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New Makeup Products | Pro-Grade Makeup, Hair, SFX & Cosmetic Tools from Around the World

Stay ahead of the craft. The New Arrivals section at Frends Beauty is where professional artists discover the latest in new makeup products, hair care and tools, SFX makeup, and specialized gear for the set, studio, or stage. From local indie brands to imported essentials, this collection is curated to serve working makeup artists, hair stylists, SFX teams, and educators who demand high performance and professional results, and it’s constantly updating.

Whether you're building a new kit, prepping for a production, or just staying sharp, explore new cosmetic products and tools that meet union standards, global trends, and practical on-set needs.

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  • Smashbox Stay In Focus Iconic Face Primer Duo - photo finish smooth and blur
    Smashbox Stay In Focus Iconic Face Primer Duo
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Smashbox Stay In Focus Iconic Face Primer Duo

    9+ in stock

    Prepare for the holidays with this full-size primer set from Smashbox, designed to smooth and blur fine lines for a soft, satin-like finish. Use a ...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00
  • Anastasia Beverly Hills MicroStroke Brow Pens swatched on 3 different skin tones with shade names
    Anastasia Beverly Hills MicroStroke Brow Pen Blonde with swatch
    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00

    Anastasia Beverly Hills MicroStroke Brow Pen

    Only 6 left!

    What it is:MicroStroke Brow Pen delivers unparalleled precision and buildable dimension for full, defined brows that last up to 24 hours. Its micro...

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    $28.00 - $28.00
    $28.00
    $28.00 - $28.00
    $28.00
  • DM Liquid Blurring Balm Ingredients
    DM Liquid Blurring Balm Family
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00

    Danessa Myricks Yummy Skin Liquid Blurring Balm Spray

    9+ in stock

    What it is:A weightless, blurring setting spray powered by Upsalite® to set makeup and refine texture. No matter what you wear, this spray helps yo...

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    $23.00 - $36.00
    $23.00 - $36.00
    $23.00 - $36.00
    $23.00
  • NYX Plump Finish Setting Spray 2.03oz
    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00

    NYX Plump Finish Setting Spray

    Only 2 left!

    Plump your makeup routine with this electrolyte-infused setting spray that extends makeup wear while providing an all-day plumping look. The superc...

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    $10.00 - $10.00
    $10.00
    $10.00 - $10.00
    $10.00
  • NYX Buttermelt Glaze Soft Glow Skin Tint swatches on different skin tones
    NYX Buttermelt Glaze Soft Glow Skin Tint 01 whipped butta with swatch behind
    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00

    NYX Buttermelt Glaze Soft Glow Skin Tint SPF30

    Only 9 left!

    What it is:Get an instant glowing, glazed skin look with Buttermelt Glaze Soft Glow Skin Tint. A skin tint formula that is butta than the rest! Our...

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    $16.00 - $16.00
    $16.00
    $16.00 - $16.00
    $16.00
  • $19.00 - $48.00
    $19.00 - $48.00
    $19.00 - $48.00
    $19.00

    Supergoop! Unseen Sunscreen SPF 50

    Only 8 left!

    What Makes It Super Now non-acnegenic for acne-prone & sensitive skin Enhanced SPF 50 & lighter than ever! No white cast on all skin tones...

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    $19.00 - $48.00
    $19.00 - $48.00
    $19.00 - $48.00
    $19.00
  • Stila Pocket Play Eye Shadow Palette Berry Bouquet
    Stila Pocket Play Shadow Palettes 2x2 grid
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    Stila Pocket Play Shadow Palette

    Only 8 left!

    What it is:One Palette. Unlimited Looks. This multi-mix compact is expertly curated to create endless looks. A 5-shade palette of silky-powder shad...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • Kevyn Aucoin Cream/Powder Highlighter Brush
    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00

    Kevyn Aucoin Cream/Powder Highlighter Brush

    Only 3 left!

    The domed, dual-tone brush head with tapered edges adapts to your face’s natural curves and intuitively guides your hand for the perfect applicatio...

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    $40.00 - $40.00
    $40.00
    $40.00 - $40.00
    $40.00
  • Kevyn Aucoin Cream/Powder Bronzer Brush
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Kevyn Aucoin Cream/Powder Bronzer Brush

    Only 3 left!

    The domed, dual-tone brush head with tapered edges adapts to your face’s natural curves and intuitively guides your hand for the perfect applicatio...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Kevyn Aucoin Cream/Powder Blush Brush
    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    Kevyn Aucoin Cream/Powder Blush Brush

    Only 4 left!

    What it is: The domed, dual-tone brush head with tapered edges adapts to your face’s natural curves and intuitively guides your hand for the perfec...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • Kevyn Aucoin Sensual Skin Bronzer closed compact
    Kevyn Aucoin Sensual Skin Bronzer open compact Dawn with swatch behind
    $46.00 - $46.00
    $46.00
    $46.00 - $46.00
    $46.00

    Kevyn Aucoin Sensual Skin Bronzer

    Only 3 left!

    Effortlessly buildable and blendable, the Sensual Skin Bronzer is Kevyn’s take on modern warmth. It’s cushiony balm texture transforms on contact, ...

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    $46.00 - $46.00
    $46.00
    $46.00 - $46.00
    $46.00
  • Kevyn Aucoin Sensual Skin Blush Revealed open compact with swatch behind
    Kevyn Aucoin Sensual Skin Blush Stripped open compact with swatch behind
    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00

    Kevyn Aucoin Sensual Skin Blush

    Only 3 left!

    What it is: The Sensual Skin Blush’s cushiony formula delivers a luxurious, second-skin flush of color that’s impossibly easy to blend and layer. ...

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    $39.00 - $39.00
    $39.00
    $39.00 - $39.00
    $39.00
  • Anastasia Beverly Hills Magic Touch Blush Trio Peach
    Anastasia Beverly Hills Magic Touch Blush Trio Pink
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Anastasia Beverly Hills Magic Touch Blush Trio

    Only 1 left!

    Glow softly, blush boldly. Magic Touch Blush Trio features 3 vibrant, full-pigment shades enriched with skin-nourishing ingredients like Pomegranat...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Anastasia Beverly Hills Smooth Blur Bronzer swatches on light, medium and dark skin tone arms. Middle arm includes names of swatches
    Anastasia Beverly Hills Smooth Blur Bronzer - Sun Kissed Dreams. Open compact with swatch behind
    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00

    Anastasia Beverly Hills Smooth Blur Bronzer

    Only 1 left!

    What it is:Brilliant. Buttery. Bronzed. Smooth Blur Bronzer is an ultra-smooth, luxuriously lightweight bronzer featuring a blurring gel-powder hyb...

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    $38.00 - $38.00
    $38.00
    $38.00 - $38.00
    $38.00
  • Anastasia Beverly Hills Smooth Blur Contour Stick swatches on the arms of light, medium and dark skin tones.
    Anastasia Beverly Hills Smooth Blur Contour Sticks styled
    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00

    Anastasia Beverly Hills Smooth Blur Contour Stick

    Only 4 left!

    What it is:Ultra-smooth. Undetectably blurred. Naturally radiant. Your contour stick is elevated to new dimensions with Smooth Blur Contour Stick—a...

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    $34.00 - $34.00
    $34.00
    $34.00 - $34.00
    $34.00
  • NYX Lip I.V. Hydrating Lip Gloss Stain lip swatch vs shine lip swatch
    NYX Lip I.V. Hydrating Lip Gloss Stain 02 Hydra Honey with swatch
    $12.00 - $12.00
    $12.00
    $12.00 - $12.00
    $12.00

    NYX Lip I.V. Hydrating Lip Gloss Stain

    Only 6 left!

    What it is:Get all the vitamin-infused hydration of a lip serum in a hydrating lip gloss stain with Lip I.V. Lip Gloss Stain. This all-in-one lip s...

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    $12.00 - $12.00
    $12.00
    $12.00 - $12.00
    $12.00
  • Anastasia Beverly Hills Hydra Primer swatch on different skin tones
    Anastasia Beverly Hills Hydra Primer with SPF 50 1.69oz
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Anastasia Beverly Hills Hydra Primer SPF 50

    Only 8 left!

    Why you'll love it: Daily, lightweight, broad-spectrum SPF 50  Breathable, barrier-strengthening primer and sunscreen  Forms an antioxidant shield...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00
  • RMS Revitalize Hydra Concealer with three different skintones with shades swatched on each arm.
    RMS Revitalize Hydra Concealer with swatch behind product against white background
    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00

    RMS Revitalize Hydra Concealer

    Only 3 left!

    What it Is:A high-performance, clean complexion-perfecting liquid concealer with medium coverage and a satin, skin-like finish. What it Does:Crease...

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    $36.00 - $36.00
    $36.00
    $36.00 - $36.00
    $36.00
  • HD Skin Full Cover Multi-Use Waterproof Concealer Shade reference on arm swatches holding product with shade number.
    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00

    Make Up For Ever HD Skin Full Cover Concealer

    Only 3 left!

    What it is:This ultra-thin formula delivers high coverage with a weightless feel that addresses visible pores, texture and fine lines. The precisio...

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    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00
  • Jouer Essential pH Adjusting Lip Balm Barely Pink with swatch
    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00

    Jouer Essential pH Adjusting Lip Balm Barely Pink

    Only 7 left!

    What it is:Packed with nourishing ingredients like Sunflower Seed Oil this balm provides smooth, soft lips while giving you a custom color that’s ...

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    $29.00 - $29.00
    $29.00
    $29.00 - $29.00
    $29.00
  • Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation swatch chart on arms. Shade number on respected swatch. Key legend for what each letter represents in bottom right corner.
    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation Bottle 00N with swatch behind
    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    Only 3 left!

    What it is:Introducing Impeccable Foundation: a medium to full-coverage, long-wearing formula that blurs pores, fine lines and wrinkles for up to 1...

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    $49.00 - $49.00
    $49.00
    $49.00 - $49.00
    $49.00
  • Inglot Velvet Define Lip Pencil Light Nude with swatch
    Inglot Velvet Define Lip Pencils
    $19.50 - $19.50
    $19.50
    $19.50 - $19.50
    $19.50

    Inglot Velvet Define Lip Pencil

    Only 3 left!

    Velvet Define combines the precision of a lipliner with the rich color of a lipstick, perfectly defining the lip contour and providing intense colo...

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    $19.50 - $19.50
    $19.50
    $19.50 - $19.50
    $19.50
  • Make up for ever artist color crayon with a swatch on multi arms
    Make up for ever artist color crayon with a swatch and name of the shade - 101 Blushing Pink
    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00

    Make Up For Ever Artist Color Crayon

    Only 7 left!

    What it is: A multipurpose, high-pigment color crayon with a waterproof, blendable formula available in shimmery and semi-matte finishes. This crea...

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    $35.00 - $35.00
    $35.00
    $35.00 - $35.00
    $35.00
  • Sunday Riley Aquamarine Melt Key Benefits
    Sunday Riley Aquamarine Melt -Hydrating Gel Balm Cleanser 4.7oz
    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

    Sunday Riley Aquamarine Melt Hydrating Gel-Balm Cleanser

    9+ in stock

    Key Benefits: Dissolves Makeup, dirt and impurities Perfect rinse-off Deep Hydration Clinical Results: RINSE-PROOF HYALURONIC ACID (HYDROXYPROPY...

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    $48.00 - $48.00
    $48.00
    $48.00 - $48.00
    $48.00

FAQs

What is included in this New Arrivals collection?

Our New Arrivals page is updated weekly with pro essentials across every discipline, including:

  • HD-friendly foundations, concealers, and correctors
  • New special effects makeup, like silicone pigments, adhesives, and bloods
  • Texturizing sprays, edge tamers, and conditioning products for all hair types
  • Reusable and disposable lashes for stage, editorial, or bridal
  • Airbrush-safe paints and compressors for beauty, body art, and prosthetic work
  • Imported skincare lines built for talent prep and long shoot days
  • Wigs, wig care, and hair prep products for quick changes and character builds
  • Set-ready organizers, makeup cases, and utility bags to streamline your daily setup and breakdown

You'll also find fresh releases across these core pro categories:

Can I test the compatibility of a new cosmetic product with my existing professional kit before I purchase it?

Absolutely! Visit Frends Beauty’s supply shop in North Hollywood, CA to speak with our trained sales staff. They can help you understand product specs and try testers to compare the blendability against the favorites in your kit.

How do the latest makeup releases support diverse skin tones for inclusive FX applications?

Products like Danessa Myricks’ Yummy Skin Serum Skin Tint that have expansive shade ranges and buildable formulas are a great addition to your kit. These make it easier to achieve inclusive FX applications and cater to a cast that has both melanin-rich skin tones and lighter ones. Even pH-adjusting lip products work wonders for creating an adaptive yet custom look across diverse cast members.

Can I sell my new makeup product in your store?

At Frends Beauty, we support indie brands. If you think your product belongs on our shelves, contact us with your product details. We’d love to hear more about it!

Professional makeup artist holding a brush poised over a colorful palette

Why Artists Check Back Often

We don’t just stock what’s trending, we source new makeup products and pro tools that solve real problems for artists working in film, TV, editorial, runway, theater, and bridal. Our team scouts locally and globally to bring in new cosmetic products that can help elevate your kit. Whether it’s a rare Japanese skincare line, a fast-drying adhesive from the UK, or a microwave-safe depotting palette, our New Arrivals collection is the destination for keeping your kit updated.

Frends Beauty has long been the go-to source for professional makeup, hair, and FX teams. When something new enters the industry and earns its place in the kits of top working artists, chances are, you’ll find it here first.

makeup products laid out on a table

Kit Evolution Starts Here

Whether you're restocking must-haves or exploring something brand new, our New Arrivals section is built for career artists who value quality, longevity, and performance. These are the new makeup products and tools that help you stay ready and relevant.

Don’t forget to apply for our Frends With Benefits Pro Discount Program to receive exclusive pricing on all pro products, including prosthetics, wigs, makeup artist tools, brushes, bags, SFX kits, and professional skincare products trusted by industry-leading hair and makeup artists.