Virtue
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Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Virtue Smooth Shampoo 8oz
It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /Sold out -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Smooth Conditioner 6.7oz
It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleans...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /Sold out -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Virtue Recovery Shampoo 8oz
It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free....
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Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| /
Virtue Healing Oil 1.7oz
Healing Oil is formulated with clear oils, never yellow, so it glides on light and clean for a glossy finish that won’t alter your color or weigh d...
View full detailsOriginal price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Recovery Conditioner 6.7oz
Formulated with a first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product that deposits pure, human ke...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /Sold out -
Original price $34.00 - Original price $70.00Original price$34.00 - $70.00$34.00 - $70.00Current price $34.00| /
Virtue Restorative Treatment Mask
Infused with Virtue proprietary Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost for silky soft ...
View full detailsOriginal price $34.00 - Original price $70.00Original price$34.00 - $70.00$34.00 - $70.00Current price $34.00| / -
Original price $18.00 - Original price $36.00Original price$18.00 - $36.00$18.00 - $36.00Current price $18.00| /
Virtue Refresh Dry Shampoo
This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can...
View full detailsOriginal price $18.00 - Original price $36.00Original price$18.00 - $36.00$18.00 - $36.00Current price $18.00| / -
Original price $20.00 - Original price $20.00Original price$20.00$20.00 - $20.00Current price $20.00| /
Virtue Texturizing Spray 2.3oz
It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...
View full detailsOriginal price $20.00 - Original price $20.00Original price$20.00$20.00 - $20.00Current price $20.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue Curl-Defining Whip 5.5oz
Virtue proprietary Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, ...
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Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Virtue The Perfect Ending Split End Serum 1.7oz
Full of our patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new l...
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Original price $32.00 - Original price $32.00Original price$32.00$32.00 - $32.00Current price $32.00| /
Virtue Refresh Purifying Shampoo 4oz
Detoxifies | Resets | ClarifiesAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40Hydro...
View full detailsOriginal price $32.00 - Original price $32.00Original price$32.00$32.00 - $32.00Current price $32.00| / -
Original price $46.00 - Original price $46.00Original price$46.00$46.00 - $46.00Current price $46.00| /
Virtue Curl Leave In Butter 5oz
Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Original price $46.00 - Original price $46.00Original price$46.00$46.00 - $46.00Current price $46.00| / -
Original price $46.00 - Original price $46.00Original price$46.00$46.00 - $46.00Current price $46.00| /
Virtue Smooth Frizz Block Smoothing Spray 5oz
Key IngredientsSpecialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types. Rice Protein, Tara Tree F...
View full detailsOriginal price $46.00 - Original price $46.00Original price$46.00$46.00 - $46.00Current price $46.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Full Conditioner 6.7oz
Infused with our first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp ...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue Texturizing Spray 5oz
It helps to protect against UV damage and keep hair looking its healthiest. Non-sticky formula. Protects against UV damage. Color-safe, paraben-fr...
View full detailsOriginal price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue Volumizing Mousse 5.5oz
It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts. Colo...
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Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Un-Frizz Cream 4oz
Virtuen Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments ...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| /
Virtue Refresh Purifying Leave In Conditioner 5oz
Formulated with Virtue Labs revolutionary Alpha Keratin 60ku protein, lightweight, multi-tasking leave-in conditioning mist moisturizes, protects,...
View full detailsOriginal price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue Volumizing Primer 5oz
Formulated with a revolutionary Alpha Keratin 60ku protein, it allows you to build your dream style while it works to strengthen hair and protect i...
View full detailsOriginal price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Virtue Curl Shampoo 8oz
It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Curl Conditioner 6.7oz
It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls....
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Virtue Colorkick De-Brassing Shampoo 8oz
This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, strippi...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue Curl Defining Gel 6.7oz
Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed. Aqua (Water, ...
View full detailsOriginal price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| / -
Original price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /
Virtue 6 in 1 Styling Paste 1.7oz
Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our propri...
View full detailsOriginal price $40.00 - Original price $40.00Original price$40.00$40.00 - $40.00Current price $40.00| /