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Your Pro Beauty Supply Store Since 1940

Supporting Artistry, One Kit at a Time
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Frends Beauty has been stocking top beauty, theatrical, and special FX brands for over 85 years.

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professional beauty artist loyalty program

Frends With Benefits Discount Program

Pro Discounts. Pro Service. Pro Results.

Sign up for a free account today, and get up to 40% off all beauty supplies: makeup, special FX, hair care, hair color, skin care, nail care and nail color, tools, accessories, appliances, wigs, extensions, and airbrush makeup. We’re not a big box store. We’re a theatrical makeup store that works directly with production studios, makeup and hair departments, and artists themselves on tight deadlines.

This is our way of saying thanks for doing the work that keeps this industry moving.

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Based in LA, Shipped Worldwide

Based in LA, Shipped Worldwide

Frends Beauty is proud to serve pros from our North Hollywood, LA location, with nationwide and international shipping available. Whether you’re on set in the San Fernando Valley or in the downtown Los Angeles area, or need to restock your kit in New York, we’ll get your products to you on time.

Need something the same day for a set call? We’ve been doing that for decades.

Visit Our Store in North Hollywood, CA

Trusted by Pros Since 1940

Specialty SFX Products

No Substitutions

Same-Day or Next-Day Delivery

Reliable Customer Service

Family-Owned & Operated

About Us

About Us

At Frends Beauty, we’ve been supporting generations of working professionals in film, TV, bridal, and special FX for 85 years and counting. As a legacy beauty supply store in Los Angeles, we specialize in professional makeup artist supplies, tools, and products that perform under pressure. Whether you’re building a kit for a TV pilot, applying prosthetics for a feature film, or prepping a bride for her big day, we have the expertise, products, and support working artists need.

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The Artistry Journal

Real artists. Real techniques. Real stories.

  • Woman with detailed sugar skull face paint, red gemstone accents, and a red floral headpiece against a dark background
    December 17, 2025 Brian Esper

    How Safe is Your Halloween Makeup?

    Did you know your Halloween makeup supplies could be dangerous? Most of us don't think twice about getting the cheap makeup and fake blood from where we got our costumes - but you might want to think twice. Harmful ingredients...

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    December 10, 2025 Brian Esper

    3 Tips to Get the Most Out of Your Beauty Blender

    Applying foundation can be a hard skill to perfect if you don’t have the right tools. From too much caked-on product to streaks on your face, finding that perfect blending technique can be frustrating. But Beauty Blenders can be a...

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    December 3, 2025 Brian Esper

    Why You Should Use a Finishing Powder

    Okay, ladies, it’s time to admit the truth. You, like every other woman who cares about her face, are not happy with certain aspects of your complexion. Those dark circles around your eyes come to mind, as well as those...

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