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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • House of Lashes Purrr lash band close up
    House of Lashes Purrr
    $12.00 - $12.00
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    House of Lashes Purrr

    9+ in stock

    A weightless, flexible, and customizable lash woven on a flexible Jelly Band™ to seamlessly fit your lash line for all-day wear. Wispy clusters add...

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    $12.00 - $12.00
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  • House of Lashes Kitty Cat close up of lash band
    House of Lashes Kitty Cat
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    House of Lashes Kitty Cat

    9+ in stock

    A weightless, flexible, and customizable lash woven on a flexible Jelly Band™ to seamlessly fit your lash line for all-day wear. Natural volume and...

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    $12.00 - $12.00
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    House of Lashes Tigress

    9+ in stock

    A weightless, flexible, and customizable false lash woven on a flexible Jelly Band to seamlessly fit your lash line for all day wear. Made with 100...

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    $12.00 - $12.00
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  • Chantecaille Rose de Mai Radiant Lip Balm with swatch behind
    $55.00 - $55.00
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    Chantecaille Rose de Mai Radiant Lip Balm

    Only 5 left!

    Apply directly to the lips, as needed throughout the day. May be worn alone or lightly applied as a nourishing layer under lip stick. Ingredients...

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  • Glasshouse Candle Christmas Winter Wonderland next to product box
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    Glasshouse Candle Christmas Winter Wonderland

    Only 3 left!

    Top Notes: Pine Needles, Eucalyptus, AppleMiddle Notes: Red Fruits, Fir Balsam, SpruceBase Notes: Cedarwood About the fragrance: A full bodied frag...

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    $55.00 - $55.00
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  • Caviar Lime Cleansing Foam on limes
    Caviar Lime Cleansing Foam 5.7oz
    $30.00 - $30.00
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    PurErb Cavliar Lime Cleansing Foam

    Only 3 left!

    What it is:This refreshing cleansing foam melts into a creamy lather to gentle and effectively lift makeup, SPF, and excess sebum away, leaving you...

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    $30.00 - $30.00
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  • PruErb Bare Beauty Cleansing Oil 6oz with model using
    PurErb Bare Beauty Cleansing Oil 6oz bottle
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    PurErb Bare Beauty Cleansing Oil

    Only 2 left!

    What it is:This luxurious cleanser is formulated with skin-loving botanical oils to help replenish the skin’s fatty acid moisture barrier. It clean...

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    $32.00 - $32.00
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  • Rituel de Fille Levitation Lash Lifting + Lengthening Mascara Midnight Black with swatch
    $28.00 - $28.00
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    Rituel de Fille Levitation Mascara - Midnight Black

    Only 6 left!

    With Levitation Lash Lifting + Lengthening Mascara, we have created the ultimate all-in-one formula for volume, length, lift and separation. It off...

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    $28.00 - $28.00
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  • RMS Beauty Legendary Lip Oil swatches on light and dark skin tone arms with names.
    RMS Beauty Legendary Lip Oils thumbnail. All color variants shown (9)
    $26.00 - $26.00
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    RMS Beauty Legendary Lip Oil

    Only 2 left!

    What it Is:Like skincare for your lips, this delightfully plush and ultra-nourishing lip oil delivers alluring color and high-shine that’s never st...

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    $26.00 - $26.00
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  • By Terry Hyaluronic Serum Concealer swatches (12) on models of different skin tones
    By Terry Hyaluronic Serum Concealer 1 Rosy Light with swatch
    $48.00 - $48.00
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    By Terry Hyaluronic Serum Concealer

    Only 2 left!

    Meet your all-in-one concealer: conceal dark circles, blur imperfections, correct puffiness, fill fine lines, brighten dull complexion, reduce sign...

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    $48.00 - $48.00
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  • Rituel de Fille Soft Sorcery Weightless Serum Concealer swatches on different skin tones
    Rituel de Fille Soft Sorcery Weightless Serum Concealer 101 with swatch
    $29.00 - $29.00
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    Rituel de Fille Soft Sorcery Weightless Serum Concealer

    Only 2 left!

    Merging high-performance, consciously-formulated makeup and pioneering skincare innovation, this is a concealer unlike anything you have experience...

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    $29.00 - $29.00
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    Sara Happ The Lip Slip Gloss Whipped Vanilla

    Only 1 left!

    With the high-shine finish of a lip gloss and the nourishing results of our bestselling Lip Slip®, this blend of restorative natural oils and antio...

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    $24.00 - $24.00
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  • Sold out
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    Dermalogica Micellar Prebiotic Precleanse 5.1oz

    Out of stock

    Nourishing micellar milky precleanse lifts away dirt, oil, and make-up while helping balance skin’s microbiome with prebiotics. Gentle lightweight ...

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    $49.00 - $49.00
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    Sold out
  • Rodial Glass Tint key points
    Rodial Glass Tint - Tinted Moisturizer 01 Capri with swatch
    $55.00 - $55.00
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    Rodial Glass Tint

    Only 2 left!

    Infused with potent skincare actives for an unparalleled healthy glow. Developed with skincare at the forefront of the formula this 86% skincare-ba...

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    $55.00 - $55.00
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  • Make Up For Ever HD Skin Blush & Glow Palette swatches on three different skin tones
    Make Up For Ever HD Skin Blush & Glow Palette open in front of packaging
    $89.00 - $89.00
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    Make Up For Ever HD Skin Blush & Glow Palette

    9+ in stock

    What it is:Elevate your cheek game with this 12-pan palette that has 6 multi-finish blushes and 6 shimmering highlighters. The creamy, ultra-blenda...

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    $89.00 - $89.00
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  • Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur Key Ingredients
    Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur
    $40.00 - $40.00
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    Laura Mercier Translucent Hydrating Setting Spray Ultra-Blur

    9+ in stock

    What it is:98.5% skincare-based formula wears comfortably while staying smudge, transfer, crease, fade & waterproof. Controls shine for up to 2...

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    $40.00 - $40.00
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  • Nudestix STAX All Over Color Blush Balm swatches on different skin tones
    Nudestix STAX All Over Color Blush Balm Sunkissed with swatch
    $25.00 - $25.00
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    Nudestix STAX All Over Color Blush Balm

    Only 5 left!

    WHAT IT IS: Nudestix STAX All Over Color Blush Balm, is a magnetic multi-stacking & multi-tasking makeup compact of monochromatic blush nudes t...

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    $25.00 - $25.00
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    Coola Refreshing Water Plumping Gel Serum 1oz

    Only 2 left!

    DescriptionA water-light gel serum that delivers clinically proven plumping hydration and SPF 30 protection. Hyaluronic Acid, Organic Aloe, and Org...

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    $48.00 - $48.00
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  • RMS Beauty Skin2Skin Blush and Bronzer Brush
    $39.00 - $39.00
    $39.00
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    RMS Beauty Skin2Skin Blush Brush

    Only 1 left!

    What It Is:A blush and bronzer brush What It Does:Expertly designed to mimic skin to skin makeup application it effortlessly blends blush and bronz...

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    $39.00 - $39.00
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  • Fresh Sugar Advanced Therapy Lip Rescue Ointment key ingredients
    Fresh Sugar Advanced Therapy Lip Rescue Ointment with swatch
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Fresh Sugar Advanced Therapy Lip Rescue Ointment

    In stock

    What it is:A lip ointment clinically proven to visibly repair dry, flaky lips & moisturize to relieve discomfort on dry skin areas for a smooth...

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    $28.00 - $28.00
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  • Make Up For Ever Rouge Artist For Ever Lipstick 100 Empowered Beige - Matte with swatch
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
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    Make Up For Ever Rouge Artist For Ever Lipstick

    Only 2 left!

    What it is:A creamy, highly pigmented lipstick with a soft, weightless feel for up to 16 hours of comfortable wear. The velvety formula provides fu...

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    $29.00 - $29.00
    $29.00
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  • Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil arm swatches of rose dew, crush and bite on different skin tones
    Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil group pic of all available shades
    $27.00 - $27.00
    $27.00
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    Rituel De Fille Thorn Bite Peptide Plump Creme Lip Oil

    Only 4 left!

    What it is:Enriched with peptides, botanicals and organic skincare ingredients, this luxuriously creamy formula merges makeup and lipcare to create...

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    $27.00 - $27.00
    $27.00
    $27.00 - $27.00
    $27.00
  • Rituel De Fille 3 Drop Weightless Serum Foundation swatches on different skin tones
    Rituel De Fille 3 Drop Weightless Serum Foundation stylized bottle on top of product
    $42.00 - $42.00
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    $42.00 - $42.00
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    Rituel De Fille 3 Drop Weightless Serum Foundation

    Only 2 left!

    3 Drop Weightless Serum Foundation works like magic for a truly transformative yet utterly natural effect. This innovative formula smooths and unif...

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    $42.00 - $42.00
    $42.00
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  • Cozzette Stargaze Glitter Pigment arm swatches
    Cozzette Stargaze Glitter Pigment swatch chart
    $16.00 - $16.00
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    Cozzette Stargaze Glitter Pigment

    Only 1 left!

    STARGAZE GLITTER PIGMENTS, inspired by couture fashion and club kid style! These vibrant pigments bring high fashion and avant-garde flair to your ...

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    $16.00 - $16.00
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FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.