22.00
    Sold out
  • $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00

    L'Occitane Holiday 2026 Hand Cream Trio

    9+ in stock

    Three travel-ready hand creams, including new exclusive scents, only available during the Holiday season. Set comes pre-assembled in L'OCCITANE's s...

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    $37.00 - $37.00
    $37.00
    $37.00 - $37.00
    $37.00
  • Stila Liqua-Play Eye Shadow Shimmer shades applied around eyes of different skin tones
    Stila Liqua-Play Eye Shadow Shimmer bronzey with swatch behind
    $25.00 - $25.00
    $25.00
    $25.00 - $25.00
    $25.00

    Stila Liqua-Play Eye Shadow Shimmer

    Only 2 left!

    What It Is Stila Liqua-Play™ Eye Shadow Shimmer delivers luminous, dimensional color in an easy-to-use liquid formula. Fine metallic and reflective...

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    $25.00 - $25.00
    $25.00
    $25.00 - $25.00
    $25.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.