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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Convertible Color Nourishing Liqua-Tint Sweet Petunia with swatch behind
    Convertible Color Nourishing Liqua-Tint Cool Bloom with swatch behind
    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00

    Stila Convertible Color Nourishing Liqua-Tint

    Only 2 left!

    It’s color plus skincare. Blended with melt-right-in color pearls for skin-true hues and a soft-blur finish in a lightweight liquid form. Think of ...

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    $26.00 - $26.00
    $26.00
    $26.00 - $26.00
    $26.00
  • Jouer Perfecting Puff Set
    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00

    Jouer Perfecting Puff Set

    Only 4 left!

    A set of two ultra-soft puffs designed to perfect your application of ourBrightening Powders in smaller areas of the face. These reusable, velvetyp...

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    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00
  • Jouer Essential Powder Brush
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Jouer Essential Powder Brush

    Only 2 left!

    This multi-use powder brush is your go-to tool for seamlessly applyingyour favorite powders, whether you’re setting your base, adding a softdusting...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • Jouer Brightening Powder Soft Focus Pressed Powder Peach
    Jouer Brightening Powder Soft Focus Pressed Powder Pink
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Jouer Brightening Powder Soft Focus Pressed Powder

    Only 2 left!

    Features and Benefits: Soft Matte Finish Hydrating Brightening Talc Free Reduces shine without feeling dry or cakey, putting your natural radianc...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Mufe Artist Liquid Color Swatches
    Make Up For Ever Artist Liquid Color Matte 001 whatever black with swatch
    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00

    Make Up For Ever Artist Liquid Color

    9+ in stock

    What it is: A lightweight, transfer-proof cheek and lip color with a comfortable, creamy texture and blurred matte finish. This multi-use, weightle...

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    $33.00 - $33.00
    $33.00
    $33.00 - $33.00
    $33.00
  • RMS ReDimension Hydra Eyes Quartet Shade Names
    RMS ReDimension Hydra Eyes Quartet Wild Velvet
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    RMS ReDimension Hydra Eyes Quartet

    Only 6 left!

    What it Is: A clean, talc-free eyeshadow palette featuring four richly pigmented, multi-finish shades—matte, satin, and metallic—for endless eye-ca...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Make Up For Ever Volume Artist Mascara applied to 3 different lash types
    Make Up For Ever Volume Artist Mascara
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00

    Make Up For Ever Volume Artist Mascara

    Only 4 left!

    What It IsAn endlessly buildable volumizing and lengthening mascara featuring a custom-designed brush for smooth, clump-free application with every...

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    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00
  • melt blurr cream primer styled
    melt blurr cream primer 1oz
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    Melt Blurr Cream

    9+ in stock

    What it is:A skin-smoothing primer that instantly perfects, blurs, and balances for a flawless finish—no filter needed. What it does:Create the loo...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • Danessa Myricks Freedom Palette Everyday Magic arm swatches with shade names
    Danessa Myricks Mini Freedom Palette Everyday Magic
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Danessa Myricks Freedom Palette Everyday Magic

    9+ in stock

    What it doesThe Must-Have Neutrals from the limited edition, viral Lightwork VII Freedom Palette. These six essential shades deliver everyday magic...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00
  • DM Barrier Boost Serum clinical study participant claims
    DM 10/10 Barrier Boost Serum 1.7oz with swatch
    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    Danessa Myricks 10/10 Barrier Boost HA & Ectoin Plumping Serum 1.7oz

    9+ in stock

    What it doesPowered by 10 different molecular weights of Hyaluronic Acid to replenish skin with deep hydration both instantly and over time while E...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • rms ReFresh Eye Brightener SPF 30 in shade Adore shown with creamy peach-tone swatch on white background
    rms ReFresh Eye Brightener SPF 30 tubes displayed in a flat lay with multiple shade swatches
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    RMS ReFresh Eye Brightener SPF30

    Only 3 left!

    What It Is:A multi-tasking eye serum from RMS Beauty designed to restore moisture to the delicate eye area while providing mineral-based protection...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Smashbox Always On Eye Shadow Stick swatches on 3 different skin tones with shade names on the right of screen
    Smashbox Always On Eye Shadow Stick thumbnail of available shades
    $25.00 - $25.00
    $25.00
    $25.00 - $25.00
    $25.00

    Smashbox Always On Eye Shadow Stick

    Only 4 left!

    What it is:A high-performance eyeshadow stick with a precision tip that effortlessly glides on to shape, define, and line every eye. This creamy fo...

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    $25.00 - $25.00
    $25.00
    $25.00 - $25.00
    $25.00
  • Make Up For Ever Artist Color Cream All Around White with swatch behind
    Make Up For Ever Artist Color Cream Whatever Black with swatch behind
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Make Up For Ever Artist Color Cream

    9+ in stock

    What it is:This silky, weightless cream delivers bold color that blends with ease and locks in place. The versatile formula can be used to create a...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Make Up For Ever Artist Color Palette - Universal arm swatches on four different skintones.
    Make Up For Ever Artist Color Palette - Universal open palette showcasing shades
    Sold out
    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Make Up For Ever Artist Color Palette - Universal

    Out of stock

    VERSATILE SHADES FOR EVERY MOOD Unleash your creativity with this all-in-one eye, lip, and face* palette featuring 12 stunning shades. Whether you'...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
    Sold out
  • Embers Eyeshadow Mini Arm swatches
    Embers Eyeshadow Mini Open
    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00

    Anastasia Beverly Hills Embers Mini Eyeshadow Palette

    Only 8 left!

    What it is:Anastasia Beverly Hills Embers Mini Eyeshadow Palette was designed to spark artistry with depth, warmth, and intensity. Featuring 9 full...

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    $32.00 - $32.00
    $32.00
    $32.00 - $32.00
    $32.00
  • Smashbox Stay In Focus Iconic Face Primer Duo - photo finish smooth and blur
    Smashbox Stay In Focus Iconic Face Primer Duo
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Smashbox Stay In Focus Iconic Face Primer Duo

    Only 6 left!

    Prepare for the holidays with this full-size primer set from Smashbox, designed to smooth and blur fine lines for a soft, satin-like finish. Use a ...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00
  • Anastasia Beverly Hills MicroStroke Brow Pens swatched on 3 different skin tones with shade names
    Anastasia Beverly Hills MicroStroke Brow Pen Blonde with swatch
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Anastasia Beverly Hills MicroStroke Brow Pen

    Only 5 left!

    What it is:MicroStroke Brow Pen delivers unparalleled precision and buildable dimension for full, defined brows that last up to 24 hours. Its micro...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • DM Liquid Blurring Balm Ingredients
    DM Liquid Blurring Balm Family
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00

    Danessa Myricks Yummy Skin Liquid Blurring Balm Spray

    9+ in stock

    What it is:A weightless, blurring setting spray powered by Upsalite® to set makeup and refine texture. No matter what you wear, this spray helps yo...

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    $23.00 - $36.00
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00
  • NYX Buttermelt Glaze Soft Glow Skin Tint swatches on different skin tones
    NYX Buttermelt Glaze Soft Glow Skin Tint 01 whipped butta with swatch behind
    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00

    NYX Buttermelt Glaze Soft Glow Skin Tint SPF30

    Only 6 left!

    What it is:Get an instant glowing, glazed skin look with Buttermelt Glaze Soft Glow Skin Tint. A skin tint formula that is butta than the rest! Our...

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    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00
  • $19.00 - $48.00
    $19.00 - $48.00
    $19.00 - $48.00
    $19.00

    Supergoop! Unseen Sunscreen SPF 50

    Only 8 left!

    What Makes It Super Now non-acnegenic for acne-prone & sensitive skin Enhanced SPF 50 & lighter than ever! No white cast on all skin tones...

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    $19.00 - $48.00
    $19.00 - $48.00
    $19.00 - $48.00
    $19.00
  • Stila Pocket Play Eye Shadow Palette Berry Bouquet
    Stila Pocket Play Shadow Palettes 2x2 grid
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    Stila Pocket Play Shadow Palette

    Only 8 left!

    What it is:One Palette. Unlimited Looks. This multi-mix compact is expertly curated to create endless looks. A 5-shade palette of silky-powder shad...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Kevyn Aucoin Sensual Skin Highlighter Supernova Closed compact
    Kevyn Aucoin Sensual Skin Highlighter Supernova
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    Kevyn Aucoin Sensual Skin Highlighter Supernova

    Only 3 left!

    The Sensual Skin Highlighter delivers a refined radiance with a satin / silk finish that catches the light in all the right places. Infused with Vi...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Kevyn Aucoin Cream/Powder Highlighter Brush
    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00

    Kevyn Aucoin Cream/Powder Highlighter Brush

    Only 3 left!

    The domed, dual-tone brush head with tapered edges adapts to your face’s natural curves and intuitively guides your hand for the perfect applicatio...

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    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00
  • Kevyn Aucoin Cream/Powder Bronzer Brush
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Kevyn Aucoin Cream/Powder Bronzer Brush

    Only 3 left!

    The domed, dual-tone brush head with tapered edges adapts to your face’s natural curves and intuitively guides your hand for the perfect applicatio...

    View full details
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.