Products

What it is:X color-safe hydration and +90% vibrancy instantly vs. untreated hair. Live in vibrant color with amplified vibrance and shine that enha...

What it is:Push fuller styles further with the instant texture of this must-have texturizing spray — a soft, airy, tousled look that gives can’t-st...

WHAT IT ISA heat protective blow-dry creme for bounce, shine and volume. BENEFITS Shine Heat Protective De-Frizz HOW IT WOR...

WHAT IT ISThis hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky. BENEFITS Hold Shine ...

WHAT IT ISThis gel-creme gives grit and lift for tousled texture with a matte finish. BENEFITS Texture WHO IT'S FOR• Density: fine to ...

WHAT IT ISThis tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color. BENEFITS Dry Cleanse Texture ...

WHAT IT ISOur first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks. BENEFITS ...

WHAT IT ISThis tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color. BENEFITS Dry Cleanse Texture ...

WHAT IT ISAn indulgent conditioner for rich moisture. BENEFITS Hydrate Shine De-Frizz HOW IT WORKSWith a blend of tropical ...

WHAT IT ISAn indulgent cleanser for rich moisture. BENEFITS Hydrate De-Frizz HOW IT WORKSWith a blend of tropical oils and Murumu...

WHAT IT ISThis frizz-fighting gelee combines the hold of a gel with the hydration of an oil – for glossy, elongated curls with movement. BENEFITS ...

WHAT IT ISThis UV protective creme helps create flexible curls with definition. BENEFITS De-Frizz Replenish Hold UV Filters HOW IT W...

WHAT IT ISThis first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel. BENEFITS Texture Uv Filters ...

WHAT IT ISThis rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day). BENEFITS De-Frizz ...

WHAT IT ISThis nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS Strengthen Preve...

WHAT IT ISThis invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen. BENEFITS Strengthen Preven...

WHAT IT ISThis conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried. BENEFITS ...

WHO IT'S FOR• Density: fine to medium• Texture: wavy to straight• Type: healthy Work a small amount through damp hair. Use more as needed. Style wi...

WHAT IT ISThis transformative clear oil instantly vanishes into hair – leaving a frizz-free, feathersoft feel and a trace of shine. AWARDSAllure Be...

WHAT IT ISThis multi-tasking, moisturizing conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth, witho...

WHAT IT ISThis sublime leave-in treatment defrizzes, detangles, protects and conditions dry, coarse, or brittle hair. BENEFITS Soften S...

What it is:Hydration to unlock style. This lightweight styling cream wraps hair in flexible hold, plus delivers 3 days of hydration and frizz reduc...

WHAT IT ISThis multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth, without t...

WHAT IT ISA treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours ...