HOW IT WORKS: Good Genes Lactic Acid Treatment deeply exfoliates the dull surface of the skin for clarity, radiance, and younger-looking skin. Visibly brightens the appearance of discolorations. Instantly plumps the look of fine lines and wrinkles in 3 minutes. A+ High-Dose Retinoid Serum delivers an advanced-strength 6.5% solution of stabilized retinoid blends and botanical, retinol-alternative extracts into the skin to reduce the appearance of lines and wrinkles while encouraging visibly clearer skin. C.E.O. Serum is formulated with 15% THD Ascorbate, a powerful highly-stable form of Vitamin C, which rapidly absorbs into the skin to brighten dark spots and dull skin while diminishing signs of aging. Auto Correct Eye Cream instantly gives a brighter, lifted look, while reducing the appearance of dark circles and puffiness.