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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Kevyn Aucoin In Perspective Eyeliner Pencil White uncapped with swatch behind
    Kevyn Aucoin In Perspective Eyeliner Pencil swatches on different skin tones - medium, light and dark
    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00

    Kevyn Aucoin In Perspective Eyeliner Pencil

    Only 4 left!

    Crafted with both pros and everyday users in mind, these eyeliners offer the flexibility of a kajal pencil with the staying power of a waterproof f...

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    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00
  • Make Up For Ever HD Skin Perfecting Pressed Powder 0.2 Lavender with swatch
    Make Up For Ever HD Skin Perfecting Pressed Powder 0.1 Translucent with swatch
    $22.00 - $44.00
    $22.00 - $44.00
    $22.00 - $44.00
    $22.00

    Make Up For Ever HD Skin Perfecting Pressed Powder

    9+ in stock

    NEXT-LEVEL BLUR The powder seamlessly blurs pores and smooths fine lines for all-day flawless finsih!In an independent study 99% of consumers agree...

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    $22.00 - $44.00
    $22.00 - $44.00
    $22.00 - $44.00
    $22.00
  • Make Up For Ever HD SKIN Perfecting Loose Powder product on white backgrond
    Make Up For Ever HD SKIN Perfecting Loose Powder
    $23.00 - $42.00
    $23.00 - $42.00
    $23.00 - $42.00
    $23.00

    Make Up For Ever HD SKIN Perfecting Loose Powder

    9+ in stock

    BLUR BEYOND LIMITS This new formula delivers a multidimensional blur that smooths skin instantly, minimizing the appearance of pores and fine lines...

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    $23.00 - $42.00
    $23.00 - $42.00
    $23.00 - $42.00
    $23.00
  • Koh Gen Do The Powder with swatch above
    Koh Gen Do The Powder open with lid leaning against product vessel
    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Koh Gen Do The Powder

    Only 1 left!

    Unlock long-lasting hydration with every layer of this skincare powder. Its silky, soft texture melts into your skin, leaving it feeling luxuriousl...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • RMS Beauty Coconut Clean Cleansing Balm 3-in-1 steps of use
    RMS Beauty Coconut Clean Cleansing Balm
    $23.00 - $48.00
    $23.00 - $48.00
    $23.00 - $48.00
    $23.00

    RMS Beauty Coconut Clean Cleansing Balm

    Only 1 left!

    What it Is:An ultra-nourishing, clean cleansing balm that effortlessly removes stubborn makeup, sunscreen, and surface impurities while keeping moi...

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    $23.00 - $48.00
    $23.00 - $48.00
    $23.00 - $48.00
    $23.00
  • RMS Beauty Cashmere Matte Eyelight swatches with names
    RMS Beauty Cashmere Matte Eyelights styled on swatches
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    RMS Beauty Cashmere Matte Eyelight

    Only 4 left!

    What it Is:The same Eyelights formula you know and love now with a cashmere-soft, matte pearl finish. These long-wearing, creaseproof cream eyeshad...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Murad Multi-Vitamin Clear Coat Broad Spectrum SPF 50 swatch
    Murad Multi-Vitamin Clear Coat Broad Spectrum SPF 50 1.7oz
    Sold out
    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    Murad Multi-Vitamin Clear Coat Broad Spectrum SPF 50

    Out of stock

    What it is: Introducing sunscreen that actually improves skin health. As a dermatologist- and pharmacist-founded brand, Murad has been fortifying s...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
    Sold out
  • Murad Retinol Youth Renewal Face Oil Drops against green gradient background with text of key selling points
    Murad Retinol Youth Renewal Face Oil Drops 1oz
    $74.00 - $74.00
    $74.00
    $74.00 - $74.00
    $74.00

    Murad Retinol Youth Renewal Face Oil Drops

    Only 2 left!

    What it is:Experience the line-smoothing benefits of retinol in a luxe, multifunctional facial oil, formulated to complement any skincare regimen a...

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    $74.00 - $74.00
    $74.00
    $74.00 - $74.00
    $74.00
  • Murad Cellular Hydration Repair Face Oil Drops on pink gradient background and key selling points text
    Murad Cellular Hydration Repair Face Oil Drops 1oz
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    Murad Cellular Hydration Repair Face Oil Drops

    Only 3 left!

    What it is: Why should you care about your skin barrier? Because a healthy skin barrier is the difference between smooth and radiant skin, or flaky...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Murad Gentle Glycolic Acid Resurfacing Serum for Sensitive Skin key ingredients text over swatch
    Murad Gentle Glycolic Acid Resurfacing Serum for Sensitive Skin 1oz
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    Murad Gentle Glycolic Acid Resurfacing Serum for Sensitive Skin

    Only 2 left!

    What it is:Sensitive skin usually means exfoliation is a no-go. But now, you can relieve signs of sensitivity—and even fortify your skin against fu...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Murad Heartleaf Calming Cream Moisturizer for Sensitive Skin and Eczema-Prone Skin key ingredients text over swatch
    Murad Heartleaf Calming Cream Moisturizer for Sensitive Skin and Eczema-Prone Skin 1.7oz
    $63.00 - $63.00
    $63.00
    $63.00 - $63.00
    $63.00

    Murad Heartleaf Calming Cream Moisturizer for Sensitive Skin and Eczema-Prone Skin

    Only 3 left!

    Moisturizes immediately to replenish lost hydration, fortify skin’s strength, and boost resilience Instantly wrap skin in calming comfort with ...

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    $63.00 - $63.00
    $63.00
    $63.00 - $63.00
    $63.00
  • Murad Heartleaf Soothing Face Cleanser for Sensitive and Eczema-Prone Skin key ingredients text over swatch
    Murad Heartleaf Soothing Face Cleanser for Sensitive and Eczema-Prone Skin 5oz
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00

    Murad Heartleaf Soothing Face Cleanser for Sensitive and Eczema-Prone Skin

    Only 1 left!

    What it is: Cleanse away sensitive skin. Non-foaming, gel-cream texture glides gently over skin to gently remove sunscreen, makeup and impurities t...

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    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00
  • NYX The Face Glue Primer use all over face
    NYX The Face Glue Primer 1.18oz with swatch
    $9.00 - $9.00
    $9.00
    $9.00 - $9.00
    $9.00

    NYX The Face Glue Primer

    9+ in stock

    Make your makeup stick like glue with NYX Professional Makeup's Face Glue Gripping Primer! This face gripping primer gives you all of the glue and ...

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    $9.00 - $9.00
    $9.00
    $9.00 - $9.00
    $9.00
  • NYX The Face Glue Setting Spray key benefits text
    NYX The Face Glue Setting Spray 2.03oz with droplets behind
    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00

    NYX The Face Glue Setting Spray

    9+ in stock

    Don't just lock it down, GLUE it down with The Face Glue Setting Spray! This makeup gripping, transfer-resistant setting spray seals in your lewk f...

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    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00
  • Dermalogica Biolumin-C Heat Aging Protector SPF50 key benefits
    Dermalogica Biolumin-C Heat Aging Protector SPF50 1.7oz
    $79.00 - $79.00
    $79.00
    $79.00 - $79.00
    $79.00

    Dermalogica Biolumin-C Heat Aging Protector SPF50 1.7oz

    Only 2 left!

    recommended for:​•dullness​•dryness•uneven texture​•irritated skin​ Beat the heat: daily moisturizer with SPF 50 helps defend against signs of skin...

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    $79.00 - $79.00
    $79.00
    $79.00 - $79.00
    $79.00
  • Nudestix Hydrating Peptide Lip Butter Dolce Nude tube with swatch behind
    Nudestix Hydrating Peptide Lip Butter Candy Kiss tube with swatch behind
    $20.00 - $20.00
    $20.00
    $20.00 - $20.00
    $20.00

    Nudestix Hydrating Peptide Lip Butter

    In stock

    Ripe avocado and shea butters melt to instantly soften the lip texture and lock in moisture for all-day glossy hydration. 2% Tripeptide Complex *pl...

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    $20.00 - $20.00
    $20.00
    $20.00 - $20.00
    $20.00
  • Jouer Skin BarrIer balm with swatch behind
    Jouer Skin BarrIer balm against white background
    $50.00 - $50.00
    $50.00
    $50.00 - $50.00
    $50.00

    Jouer Skin Barrier Balm

    Only 6 left!

    Lock in your skincare routine with our Skin Barrier Balm, designed to enhance and protect your skin's natural glow. Enriched with Beraca Triple A a...

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    $50.00 - $50.00
    $50.00
    $50.00 - $50.00
    $50.00
  • Make Up For Ever Super Boost Skin Tint swatches on 6 different skin tones 3 swatches per model.
    Make Up For Ever Super Boost Skin Tint 01 with swatch
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Make Up For Ever Super Boost Skin Tint

    Only 1 left!

    BUILDABLE COVERAGEWhether you’re aiming for a natural, no-makeup look or medium coverage with a healthy skin finish, Super Boost Skin Tint adapts t...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Make Up For Ever Super Boost Lip Gloss swatches on arms of 3 different skin tones
    Make Up For Ever Super Boost Lip Gloss 01 Crystal with swatch
    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00

    Make Up For Ever Super Boost Lip Gloss

    9+ in stock

    HYDRATION THAT LASTSInfused with Hyaluronic Acid, Super Boost Lip Gloss deeply moisturizes for up to 24 hours.* Say goodbye to dry, chapped lips an...

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    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00
  • Lemonhead Starlites Mini Glitter Trio volume 2 jars open
    Lemonhead Starlites Mini Glitter Trio volume 1 jars open
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Lemonhead Starlites Mini Glitter Trio

    Only 1 left!

    Take these minis everywhere — from festivals to nights out — and watch heads turn as you light up the scene. Because sparkle isn't just an accessor...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Anastasia Beverly Hills Fall Romance Palette swatches on 3 different skin tones -light, medium, dark
    Anastasia Beverly Hills Fall Romance Palette open
    $55.00 - $55.00
    $55.00
    $55.00 - $55.00
    $55.00

    Anastasia Beverly Hills Fall Romance Palette

    Only 7 left!

    Introducing Fall Romance Eyeshadow Palette—a provocative blend of decadent shades, featuring 12 seductive jewel-toned metallic and rich neutral eye...

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    $55.00 - $55.00
    $55.00
    $55.00 - $55.00
    $55.00
  • Kevyn Aucoin Celestial Lip Gloss swatches
    Kevyn Aucoin Celestial Lip Gloss Stacy with swatch
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    Kevyn Aucoin Celestial Lip Gloss

    Only 5 left!

    Infused with nourishing Vitamin E and Ricinoleic Acid*, plus a unique gelling agent that delivers an instantly visible, three-dimensional plumping ...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Fresh Signature Hand Cream Trio Gift Set contents
    Fresh Signature Hand Cream Trio Gift Set box
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Fresh Signature Hand Cream Trio Gift Set

    Only 2 left!

    What it is:3-piece set with hydrating hand creams that hydrate, moisturize, refresh, soften and smooth. Key Benefits: Hydrates Moisturizes Refresh...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • House of Lashes Femme Fatale lash band closeup
    House of Lashes Femme Fatale
    $12.00 - $12.00
    $12.00
    $12.00 - $12.00
    $12.00

    House of Lashes Femme Fatale

    9+ in stock

    A weightless, flexible, and customizable lash woven on a flexible Jelly Band™ to seamlessly fit your lash line for all-day wear. Flared 3D outer co...

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    $12.00 - $12.00
    $12.00
    $12.00 - $12.00
    $12.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.