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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Rituel de Fille Soft Sorcery Weightless Serum Concealer swatches on different skin tones
    Rituel de Fille Soft Sorcery Weightless Serum Concealer 101 with swatch
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00

    Rituel de Fille Soft Sorcery Weightless Serum Concealer

    Only 2 left!

    Merging high-performance, consciously-formulated makeup and pioneering skincare innovation, this is a concealer unlike anything you have experience...

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    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00
  • Sold out
    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00

    Sara Happ The Lip Slip Gloss Whipped Vanilla

    Out of stock

    With the high-shine finish of a lip gloss and the nourishing results of our bestselling Lip Slip®, this blend of restorative natural oils and antio...

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    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00
    Sold out
  • Sold out
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Dermalogica Micellar Prebiotic Precleanse 5.1oz

    Out of stock

    Nourishing micellar milky precleanse lifts away dirt, oil, and make-up while helping balance skin’s microbiome with prebiotics. Gentle lightweight ...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
    Sold out
  • Rodial Glass Tint key points
    Rodial Glass Tint - Tinted Moisturizer 01 Capri with swatch
    $55.00 - $55.00
    $55.00
    $55.00 - $55.00
    $55.00

    Rodial Glass Tint

    Only 1 left!

    Infused with potent skincare actives for an unparalleled healthy glow. Developed with skincare at the forefront of the formula this 86% skincare-ba...

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    $55.00 - $55.00
    $55.00
    $55.00 - $55.00
    $55.00
  • Make Up For Ever HD Skin Blush & Glow Palette swatches on three different skin tones
    Make Up For Ever HD Skin Blush & Glow Palette open in front of packaging
    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00

    Make Up For Ever HD Skin Blush & Glow Palette

    9+ in stock

    What it is:Elevate your cheek game with this 12-pan palette that has 6 multi-finish blushes and 6 shimmering highlighters. The creamy, ultra-blenda...

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    $89.00 - $89.00
    $89.00
    $89.00 - $89.00
    $89.00
  • Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur Key Ingredients
    Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur
    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00

    Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur

    9+ in stock

    What it is:98.5% skincare-based formula wears comfortably while staying smudge, transfer, crease, fade & waterproof. Controls shine for up to 2...

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    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00
  • Nudestix STAX All Over Color Blush Balm swatches on different skin tones
    Nudestix STAX All Over Color Blush Balm Sunkissed with swatch
    Sale Sale
    $25.00
    $25.00 - $25.00
    $25.00
    $12.50
    $12.50 - $12.50
    $12.50

    Nudestix STAX All Over Color Blush Balm

    Only 5 left!

    WHAT IT IS: Nudestix STAX All Over Color Blush Balm, is a magnetic multi-stacking & multi-tasking makeup compact of monochromatic blush nudes t...

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    $25.00
    $25.00 - $25.00
    $25.00
    $12.50
    $12.50 - $12.50
    $12.50
    Sale Sale
  • Sold out
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Coola Refreshing Water Plumping Gel Serum 1oz

    Out of stock

    DescriptionA water-light gel serum that delivers clinically proven plumping hydration and SPF 30 protection. Hyaluronic Acid, Organic Aloe, and Org...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00
    Sold out
  • RMS Beauty Skin2Skin Blush and Bronzer Brush
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    RMS Beauty Skin2Skin Blush Brush

    Only 1 left!

    What It Is:A blush and bronzer brush What It Does:Expertly designed to mimic skin to skin makeup application it effortlessly blends blush and bronz...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Fresh Sugar Advanced Therapy Lip Rescue Ointment key ingredients
    Fresh Sugar Advanced Therapy Lip Rescue Ointment with swatch
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Fresh Sugar Advanced Therapy Lip Rescue Ointment

    In stock

    What it is:A lip ointment clinically proven to visibly repair dry, flaky lips & moisturize to relieve discomfort on dry skin areas for a smooth...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • Make Up For Ever Rouge Artist For Ever Lipstick 100 Empowered Beige - Matte with swatch
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00

    Make Up For Ever Rouge Artist For Ever Lipstick

    Only 4 left!

    What it is:A creamy, highly pigmented lipstick with a soft, weightless feel for up to 16 hours of comfortable wear. The velvety formula provides fu...

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    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00
  • Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil arm swatches of rose dew, crush and bite on different skin tones
    Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil group pic of all available shades
    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00

    Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil

    Only 2 left!

    What it is:Enriched with peptides, botanicals and organic skincare ingredients, this luxuriously creamy formula merges makeup and lipcare to create...

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    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Rituel De Fille 3 Drop Weightless Serum Foundation swatches on different skin tones
    Rituel De Fille 3 Drop Weightless Serum Foundation stylized bottle on top of product
    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    Rituel De Fille 3 Drop Weightless Serum Foundation

    Only 1 left!

    3 Drop Weightless Serum Foundation works like magic for a truly transformative yet utterly natural effect. This innovative formula smooths and unif...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • Cozzette Stargaze Glitter Pigment arm swatches
    Cozzette Stargaze Glitter Pigment swatch chart
    Sale Sale
    $16.00
    $16.00 - $16.00
    $16.00
    $8.00
    $8.00 - $8.00
    $8.00

    Cozzette Stargaze Glitter Pigment

    Only 1 left!

    STARGAZE GLITTER PIGMENTS, inspired by couture fashion and club kid style! These vibrant pigments bring high fashion and avant-garde flair to your ...

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    $16.00
    $16.00 - $16.00
    $16.00
    $8.00
    $8.00 - $8.00
    $8.00
    Sale Sale
  • Skin Illustrator Sunburn Single Pot fizzle pop
    Skin Illustrator Sunburn Single Pots - 6
    $21.00 - $21.00
    $21.00
    $21.00 - $21.00
    $21.00

    Skin Illustrator Sunburn Single Pots

    In stock

    What it is:The Skin Illustrator Sunburn Singles features colors for creating multiple stages of realistic sunburn, designed to work on a wide range...

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    $21.00 - $21.00
    $21.00
    $21.00 - $21.00
    $21.00
  • Kevyn Aucoin The Contour Book: Sculpt and Define Contour Book Volume IV shades swatched with names
    Kevyn Aucoin The Contour Book: Sculpt and Define Contour Book Volume IV open
    $95.00 - $95.00
    $95.00
    $95.00 - $95.00
    $95.00

    Kevyn Aucoin The Contour Book: Sculpt and Define Contour Book Volume IV

    Only 3 left!

    What it is:Introducing the new Sculpt + Define Contour Book Volume IV, featuring an exclusive selection of 8 multi-use shades in an all-new, butter...

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    $95.00 - $95.00
    $95.00
    $95.00 - $95.00
    $95.00
  • Make Up For Ever Artist Color Pencil Extreme color swatch chart
    Make Up For Ever Artist Color Pencil Extreme 128 Lively Peony - Peachy Nude
    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00

    Make Up For Ever Artist Color Pencil Extreme

    9+ in stock

    What it is:This waterproof, transfer-proof pencil is ideal for definition that won't feather or fade. The ultra-creamy texture glides with ease and...

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    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00
  • 600 Anywhere Caffine Eyeshadow Mini Palette arm swatches on different skintones
    600 Anywhere Caffine Eyeshadow Mini Palette open
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Make Up For Ever Artist To Go Eyeshadow Mini Palette

    Only 2 left!

    What it is:A compact eyeshadow palette with ultra-blendable, buildable shadows in creamy mattes and luminous shimmers for endless looks and all-day...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • NYX Duck Plump High Pigment Lip Gloss swatches minus clear
    NYX Duck Plump High Pigment Lip Gloss bangin bare with swatch
    Sale Sale
    $13.00
    $13.00 - $13.00
    $13.00
    $6.50
    $6.50 - $6.50
    $6.50

    NYX Duck Plump High Pigment Lip Gloss

    Only 5 left!

    What it is:CAUTION! CAUTION! May cause duck lips! Get instant and overtime plumping for the ultimate ducking pout with Duck Plump Extreme Sensation...

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    $13.00
    $13.00 - $13.00
    $13.00
    $6.50
    $6.50 - $6.50
    $6.50
    Sale Sale
  • NYX Buttermelt Blush Color Shade Chart. Shade names under individual blushes
    NYX Buttermelt Blush my butta half with swatch
    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00

    NYX Buttermelt Blush

    Only 8 left!

    What it is:Buttermelt Blush blends seamlessly like a powder & glides like butta, in soft matte and glowy finishes. Infused with mango butter, a...

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    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00
  • Bumble and Bumble Hairdresser's Invisible Oil Long Lasting Cream 6 oil blend ingredients
    Bumble and Bumble Hairdresser's Invisible Oil Long Lasting Cream family picture
    $16.00 - $38.00
    $16.00 - $38.00
    $16.00 - $38.00
    $16.00

    Bumble and Bumble Hairdresser's Invisible Oil Long Lasting Cream

    Only 1 left!

    What it is:Hydration to unlock style. This lightweight styling cream wraps hair in flexible hold, plus delivers 3 days of hydration and frizz reduc...

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    $16.00 - $38.00
    $16.00 - $38.00
    $16.00 - $38.00
    $16.00
  • Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner arm swatches on different skin tones light, medium and dark
    Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner family picture
    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00

    Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner

    Only 1 left!

    The perfect line meets the perfect smudge in this ultimate no-budge pencil. A gel-based formula allows for effortless play and no-skip application ...

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    $24.00 - $24.00
    $24.00
    $24.00 - $24.00
    $24.00
  • Embryolisse Gentle Waterproof Make-Up Remover Milk 6.76oz
    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00

    Embryolisse Gentle Waterproof Make-Up Remover Milk 6.76oz

    Only 2 left!

    Benefits: Removes even long-lasting/waterproof make-up Moisturizes durably Soothes even the most sensitive skin Cleanses gently 95% ingredients fr...

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    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Rituel de Fille Creature Of Light Full-Face Serum Illuminator arm swatches on different skin tones
    Rituel de Fille Creature Of Light Full-Face Serum Illuminator stylized family picture
    $43.00 - $43.00
    $43.00
    $43.00 - $43.00
    $43.00

    Rituel de Fille Creature Of Light Full-Face Serum Illuminator

    Only 1 left!

    What it is:The effect that Creature of Light imparts is subtle but unmistakable, which is why it is so beautiful when worn either with or without m...

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    $43.00 - $43.00
    $43.00
    $43.00 - $43.00
    $43.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.